This webinar is designed for the nonprofit organization that wants to understand a social media strategy, and what goes into developing one. During the webinar, we’ll discuss the following:
- Benefits of creating a strategy
- How a social media strategy supports overall organizational goals
- Research needed to before you create your strategy
- The major components of a social media strategy
- Tying the social media strategy into the website
- How a social media strategy supports fundraising
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Recognising the importance of having a solid social media strategy, the organizers of the Pivot Conference recruited the help of HootSuite. This partnership resulted in a case study outlining how the Pivot Conference used social media and more specifically HootSuite to
to productively inform and engage with their conference attendees.
Find out how the Pivot Conference Increased followers, built brand attention, enhanced their Social Media relationships with partners and increased their blog following.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social Media: The Real Return On Investment (ROI)Dance/USA
Holly Ross, Executive Director, NTEN and Andrea Berry, Director of Partnerships and Learning, Idealware
You know you should be tracking social media stats and creating metrics for growth and change. But where exactly do you begin? Is what you are doing working? How can you tell? In this seminar, NTEN’s Holly Ross and Idealware’s Andrea Berry will talk through four types of measures-- Views, Followers, Engagement, and Conversion-- that can help you track your social media efforts to see if they're worthwhile. We’ll help you pick what metrics make sense to track and talk through how to measure that data using social media dashboards.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Chorus america social media step by stepDevon Smith
Chorus America 2011pre- conference seminar. Social Media Step by Step (for beginners). Creating a social media strategic plan, Facebook, Twitter, YouTube, Tools to monitor & measure social media.
Recognising the importance of having a solid social media strategy, the organizers of the Pivot Conference recruited the help of HootSuite. This partnership resulted in a case study outlining how the Pivot Conference used social media and more specifically HootSuite to
to productively inform and engage with their conference attendees.
Find out how the Pivot Conference Increased followers, built brand attention, enhanced their Social Media relationships with partners and increased their blog following.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social Media: The Real Return On Investment (ROI)Dance/USA
Holly Ross, Executive Director, NTEN and Andrea Berry, Director of Partnerships and Learning, Idealware
You know you should be tracking social media stats and creating metrics for growth and change. But where exactly do you begin? Is what you are doing working? How can you tell? In this seminar, NTEN’s Holly Ross and Idealware’s Andrea Berry will talk through four types of measures-- Views, Followers, Engagement, and Conversion-- that can help you track your social media efforts to see if they're worthwhile. We’ll help you pick what metrics make sense to track and talk through how to measure that data using social media dashboards.
To accompany my talk at Web Content 2010 I'm sharing this 90 Day Social Web Implementation Plan - Including my questionnaire for diving into the Social Web Governance and Policy Making.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? Brands that truly get social media understand how to tap into the influence of communities and evangelists to build deeper, more passionate, relationships between consumers and their products. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.
Growing Your Graph Taddy Hall – Chief Operating Officer, Meteor Solutions
The Connected Consumer Andrea Harrison – Strategy Director, Razorfish
“No, I Don’t Want to be Facebook Friends with my Butter” Nathaniel Perez – Sapient
Managing Advertising and Sponsorship Requests more efficientlyPatrick Cotting
With the increasing number of communication channels and platforms, companies receive more and more advertising, media and sponsorship applications. The newly developed management tool enables you to save a lot of time and costs. Even middle-sized companies can save more than EUR 50'000 per year, only on costs for personnel. At the same time, the quality of the requests increases considerably, enabling you to get the best possible efficiency for media advertising and sponsorship strategies. More information and offer: pcotting@cci-cotting.com
The basis for any successful grant proposal is objective evidence that a vital community need exists. This is why the best American fundraisers are intimately familiar with the US Census Bureau web site, including American FactFinder and mapping tools.
This workshop is intended for those who either are new to the US Census site, are confused by its new format or haven’t had time to learn about the wide array of data and services offered at the site
Getting the Most out of Your Branding and Communications Efforts4Good.org
Regardless of where you are in terms of brand development, your brand must be actively managed (and if you’re not doing the management, your marketplace is doing it for you!).
This session is designed to help organizations of all types and sizes:
- Deliver on your brand…how to make sure that your board, staff, volunteers, etc. all can communicate and live your brand in a consistent, high impact manner.
- Communicate your brand…building and executing a cost-effective integrated communications plan.
- Measure success…how to know what’s working, and equally important, what’s not.
To accompany my talk at Web Content 2010 I'm sharing this 90 Day Social Web Implementation Plan - Including my questionnaire for diving into the Social Web Governance and Policy Making.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Social Media is free marketing research—people are talking about brands without companies having to pay them to find out what they like or dislike. How can the power of social media be harnessed to better serve the brand? Brands that truly get social media understand how to tap into the influence of communities and evangelists to build deeper, more passionate, relationships between consumers and their products. Social media is a strategy that fits into the overall marketing plan and touches every aspect of it. Learn how building brand audiences and creating brand experiences can transform both advertising and marketing.
Growing Your Graph Taddy Hall – Chief Operating Officer, Meteor Solutions
The Connected Consumer Andrea Harrison – Strategy Director, Razorfish
“No, I Don’t Want to be Facebook Friends with my Butter” Nathaniel Perez – Sapient
Managing Advertising and Sponsorship Requests more efficientlyPatrick Cotting
With the increasing number of communication channels and platforms, companies receive more and more advertising, media and sponsorship applications. The newly developed management tool enables you to save a lot of time and costs. Even middle-sized companies can save more than EUR 50'000 per year, only on costs for personnel. At the same time, the quality of the requests increases considerably, enabling you to get the best possible efficiency for media advertising and sponsorship strategies. More information and offer: pcotting@cci-cotting.com
The basis for any successful grant proposal is objective evidence that a vital community need exists. This is why the best American fundraisers are intimately familiar with the US Census Bureau web site, including American FactFinder and mapping tools.
This workshop is intended for those who either are new to the US Census site, are confused by its new format or haven’t had time to learn about the wide array of data and services offered at the site
Getting the Most out of Your Branding and Communications Efforts4Good.org
Regardless of where you are in terms of brand development, your brand must be actively managed (and if you’re not doing the management, your marketplace is doing it for you!).
This session is designed to help organizations of all types and sizes:
- Deliver on your brand…how to make sure that your board, staff, volunteers, etc. all can communicate and live your brand in a consistent, high impact manner.
- Communicate your brand…building and executing a cost-effective integrated communications plan.
- Measure success…how to know what’s working, and equally important, what’s not.
Once upon a time… Storytelling is an art that brings a nonprofit‘s mission into the hearts (and pocketbooks) of its supporters. In this webinar, we’ll talk about what makes a good story (and what doesn’t), where to find moving stories, and how to tell stories to increase donor and volunteer engagement in your nonprofit.
Dr. Beverly (Bev) Browning, author of 40 grant writing-related publications will share her award winning program design formula. The following components will be discussed in this Webinar:
- Starting with a purpose statement
- Perfecting goal statements
- Understanding the components in a SMART objectives
- Writing implementation strategies
- Creating a timeline chart
- Conquering the logic model (ends with an impact objective)
- Writing the management plan
- Winning with an evaluation plan
- Offering the sustainability statement
Nonprofit Boards and Effective Governance4Good.org
The nonprofit governing board has been described as an ineffective group of effective people. Trustees are recruited for their stature, skills or connections, and then are not fully engaged. Why do nonprofits so broadly fail to use their boards wisely? And how might they do better? We will look at four interrelated areas: membership (including recruitment, development, self-assessment), process (including structure, meetings), capacity, and fiduciary issues.
Grant writing is part science, part art. While most people prefer dental surgery to grant writing, the process is fairly painless if you follow a few of the simple steps discussed in this seminar. While this seminar focuses on federal grant applications, the same process can apply to state, foundation, corporate or other types of response to a request for proposals.
Social Media404 Oasis Social Media Best PracticesJohn Sheridan
Many organizations are still having a hard time getting started with Social Media.
This slide uses a fictitious example to walk you through our Best Practices process, OASIS.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
Turning Listening into an Organizational AdvantageW2O Group
During Explore Social Media in Minneapolis, Chuck Hemann, Director of Analytics, discussed how organizations can turn listening to social media conversations into a competitive advantage.
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
Here are the updated/revised slides from the AMC Institute's Social Media Workshop ... presented in San Antonio, February 10, 2010. It includes resources and links.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
Nonprofits today are faced with unprecedented challenges, and yet we continue to approach board leadership using concepts from thirty years ago. As our organizations enter into new territory, so our boards need to lead differently - yet we continue to put our efforts into getting the structure 'right'. But there is no magical number of board members or committees, or use of Robert's Rules of Order or Consent agendas, that will transform our boards into the strategic thinkers or powerful decision makers they need to be. Instead, structure must be seen as only the foundation - and board behavior and dynamics approached in a new way - to lead effectively into the future.
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact."
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Successfully Outsourcing Your Accounting Function4Good.org
For startup or small nonprofits, hiring the right financial expertise can be challenging. Outsourcing to a qualified firm allows you to focus your efforts on mission and fund raising, can strengthen internal controls and often results in significant improvements in your overall financial management and reporting. The keys to success are to clarify your expectations for outsourcing and identify the right outsourcing partner with whom your organization can build a collaborative relationship.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Inte...4Good.org
This seminar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Key Leadership Factors for Fundraising Success4Good.org
As the CEO of your organization, you are tasked with many things from operations to quality improvement; fundraising is only one of your concerns. But did you know that everything you do affects fundraising? In fact, the most important factor in fundraising success is not the competence of your fundraiser but your own leadership and that of your Board of Trustees. Join Susan Black, CFRE to learn the six key factors for fundraising success that every nonprofit leader needs to know.
Barriers to Change: Understanding Roadblocks to Progress in Organizations and...4Good.org
We all say that we desire change yet, it seems so difficult for it to actually occur. In this webinar, learn more about the barriers to change that keep us from moving forward in our personal, professional and organizational lives.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Why are some nonprofits successful at attracting funding while others struggle? How do funders differentiate between the myriad of nonprofits that want their money? How has the process of successfully approaching funders changed? This cutting edge webinar, based on the practical experience of hundreds of successful funding campaigns, examines the fundraising process from the other side of the desk, that of the funders, and illustrates the techniques that work in today’s economic environment, all designed to help you earn Asking Rights™.
Four Great Hormones to Stimulate Well-Being4Good.org
Recent neuroscience research has verified that the well-being that comes from meaningful conversations depends upon four hormones that we have the ability to either stimulate or depress in ourselves and in others. This Webinar will deal with the four and explain their role in personal and interpersonal well-being.
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
On Today's Menu: Your Successful Grant Proposal4Good.org
How can you whip up a successful grant proposal? You’ll need just the right proportions of research, planning, drafting, and editing. And don’t forget to garnish with tasty feedback and a dash of good timing!
Foundations and corporate funders are always looking for ways to make good investments in your community. To partner with them, you have to show exactly how you can help make that happen!
Webinar participants will get a special discount on Dalya’s award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.”
Who should attend: This webinar is ideal for: nonprofit directors, staff, board, volunteers, and consultants who help raise money from foundations and corporations; jobseekers are also welcome.
Mission and Leadership: Work Motivation That Strikes a Chord4Good.org
Most organizations have a formalized mission statement. Too often it is merely posted on a wall in the conference room. Often, employees grow cynical and state that the organization’s mission statement is just that: an empty statement. However, other organizations follow a structured process that allows their managers to lead with integrity while using the core principles of mission-driven organizations.
In this extremely practical presentation, that Dr. Eyal Ronen has never shared in the past, he will describe the practical steps to creating a clear mission, vision, and values for the organization. He will also describe the 4 things every leader must do in order to be effective in accomplishing his or her, and the organization’s mission.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
Have You Been Sequestered?—Developing Diverse Sources of Revenue4Good.org
Many nonprofits are excessively dependent upon a single type of revenue. The classic example is the organization which is only funded through government contracts or grants. Others may be totally reliant upon one or two private foundations or local corporations. In this webinar, volunteer leaders, agency CEO's and chief development officers will learn the value of diversifying the sources of revenue so as to enhance financial sustainability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
14. The social media funnel
Move to
Ac9on
Creates
Trust
Social Media
Engage
15. A social media strategy
Focuses social media on GOALS
Deepens engagement
Extends reach
Opens resources
…moves people to action,
smartly
16. A social media
strategy is…
a blueprint for using the right social media tools
to support your charity’s objectives and mission
http://www.flickr.com/photos/asleeponasunbeam/749675726/in/set-72157600704895572/
17. Preparation
Create
Where Can
Prepare
Listening, You Offer
Research, Value?
and Asset
Organiza9on
Define Evalua9on
Goals
This is the
bulk of
your work
18. Define internal goals
✔ Organizational
Goals
✔ Administrative
Goals
✔ Programmatic
or Brand Goals
✔ Long and
Short-Term Goals
http://www.flickr.com/photos/lizettegreco/327377643/in/set-72157594485524662/
20. Preparation
Create
Where Can
Prepare
Listening, You Offer
Research, Value?
and Asset
Organiza9on
Define Evalua9on
Goals
This is the
bulk of
your work
21. Listen to conversations
Set up online alerts
http://www.flickr.com/photos/lizettegreco/360932754/in/set-72157594485524662/
22. Find fans critics, influencers, and
issues
http://www.flickr.com/photos/lizettegreco/360932754/in/set-72157594485524662/
23. Where are your stakeholders and
competitors hanging out?
http://www.flickr.com/photos/7849372@N04/3582813518/
24.
25.
26. Find best practices
http://www.flickr.com/photos/lizettegreco/360932754/in/set-72157594485524662/
31. Evaluate your own assets
Website Top
Mailing list
Social media followers three
Donors factors
Stakeholders
Staff/Volunteer time
for
Brand sentiment social
Budget media
success
32. Create your social strategy
Create
Metrics
Map
Tac9cs to
Support
Select
Placorms Goals and
add Value
33. Blogging
Micro
RSS Feeds
Blogging
Message Photo
Boards These are Sharing
your tools
Chat
Video
Rooms
Sharing
Social
Networking Podcasts
Widgets
Source: Universal McCann Companies Study on Social Media Trends (March 2008)
34. Every platform is unique!
audience, approach, tactics, goals
http://www.flickr.com/photos/lizettegreco/382985523/in/set-72157594485524662/
35. Deliver added value on each
platform
http://www.flickr.com/photos/abbeychristine/2186434268/in/set-72157600225080609/
36.
37. Major components of a strategy
Resources
Defining
Placorms and Budget
Campaigns Time
Staff
Ac#vi#es
Goals
Success Metrics Website
Integra9on
44. In summary:
1. Understand your goals
2. Where is your audience online
3. Listen to the conversation
4. Competitive analysis (on social media)
5. Evaluate your organization’s assets
Staff, time, website, mailing list, budget
6. Define strategy and ROI
mind mapping, flow charts
7. Choose channels, create value and tactics
8. Prioritize activities along a timeline
9. Be social, strategically!
46. Key Concepts
USPs:
• offer subspecialty, residency and exam prep
• oral exam prep and competency skills
• free written exam skills taking course
• national in scope
Value to the core customer:
• saves time
• high quality
• eases physicians’ concern about passing the exams
• helps physicians to pass exams
47. MedicalBoards Plus Social Media
Goals
Primary Goal:
Capture and dominate the medical board exam
market from resident to recertification throughout
their careers
Secondary Goal:
Capture residency and written board exam
market
48. Current Social Media Landscape
Video: Competitors offer little value – either a lecture or
a PPT slides. ABC has a good home page video.
Websites: Competitor sites are outdated, most focus on
branding the founder, no social media callouts from
home page except on XXX website and XXX.
Blog: Only XXXhas a blog – features the Tip of the
Month
Facebook: XXX has a FB Page – nothing interesting
Conclusion: MedicalBoards Plus is poised to
attract and retain customers through social media
49. YouTube Channel
Branded MedicalBoards Plus YouTube Channel:
• Create a branded channel for MedicalBoards Plus
fans
• Require that only subscribers can submit cases for
review
50. YouTube Show
Concept Show:
A spin-off of the “Judge Judy” type of show of courtroom
cases – live on the spot, if possible. Two videos
uploaded weekly: 5 min for case submissions, 5 min for
case review and reaction.
Video One:
• A doctor presents his case to Dr. ABC for review
• Dr. ABC asks questions, and returns to give his
assessment.
Video Two:
• Dr. ABC gives his case analysis.
• Quick reaction from initial doctor that submitted the
case.
• Ask viewers to write (YT comments) their thoughts on
51. YouTube Value and Objectives
Unique Value:
• Weekly case review – inside information/test prep
• Entertaining
Develops Loyalty:
• Users can comment in the comments feature
• Subscribers submit their cases to be featured
• “What would you have done? Do you agree?”
Objectives:
• Gain regular channel subscribers and activity for
loyalty, and SEO value
• Attract new customers through YouTube videos
• Deepen brand loyalty
52. YouTube Metrics
Success metrics:
• YouTube rank and visibility of channel and videos
• Number of channel subscribers
• Number of comments on videos (interaction)
• Number of case review submissions
• Inbound visits from YouTube to the website
• Sales conversions
53. Linkedin
Create MedicalBoards Plus Company Profile
• Create and complete profile for company
• Highlight programs and special deals regularly
Concept:
Create a Linkedin Group for all exam takers (residents,
specific specialties) to discuss the test, test prep, and
test issues
54. Blog Unique Value and
Objectives
Unique Value:
• Exam-focused information
• Regular updates and relevant information to test-
takers
• More descriptive – gives “inside scoop” on the test
• Content you can’t find elsewhere
Develops Loyalty:
• Incredible value breeds loyalty
• Invite readers to submit their tips and experiences
Objectives:
• thought leadership
• SEO and also Proactive reputation management
55. Blog Metrics
Success metrics:
• SEO rank
• Number of inbound links and reposts by others
• Number of subscribers (RSS, email)
• Number of comments from readers/participation
• Sales conversions
56. Social Media Work Schedule
YouTube Linkedin Blog Twi
Channel Ber
Weekly upload Discussion items at Weekly or twice‐ Just
How o<en least weekly, more weekly respon
to post? o<en is beBer d
Comment and rate Every other week or Two to three As
How o<en other videos weekly, so –if relevant to comments a week needed
to at least exper9se on other blogs
par9cipate
in other
groups?
Every video receives 250 members 100 subscribers Respon
Goals in first at least 10 d to
3 months comments, 50 every
channel subscribers men9o
n
58. Created by:
Debra Askanase, Community Engagement
Director
debra@firstgiving.com
Blog: www.communityorganizer20.com
Twitter: @askdebra
skype: daskanase