Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Originally delivered at WistiaFest 2016, Phil runs through the different numbers used in video measurement, looking at the common mistakes we make and how we can better use this numbers to quantify success
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
Phil Nottingham at #WistiaFest - From Video Content to Video Strategy Distilled
Phil Nottingham's slides from WistiaFest 2014 (minus embedded videos). Phil sets out a framework for a goal driven approach to video marketing, where hyper targeted content rules the roost.
Originally delivered at WistiaFest 2016, Phil runs through the different numbers used in video measurement, looking at the common mistakes we make and how we can better use this numbers to quantify success
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
The Challenges of YouTube Live and Recorded VideoRoberto Blake
YouTube is the second most trafficked website in the world as well as the second largest search engine. For video marketing, it is the single largest online video platform and the easiest overall to monetize and convert from. This presentation was given at Summit Live and outlines how you can leverage YouTube effectively for both Live Streaming and Recorded Video.
Video SEO Deep Dive: How to Get Your Videos to Rank3Play Media
Video content is taking over the Internet. In January, 2014 alone, over 190 million Americans watched 75.6 billion online videos. By 2019, video traffic is expected to account for 80% of global (and 85% of US) Internet traffic.
With the popularity of online video only growing, it is important to implement a video SEO strategy to help people find your content. Because Google can't read your videos, there are inherent SEO roadblocks with video that don't exist with written articles. In this webinar, Tim Schmoyer, the host of Video Creators and a YouTube Certified Consultant, will provide expert advice on developing a video SEO strategy.
His presentation will cover:
- An overview of how video SEO works
- How to get your videos ranking on Google and YouTube
- How watch time and audience retention impact search rank
- How to structure your videos so that they work well in search
- Whether metadata is really as influential as you think
- How to optimize your YouTube videos for search
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHMRoberto Blake
CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
Presented on September 2, 2016 at Brighton SEO (in the UK). Taking a bit of a break from my typical Local SEO talks, this presentation shares info and tips on Facebook ads (or adverts, as they call them in the UK). Learn about the different ad types, how to build ads, how to create Custom Audiences, and how to use demographic targeting. The presentation ends with some tips on Local Awareness ads, the best way to run local ads to gain more awareness in your immediate area.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
The Challenges of YouTube Live and Recorded VideoRoberto Blake
YouTube is the second most trafficked website in the world as well as the second largest search engine. For video marketing, it is the single largest online video platform and the easiest overall to monetize and convert from. This presentation was given at Summit Live and outlines how you can leverage YouTube effectively for both Live Streaming and Recorded Video.
Video SEO Deep Dive: How to Get Your Videos to Rank3Play Media
Video content is taking over the Internet. In January, 2014 alone, over 190 million Americans watched 75.6 billion online videos. By 2019, video traffic is expected to account for 80% of global (and 85% of US) Internet traffic.
With the popularity of online video only growing, it is important to implement a video SEO strategy to help people find your content. Because Google can't read your videos, there are inherent SEO roadblocks with video that don't exist with written articles. In this webinar, Tim Schmoyer, the host of Video Creators and a YouTube Certified Consultant, will provide expert advice on developing a video SEO strategy.
His presentation will cover:
- An overview of how video SEO works
- How to get your videos ranking on Google and YouTube
- How watch time and audience retention impact search rank
- How to structure your videos so that they work well in search
- Whether metadata is really as influential as you think
- How to optimize your YouTube videos for search
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
YOUTUBE AUDIENCE DEVELOPMENT (ADVANCED) VIDEO MARKETING WORLD 2018Roberto Blake
Presentation Deck from Video Marketing World 2018 (VMW 2018) on YouTube Audience Development and Growing an Audience on YouTube. Presentation by Roberto Blake YouTube Certified Expert and Founder of Awesome Creator Academy,
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHMRoberto Blake
CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.
Presented on September 2, 2016 at Brighton SEO (in the UK). Taking a bit of a break from my typical Local SEO talks, this presentation shares info and tips on Facebook ads (or adverts, as they call them in the UK). Learn about the different ad types, how to build ads, how to create Custom Audiences, and how to use demographic targeting. The presentation ends with some tips on Local Awareness ads, the best way to run local ads to gain more awareness in your immediate area.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Getting your audience to create your content for you Sophie J Turton
83% of consumers say they are happy to recommend a product or service to a friend, but only 29% do. It’s up to us to inspire them to actually do it. So how do we get our audiences creating?
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brigh...Steve Morgan
While the vast majority of my client relationships have been healthy and happy, a dark cloud hung over me for most of 2015 when a client refused to pay me, resulting in us fighting it out in court (thankfully I won and I've since been paid). In this talk I gave advice on what to do to try and avoid disputes from happening in the first place, as well as how best to protect yourself should one happen, covering everything from contracts to courtrooms.
Talk date: Friday 2nd September 2016
BrightonSEO - How to create an international blog to boost your SEOMarcin Chirowski
Practical & insight view into what it takes to build an international blog to boost SEO. Step by step approach, combined with the practical case study. How I've built from scratch a blog platform in 12 languages that is now generating over 1,000,000 Unique Visitors per month of pure SEO traffic.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
Augmented Reality and the Future of Local SearchLinkdex
What does the popularity of gamified AR like PokemonGO mean for the future of local search and the maps channel? Luke Regan of DAC Group looks at the short and long term opportunities as well as the strategic implications of this trend.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
YouTube Marketing Strategies and data of internet users in India along with t...Himanshu Verma
In this ppt, you can learn about the power of video marketing, the role of youtube marketing in selling. Role of youtube marketing in buying, how youtube affects a buying behavior of a customer. what's the role of video marketing in the new age of digital marketing. how can we improve our SEO rankings by applying some tools and techniques? in this presentation you can also know about how the Indian market changes day by day by youtube and social media marketing. data of internet users in India along with the world.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
15 tips to optimise your youtube channelKOL Limited
YouTube is currently the world's second largest search engine. If you want to get more views, subscribers and better search rankings for your videos, you need to learn the ropes of YouTube optimization. KOL Limited providing fifteen optimization tips for your YouTube channel and videos that will help you to start doing better in search.
This is a video SEO essentials presentation that I prepared while at iRISEmedia in 2011. This works well for YouTube as well as other channels like DailyMotion and Vimeo.
Turning A Neglected YouTube Channel into a Traffic Generation MachinePhil Nottingham
In this talk, performed at BrightonSEO April 2023, Phil Nottingham breaks down the steps to turning a neglected YouTube Channel into a resource that generates loads of views and drives traffic to your website.
Big Brand Video Advertising on a Small Business BudgetPhil Nottingham
In this talk, first performed at BrightonSEO 2019, Phil breaks down the problems with the way most big brands are approaching video advertising and offers some advice for how small businesses can gain a competitive advantage by being more strategic in their measurement, their processes and their creative direction.
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
Building a Brand with Video - #SearchLove London 2014Phil Nottingham
I find it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics. In this presentation from SearchLove London 2014, I reframe how we should be thinking about building a brand with video - covering style, content, distribution and measurement
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
28. Lean Testing for YouTube
1. Upload some generic video content on a dummy account
2. Change titles, description and thumbnail to match
proposed creative
3. See how many views you get from search and suggested
videos in the first few days