2. Campaign Objective
ü Brand Humanization through Community building on Website & Social
Media Platforms.
ü High Brand Recall through Constant Community Engagement.
ü Brand promotion through whispering in ear than shouting out loud.
ü Positioning catch as a distinguished Brand for the Smarter Race, and yet at
low cost. ‘Taste mein awesome aur price bhi kam’
ü Promoting Catch Sprinklers as Dining essentials with campaigns like ‘Catch
Sprinkle kiya kya?’
5. Web
Main Features
Appearance
ü Uncluttered Homepage with App like tabs for Primary Navigation
ü All Company info Packed under one head
ü More Customer Centric than Company Centric
Engagement
ü Integrated Community Building Kitchen Queen Club
ü Health, Beauty & Cooking Tips Flow.
ü Webinars with the chef on Recipes & Cooking
ü Real Time Social Plug-ins for a seamless integration of on page & off page activities
ü Picture & Video Gallery comprising of content from company & the community both.
ü Audio, Video & Text-cum-Picture Blogs
Convenience
ü Facebook Login & a quick conventional sign up for members.
ü Easy & User Friendly Tour de Site Navigation.
ü Well Knit structure to increase the ATS (Average Time Spent)
6. Web
User Experience
ü More User Focused
ü Convenient to navigate
ü Uncomplicated Sign Up
ü One sign up for all
activities
ü Community Videos &
Photos for unmatched
Virality
ü Social Share Bar for
quick Sharing
ü Relevant & Dynamic
content
8. Web
KQC - Woman’s Paradise
Key Features
ü Recipe Sharing with a user friendly Interface
ü ‘Comment’ & ‘Delicious’ Buttons to facilitate inter-community communication
ü Webinars with Expert Chef & Community
ü Chat archives (instead of Conventional FAQs)
ü Chef Grading (for excellent ego boost)
ü Recipe of the month- To be shared on all social platforms & Video of the same to
feature on official YouTube Channel
ü Gift a Recipe- Miniature Packs of measured ingredients
Gratification
ü Chef Grades- Chef :: Super Chef :: Master Chef
ü Recipe Episodes with Community Members
ü Webinar with ‘Kitchen Queen’
ü Community Pictures & Videos
11. Web
Website Key Deliverables
ü High Traffic on Website & related digital Destinations
ü Community Building through Engaging features
ü Snowball effect due to networking plug-Ins
ü High Brand Recall & Loyalty
ü High Brand Image due to contemporary look
ü Higher Brand dependability due to heritage showcase
ü High page rank & Search friendliness due to dynamic original
Content
ü Excellent CRM
12. Web
Online Reputation Management
People are talking about Catch anyway online
13. Web
SEO
ü 40 Keyword Optimization
ü High Page Rank
ü Keywords-rich SEF URLs
ü Automatic Metadata
Related
ü Sitemap (HTML & XML)
Keywords
ü Tags for all components
ü Internal Links
ü On & Off Page
optimization
ü 250 ext. for 3rd party
components
ü 100% modular structure
14. Web
PPC | Google AdWord
ü Relevant Critical Keywords
can be bought
ü Auto optimizer option
available with AdWord
Low
agency
Cost PPC
ü Low Bidding Rate
Campaign
guaranteed
ü Unmatched Visibility
ü High precision Search
15. Social
Social Platforms
Product & Company Promotion
Community Building & CRM
High SEO Value
Traffic on Main Website
MicroSite
Blogs
Forums
16. Social
Facebook
Journey of
the brand
with key
milestones
KQ Club App
Integration Tips Ticker on Facebook
with the page
Product Showcase
Social Media Integration
17. Social
Key Engagement Ideas
ü Recipes received on website will be shared on Facebook page as well with the name of
person who has submitted
ü Health, Beauty & Cooking Tips in the form of Picture to be shared everyday.
ü Nostalgia triggering Images & Moments
ü Gift A Recipe : Where the whole recipe will be packed in miniature packs in the measured
quantity and will be packed in a box
ü Food Trolls
ü ‘Zara sa Catch moments’ Crowdsourced by the community
ü Contests Like Kitchen Queen can be run on Facebook & can be integrated with the
website as well
ü Fashion & Smart Homemaking Tips
ü Content from other Social Media Platforms can be replicated
19. Social
Key Features
ü Page will not be named after the Product and will be a Named like ‘Smart Women, Smart
Choices’ or ‘Dine in Style’
ü Page will be made in order to build a community who fall in the precise TG of Catch
Sprinklers
ü Page will largely talk about the smart cooking/dining/homemaking rather than the
product, product will be subtly promoted
ü Page will be integrated with an app to enhance awareness about the product
ü Page will have its own Distinct MICROSITE to support the campaign
20. Social
App For Sprinkler Page
App Will seek Permission from
the user to post on their behalf
& will trigger a Viral effect for
the page
22. Key Engagement Ideas
ü Health, Beauty & Cooking Tips to be Shared with relevant Hashtags
ü Food One Liners & Quotes
ü Retweeting the influencers’ Tweets
ü URLs of Blogs & Various other components of website & actvities on other social media
platforms can be shared
ü Live Tweets during the key Television Shows about food & cooking
ü Conversations with Influencers with a Common Hashtag
24. Social
Kitchen Tips for Working Women
ü Smart Cooking tips
ü Dedicated Blogs on Cooking for working women
ü Group on ‘Cooking made easy’ To form a community & Promote products
ü Links of One minute Recipes Video to be posted on LinkedIn
ü Webinar with Chef can be arranged every week for working women
ü Health & beauty tips for the busy lot
ü Microwave Based recipes can be shared
26. Social
Video Based Content
ü One Minute Recipe/Cooking Gigs
ü Interviews with Chef & Easy to make Dishes
ü A YouTube Episode can be shot FortNightly with the winner of Kitchen Queen Winner
ü Archived TVCs can be published
ü Journey of Catch in a Video
ü Motion Graphic Video to showcase product range of Catch
ü Video of Catch’s LTG technology to show USP of catch in the form of Video.
ü Video of Production Unit to show the Hygiene exercised in Grinding Spices
28. Social
Pinterest- Heaven for Women
ü Various Boards Like Recipes, Products, Saviour, Dining in style, Cook easy etc can be
created
ü Pinning Pictures of Recipes, Ingredients, Products, Cookware, Tips etc.
ü Repinning the pins of influencers
ü Integration with facebook & website
ü Photo-Blogging
30. Social
Be Seen
ü Regular Updates Replicated from other Social Media Networks
ü Influencers can be added in the Circles
ü Hangouts with the chef
ü Hangout with the winner of Kitchen queen Contest
31. Mobile
Mobile- The Next Big Thing
ü Mobile Website to be created
ü Auto redirect to m.catchfoods.com
ü Will be Mobile & Tablet Friendly
ü Lightening Speed Loading of the website
32. Mobile
Mobile App
ü App to carry all the functionalities as the main website
ü App will Have all the integrated social plugIns to enhance
social interaction
ü App will work as a platform to promote products
ü App can be updated according the the varying Digital
Strategy
ü App can be used to advertise new TVCs or Any other
Campaign
33. Mobile
Mobile Banner Ads
ü Media Planning to be done for mobile Banner Ads
ü Motion Canvas Ads can be created
ü Women Centric Ads to be Targeted
ü Ads to redirect to M site of Catch
ü Easy to buy Mobile Media is the Future of Digital
Advertisement
34. Outdoor
Guerilla Marketing
ü Guerilla Marketing to help
Catch Stand unique in the
crowd of Conventional
Branding at Low cost
ü Important to Announce Digital
Media Entry
35. Outdoor
Tweetathons in Kitty
ü Social Media integration can be
kicked start in the most unique
way
ü High Adrenaline marketing
result in the most lasting Brand
Recall
36. Forums | Blogs | Q&A
ü Participation in various relevant forums and seedings can boost the traffic both on
website as well as microsite.
ü Blogs can be instrumental in the making the campaign viral as blogs are accepted
as the most preferred tool for content marketing.
ü Planting Questions and answering at Yahoo answers and Wiki Answers is the
fastest way to get noticed amongst the netizens
ü Threads related to food & nutrition and healthy eating habits can be started and
third party seeding can be done to facilitate conversation amongst members.
ü Video Blogs by chefs can get viral easily
37. How We Manage Your Campaign
Sentiment Analysis
Brand Audit
Develop Strategy
Edit or Revise Strategy (if needed)
Seek Approval
Execute Strategy
Monitor & Moderate
Insight Reports & Feedback
38. How it Works!
Step One
Step Two
Step Three
Step Four
Step Five
Get your Brand Choose the right Opt for a 15 days Kick start your Get Monthly
Scan and Package or get Pilot Project*
Digital Media insights on
Sentiment one designed Marketing progress and
Analysis Done & exclusively for Campaign
Enjoy watching
Get a complete you
your Business
report
grow.
42. Dedicated team of Content Writers, Social Media Strategists, Graphic Designer,
Web Developers, Video Editors & Moderators to look after your campaign
24x7x365 monitoring to keep you stay Up & Live always
Amazingly Functional Ecosystem of Training & Client Servicing
Savings cost of Hiring & Training, Outsource at 10% price
Detailed Monthly insights & Reports on Progress
Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital
Campaigns
Save Time for your core business & leave your CRM on us!
Dedicated personalised Client support & coordination.
43. Somesh Jagga
Business Head- Client Servicing & Training
+91 99110 32000 l somesh.jagga@buzzooka.in
Buzzooka InfoMedia Private Limited
#402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85
info@buzzooka.in | www.buzzooka.in
