Speakers:
Chad Whaley, Media Specialist, Green Door Mediaworks
James Pearson, EVP Corporate Communications, Grooveshark
Ryan Whaley, Founder, Green Door Mediaworks
Torrey Mirabito, Director of Customer Engagement,
PR Newswire
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
How to Build a Strategic Talent Pipeline Workology
Learn how to access passive talent to build a talent pipeline, network or community and build a pool of job seekers to source and build relationships long before your job opening.
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
This 90 min workshop talks about how you better lead or deal with change as a person. It reviews some tips and approaches that will help you sell your ideas in the workplace. It includes exercises and story telling/framing approaches.
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
How to Build a Strategic Talent Pipeline Workology
Learn how to access passive talent to build a talent pipeline, network or community and build a pool of job seekers to source and build relationships long before your job opening.
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
This 90 min workshop talks about how you better lead or deal with change as a person. It reviews some tips and approaches that will help you sell your ideas in the workplace. It includes exercises and story telling/framing approaches.
Pinterest is a great source for marketing for business. This presentation is geared towards the person that had the social media outlet, but wants to expand their reach. Statistics, tools, and tips to help create a marketing strategy that wins. Powered by Lady Bizness Originally taught for the Greensboro Public Library.
Agung Volcano - How to communicate about it and how to bounce back even stron...www.bookgreener.com
A social media campaign to inspire travelers to come back to Bali, #iaminBaliNOW is also an opportunity for the community to come together. We received the help of an international expert in crisis communication, Jeff Chatterton who shared his tips on how to communicate so people listen !
- Webinar by Jeff Chatterton (similar to his presentation) to learn key tips on communication: http://www.onlinemeetingnow.com/register/?id=ozxf3u0vmp&
- InBaliNOW Facebook Page: https://www.facebook.com/inBaliNOW/
- Community page: think tank about the future of Bali: https://www.facebook.com/groups/575830069421468/
Here is what you can do:
- print signs #iaminBaliNOW available on our FB page and ask friends to take selfies in beautiful parts of Bali
- Join our weekly meetups to talk about the volcano
- Be creative in your communication
You're Nowhere Without Your Network: The True ROI of BlogWorld NMXDave Delaney
Business networking is essential to our businesses and careers. Join Dave Delaney, author of New Business Networking, as he shares stories and tips to get the most out of attending NMX 2014.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
Media Coverage in Finserv and How To Become a Trusted Source - What Do Journa...Samantha Russell
For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream.
But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise.
In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance!
You'll Learn:
- The nuts and bolts of how these publications run - ongoing stories and breaking news
- How to first introduce yourself to a journalist
- What makes a great pitch if you have a story of your own
- Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles
The F-Word Why Failure May Be the Best Thing to Happen to YouKristus Ratliff
Everyone has experienced that project, where everything that could go wrong, went wrong. It was easy to look around and find people to blame. No one wanted to say aloud just how bad it was – because that would have made it real.
Like it or not, when things go south, it is the job of the project manager to help the team assess, pivot, and move forward. Offering insight, humor and tangible action items; this session will provide attendees with a new perspective about their roles as Digital PMs, and the dreaded F-Word.
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
Many of the world's leaders in modern marketing gathered in beautiful San Diego, CA to share their knowledge with the thousands of attendees. I've captured some of the best insights that were presented.
Get Untethered with Evernote- Publishing with Evernote: Blogs, Books and More Stacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In December''s hangout, they discussed publishing with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly ...Brittan Bright
Digital Marketing is a field that calls to everyone. Many of us are also musicians, writers, designers, developers, entrepreneurs, and artists. Whether you are creative or technical, introvert or extrovert, or all of the above, there is room for you in this field. However, if you are not technically, “technical”, keeping up with the increasingly technical nature of the tools and tactics that continue to advance the industry can be an ongoing, and daunting challenge. Brittan’s session will arm you with the survival tips you need for thriving in the ever-changing and evolving technical world of Search Marketing.
Pinterest is a great source for marketing for business. This presentation is geared towards the person that had the social media outlet, but wants to expand their reach. Statistics, tools, and tips to help create a marketing strategy that wins. Powered by Lady Bizness Originally taught for the Greensboro Public Library.
Agung Volcano - How to communicate about it and how to bounce back even stron...www.bookgreener.com
A social media campaign to inspire travelers to come back to Bali, #iaminBaliNOW is also an opportunity for the community to come together. We received the help of an international expert in crisis communication, Jeff Chatterton who shared his tips on how to communicate so people listen !
- Webinar by Jeff Chatterton (similar to his presentation) to learn key tips on communication: http://www.onlinemeetingnow.com/register/?id=ozxf3u0vmp&
- InBaliNOW Facebook Page: https://www.facebook.com/inBaliNOW/
- Community page: think tank about the future of Bali: https://www.facebook.com/groups/575830069421468/
Here is what you can do:
- print signs #iaminBaliNOW available on our FB page and ask friends to take selfies in beautiful parts of Bali
- Join our weekly meetups to talk about the volcano
- Be creative in your communication
You're Nowhere Without Your Network: The True ROI of BlogWorld NMXDave Delaney
Business networking is essential to our businesses and careers. Join Dave Delaney, author of New Business Networking, as he shares stories and tips to get the most out of attending NMX 2014.
PR Pivot: How to sell in to news desks during a pandemicStella Bayles
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed.
This slide-deck supports the recorded webinar 'How to sell in to news desks during a pandemic'.
Stella Bayles, co-founder of CoverageBook interviews Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.
Media Coverage in Finserv and How To Become a Trusted Source - What Do Journa...Samantha Russell
For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream.
But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise.
In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance!
You'll Learn:
- The nuts and bolts of how these publications run - ongoing stories and breaking news
- How to first introduce yourself to a journalist
- What makes a great pitch if you have a story of your own
- Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles
The F-Word Why Failure May Be the Best Thing to Happen to YouKristus Ratliff
Everyone has experienced that project, where everything that could go wrong, went wrong. It was easy to look around and find people to blame. No one wanted to say aloud just how bad it was – because that would have made it real.
Like it or not, when things go south, it is the job of the project manager to help the team assess, pivot, and move forward. Offering insight, humor and tangible action items; this session will provide attendees with a new perspective about their roles as Digital PMs, and the dreaded F-Word.
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
Many of the world's leaders in modern marketing gathered in beautiful San Diego, CA to share their knowledge with the thousands of attendees. I've captured some of the best insights that were presented.
Get Untethered with Evernote- Publishing with Evernote: Blogs, Books and More Stacey Harmon
#GetUntethered! Hangout with Evernote Business Certified Consultants and Ambassadors Stacey Harmon and Kristi Willis. In December''s hangout, they discussed publishing with Evernote.
Stacey and Kristi are independent entrepreneurs, passionate Evernote power users, and authors of Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs (www.GetUntethered.com). Join us!
This Get Untethered with Evernote Hangout is a monthly series discussing effective strategies for using Evernote to be more productive. You can voice your opinion on the topic for next months session in our Get Untethered Facebook Group. Ask to join the community now: www.Facebook.com/group/GetUntethered
Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly ...Brittan Bright
Digital Marketing is a field that calls to everyone. Many of us are also musicians, writers, designers, developers, entrepreneurs, and artists. Whether you are creative or technical, introvert or extrovert, or all of the above, there is room for you in this field. However, if you are not technically, “technical”, keeping up with the increasingly technical nature of the tools and tactics that continue to advance the industry can be an ongoing, and daunting challenge. Brittan’s session will arm you with the survival tips you need for thriving in the ever-changing and evolving technical world of Search Marketing.
Orbit One organiseert 3 ShareCafés rond het topic van het Nieuwe Werken. Dit ShareCafé is een intro waarbij we een basis leggen voor wat volgt.
We toetsen het nieuwe werken af tegen onze eigen waarheid: Wat betekent dit voor Orbit One, voor het HR beleid, ons kantoor, onze tools, bedrijfscultuur en -waarden?
Orbit One organiseert 3 ShareCafés rond het topic van het Nieuwe Werken.
In dit ShareCafé tonen we hoe wij bij Orbit One onze dagelijkse tools gaan inzetten om efficiënter en slimmer te gaan werken. We mixen Lync, DirectAccess, OneNote & SharePoint tot een verrassende combinatie met garantie op succes en efficiëntie.
Laat je inspireren en ontdek hoe ook jij vlotter kan gaan samenwerken met je collega's en klanten.
Sistema de agua caliente al instante es una solucion que permite disminuir el desprdicio del vital liquido, al mismo tiempo proporcionar un uso mas placentero de las comodidades de su hogar.
Låt analysen driva Er digitala transformation!Mattias Malmnäs
Presentation vid Digital Analytics Conference 2016
Teknikutvecklingen sker idag exponentiellt samtidigt som organisationer fortfarande utvecklas logaritmiskt. Det krävs nya arbetssätt för att lyckas med digital transformation.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
On October 17, 2018, The Utah Digital Marketing Collective hosted an event titled "The Poer of Podcasting to Build Your Brand. We had Jessica Rhodes, founder, and co-owner of Interview connections, and Justin Schenck, host of the Inc top-rated podcast The Growth Now Movement.
Learn more about our monthly events at https://www.utahdmc.org/
Twitter Basics presentation for Washington Women in Public Relations (WWPR) on August, 27, 2009 by Debbie Friez, vice president, BurrellesLuce and vice president, WWPR. Description of Twitter, how to sign-up for Twitter, and basic how-to's.
How to Crowdsource Content From Your AdvocatesUberflip
As the demand for content grows, marketers are faced with a huge challenge: how can you consistently more create high-quality content that the right people actually engage with, convert on and share? You can't do it alone. You need help.
In this B2B Content Hacks session, you’ll learn why and how your company's advocates must be a critical component of your content marketing strategy, from ideation to creation to distribution.
Social Media & Corporate Identity: Create the Authoritative Voice for Your Br...Michael Pranikoff
PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
DIY PR – it's a thing. PR is a challenging topic for startups and established companies alike. With over 20 years of experience in public relations, Paul Wilke, founder and CEO of Upright Position Communications, discusses best practices to identify how best to increase your company's visibility in the marketplace in an efficient and effective manner.
100 Content Marketers to Follow on Twitter in 2015WittyParrot
We at WittyParrot aim to help you produce and efficiently use content that sells your strengths, getting you the business you need to flourish. This dedication to helping you look good extends beyond our product and into our own content.
Kick off your 2015 by learning from the experts of content marketing. WittyParrot’s list of 100 Content Marketers to Follow on Twitter will give you expert tips on content that drives business to you and helps you foster client relationships.
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
5 Top Tips for Top Social Media Channelsprnewswire
Not all social media platforms allow users to interact in the same way. While there are some overlapping strategies that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. To help you succeed, we’ve put together our TOP 5 TIPS for five of the top social platforms for brands.
Video creation and strategy for today’s modern content marketer finalprnewswire
Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling, well-crafted video content can act as the centerpiece of your campaign. It drives action, elicits emotion and delivers results.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Crisis Communications Planning in the Social Media Ageprnewswire
Dealing with a crisis is never easy, but it’s always more manageable when there’s a plan in place.
Learn:
-The different components of an effective crisis communications plan
-How to minimize the chance of a crisis
-Proving the value of your crisis communications plan
2016 Editorial Calendar: A Year-Long Guide to Planning Your Brand Contentprnewswire
A month-by-month overview to help you plan your editorial calendar for 2016, including strategic tips on setting goals, timing of publication, global holidays and more.
Balancing Content & Big Data to Power PR Resultsprnewswire
Balancing Content & Big Data to Power PR Results will discuss:
- The rise of the data driven CMO
- How to more effectively communicate what you want to see to your PR team
Differences between the typical reports you might get from your PR team and your demand generation team
Expanding Engagement & Inspiring Action with Your Next Product Launch Webinarprnewswire
[On Demand Webinar] Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:
-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns
Setting the Record Straight: Press Releases that Stand Out in the Digital Ageprnewswire
Join PR Newswire as we discuss ways to leverage multimedia, social media and proper formatting of your press release content to ensure you reach the right audience.
Pass the Content: Getting Others to Share Your Brand Messagesprnewswire
Getting others to share your content is a lot like hosting a dinner party. Check out these 4 steps to encourage sharing by influencers, employees and brand advocates.
77 Types of Content to Feed Your Audienceprnewswire
Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to create a varied menu of snacks, starters, entrees and desserts.
Communications Trends For 2015 - Creative Approaches to Content Promotionprnewswire
Robert Rose, Chief Strategy Officer, Content Marketing Institute
Eva Rohrmann, Director, Solutions & Channel Marketing
PR Newswire
Don Montuori, Vice President of Publishing, MarketResearch.com
Demand Attention Now: Create Your Visual Moment of Truth prnewswire
Search and social has empowered consumers to conduct in-depth research about the products they want most before they buy. The point at which a consumer chooses a brand, where to buy, and with whom they share the results is what Google calls "The Zero Moment of Truth." Now, it is up to communicators to join the conversation at this new moment where decisions are made to provide the content that buyers look for in the formats that attract them most powerfully. PR Newswire's Global Director of Emerging Media, Michael Pranikoff reveals the new, deep role of visual storytelling in how your business or organization can create sales-clinching experiences with your audiences throughout the buying cycle.
Mapping Communications Strategies to Resonate With the New Buyerprnewswire
Mapping Communications Strategies to Resonate With the New Buyer
On-Demand Webinar Link: https://vts.inxpo.com/Launch/Event.htm?ShowKey=21552
Presenters:
Adam B. Needles, Chief Strategy Officer and Principal, ANNUITAS
Ken Wincko, SVP, Marketing, PR Newswire
Moderator:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. #PRPITCH
Speakers: Moderator:
Chad Whaley
Media Specialist
Green Door Mediaworks
@LakeErieSurfer
James Pearson
Executive Vice President
Corporate Communications
Grooveshark
@Grooveshark
Ryan Whaley
Founder
Green Door Mediaworks
@RyanJWhaley
Torrey Mirabito
Director of Customer Engagement
PR Newswire
@TorreyMirabito
21. #PRPITCH
• Don't abuse a relationship
once you've established it
• Be transparent & you won’t
ruin your reputation
• Be responsive if they ask for
more information
• Say thank you when the
story comes out & share it
on social with their
@handle to give them
exposure
22. #PRPITCH
Questions?
Chad Whaley
Green Door Mediaworks
@LakeErieSurfer
James Pearson
Grooveshark
@Grooveshark
Ryan Whaley
Green Door Mediaworks
@RyanJWhaley
Torrey Mirabito
PR Newswire
@TorreyMirabito
Follow PR Newswire: Follow CNW:
@PRNEWSWIRE @CNWGROUP