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Media Coverage in Finserv and How To Become a Trusted Source - What Do Journalists Really Want?
The document discusses how advisory businesses can effectively engage with journalists to secure media coverage. It covers key strategies for outreach, defining newsworthy information, and promoting media mentions on social media and websites. Additionally, it provides tips on building credibility and offers marketing support for advisors.
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Media Coverage in Finserv and How To Become a Trusted Source - What Do Journalists Really Want?
- 1. What Do JournalistsWant? Securing Media Coverage For Your Advisory Business Wednesday, September 22, 2021
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- 3. 3 Nicole Casperon Reporter, InvestmentNews @NicoleCasperson /nicole-casperson-0820a5133/ https://www.investmentnews. com/author/ncasperson
- 4. What We’ll Discuss Do’s& Don’ts of working with Journalists How to feature where you’ve been quoted on your website 1 2 What constitutes “news” that should be put into a press release? 3 4 How to get yourself or your CEO, etc quoted in major publications? 4 5 How to promote on social media
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- 6. Do ● Introduce yourselfvia email, Twitter ● Share your area of expertise so the journalist is aware of what you can speak on ● Reach out with availability to comment on big headlining news (I’m more than likely looking for sources to contribute their perspective!) ● Be persistent with outreach (but not pushy) ● Share relevant stories you find interesting, story ideas that relate to the journalists beat! ● Be a human! Just say hi and let’s set up a catch up/intro to get to know each other! 6
- 7. Don’t ● Get upsetat the reporter if your comments/quote doesn't make it in the article ● Get mad at the journalist if she doesn’t respond to an email ● Peddle your firm when speaking to a journalist for a story comment ● Bombard a journalist with ideas that aren’t timely or relevant but just push your firm’s agenda (it’ll be very obvious) ● Blast a reporter’s article on social media if there’s something you don’t like (DM us privately, or email us so we can hash it out) 7
- 8. How to Adda “Featured In” Section To Your Website to Boost Credibility 8
- 9. 9 Right Below the Foldon your Homepage Visuals communicate faster Easily showcase expertise Reinforce credibility Source: https://prominentfp.com/
- 10. 10 At The Topof Your Blog Page Highlight niche-specific publications your audience would be aware of too Source: https://wealthkeel.com/blog
- 11. 11 TIP: Don’t hyperlink to the publications, whichcould cause broken links down the road Source: https://quarryhilladvisors.com/
- 12. How to Promotethe article you are quoted in on Social? 12
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- 15. How Can WeHelp? 15
- 16. Overwhelmed? Need Help? WeGet it! ✔ Lead-generating websites ✔ Automated marketing + Lead Gen Tools ✔ 60+ BD integrations ✔ Customizable Blog & Video Content ✔ Branded Landing Pages for each individual advisor ✔ Social Media Scheduling & Campaign Tools 16
- 17. 17 Out with Boring Advisor Marketing CustomizableContent Built-in SEO tools Landing Pages Copywriting, Logo Design, we do it all!
- 18. Sample Lead Gen Campaigns ✔Are Annuities a Good Fit for your Retirement Income Strategy? ✔ Equity vs. Salary Compensation: A Complete Guide For Tech Employees ✔ Are You Making These Common Tax Errors? ✔ Everything to Know About Setting up a 401(k) for your employees ✔ How the Age at Which You Take Social Security Will Affect Your Benefits 18
- 19. 19 Execute on Linkedin w/Lead Pilot Engaging Content Social Scheduling Intel on Leads Email Campaigns
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