Presenters: Davia Temin, CEO, Temin & Co Colleen G. Pizarev, VP, Communication Strategies, PR Newswire On-Demand Webinar: http://e.prnewswire.com/PRN-Stay-Ahead-of-the-Game-On-Demand-LP.html?LSP=20k&LS=Webinar&LSC=stay-ahead-of-the-game

1. WEBINAR
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2. #CRISISCOMMS
Davia Temin
CEO
Temin & Co.
@DaviaTemin
Colleen Pizarev
Vice President
Communications Strategies
PR Newswire
@Cpizarev
Speakers

3. TEMIN AND COMPANY
© Temin and Company
Preparing for Crisis
Before a Crisis Hits
• Conduct risk analysis for the Audit Committee
• Identify specific issues and vulnerabilities
• Address those issues before a crisis hits
• Identify all key audiences
• Continually monitor issues and brand
• Put together crisis plan, especially crisis process
• Assemble crisis team
• Prepare Board and Executive Committee through
“Crisis Games™”

4. TEMIN AND COMPANY
© Temin and Company
Preparing for Crisis (continued)
At the Onset of a Crisis
• Move quickly
• Acknowledge issue publicly ASAP
• Assure the public you are committed to finding answers,
even if you don’t have answers at the beginning
• Discover the facts, address the facts, and communicate
with all key audiences simultaneously
• All hands on deck
Throughout a Crisis
• Establish continuous feedback loop of addressing the
issue, monitoring public response, and communicating
with the public

5. TEMIN AND COMPANY
© Temin and Company
Social Media Changes the Game
Critical to continually monitor both
traditional and social media.
Look for mentions of:
• Company
• Products
• Issues
• People
Monitor “sentiment analysis” of your
organization.

6. TEMIN AND COMPANY
© Temin and Company
Types of Crises: Predictable & Black Swans
Predictable
(by industry & organization)
• Airline Company: plane crash
• Pharmaceutical Company:
drug recall/consumer death
• Consumer Company:
customer information data
breach
• All Companies: CEO
succession, fraud, natural
disaster, etc.
Unpredictable
• 9/11
• Executives Behaving Poorly;
Employees Going Rogue
• The “Cloud” Dissolves:
blackouts, sunspots, EMPs
• Foreign Government Hacks
Movie Studio
• Ebola outbreak

7. TEMIN AND COMPANY
© Temin and Company
The Role of Boards in Crisis
© Temin and Company

8. TEMIN AND COMPANY
© Temin and Company
A “To Do” Checklist
 Real-time monitoring
 Real-time intelligence
 Real-time research
So that you can…
• Craft a series of core messages, one for each
identified risk, in response to what you are finding
• Communicate your messages to the appropriate
channels, employees, customer, partners and media
• Be prepared but be flexible and be able to pivot in
real-time

9. TEMIN AND COMPANY
© Temin and Company
Davia Temin
CEO of Temin and Company
212-588-8788
www.TeminAndCompany.com
Twitter: @DaviaTemin
LinkedIn: https://www.linkedin.com/in/daviatemin
Company Facebook: https://www.facebook.com/TeminandCo
Forbes.com “Reputation Matters”: http://www.forbes.com/sites/daviatemin/

10. #CRISISCOMMS
Questions?
Davia Temin
CEO
Temin & Co.
@DaviaTemin
Colleen Pizarev
Vice President
Communications Strategies
PR Newswire
@Cpizarev
Follow PR Newswire: Follow CNW:
@PRNEWSWIRE @CNWGROUP

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