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Content Sharing: Building a Recipe for Success

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Create the perfect recipe for sharing your content to drive audience engagement, web traffic and lead gen.

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Building a Recipe for Success C O N T E N T S H A R I N G Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
The art of sharing content is similar to cooking a great meal. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Combine proven ingredients and then make adjustments based on campaign results. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Content Sharing Recipe Start with the STAR INGREDIENT Break out the PANTRY STAPLES Add a dash of SALT SPECIAL SAUCE LOCAL FLAVOR THE UNEXPECTED Optional Additions Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Home Base for Your Content All other content sharing methods are used to drive your audience to this page. Start with the STAR INGREDIENT Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Start with the STAR INGREDIENT Owned Digital Property • Brand Website • Blog • Media Room / IR Room • Branded Microsite or Landing Page • Brand Mobile App Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Distribution & Publishing Tried and true methods to generate awareness, reach influencers and grow your known audience. Break out the PANTRY STAPLES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Amplify Content Reach • Email • Digital Newsletters • Press Releases • Advertising / Advertorials • Text messages / Mobile Alerts Break out the PANTRY STAPLES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Social Media Don’t overwhelm your social feeds with brand promotions – your followers are cautious about their sodium intake. Add a dash of SALT Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Amplify Content Reach • Twitter • Facebook • LinkedIn • Google+ • Google Hangouts • Pinterest • Instagram • Flickr Add a dash of SALT • Vine • YouTube • Vimeo • Slideshare • Snapchat • Meerkat • Periscope • Soundcloud Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Digital Content Discovery Get your content found by audiences browsing social bookmarking platforms, publications or curated digital magazines. Optional: Spoon on some SPECIAL SAUCE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Placement in the Line of Sight • Blog Engage • BizSugar • Digg • Delicious • FlipBoard • Newsvine • Paid Content Discovery Tools • Paper.li • StumbleUpon • Scoop.it • Storify • Tumblr • Triberr • TribePro • UberFlip Optional: Spoon on some SPECIAL SAUCE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Community Involvement Answer questions or participate in related online conversations and link to your content to provide additional info. Optional: Add some LOCAL FLAVOR Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Reach Targeted Groups • Broad-topic Forums – Such as Quora, Reddit • Industry-specific Forums • Super Niche Communities – Such as regional community boards or specialized sub-topics within broader industries • Media Communities – Respond to a ProfNet Query Optional: Add some LOCAL FLAVOR Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Surprise and Delight Garner attention by sharing your content in creative or unexpected ways. Optional: Blend a hint of the UNEXPECTED Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Optional: Blend a hint of the UNEXPECTED Get Creative • Link from Less Likely Locations – Email signatures, About pages throughout social • Go “Old School” – Send direct mail postcards, Distribute printed newsletters at events • Cross-Pollinate – Instagram earned media coverage, Send a release to promote a blog post, Embed a tweet on your website, etc. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Review Results Adjust mix of channels based on how well they: • Amplified message • Drove traffic • Generated leads TWEAK TO TASTE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
For more information, read the companion blog post: http://prnewswire.com/blog/content-sharing- building-a-recipe-for-success-13404.html Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.

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Content Sharing: Building a Recipe for Success

  • 1. Building a Recipe for Success C O N T E N T S H A R I N G Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 2. The art of sharing content is similar to cooking a great meal. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 3. Combine proven ingredients and then make adjustments based on campaign results. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 4. Content Sharing Recipe Start with the STAR INGREDIENT Break out the PANTRY STAPLES Add a dash of SALT SPECIAL SAUCE LOCAL FLAVOR THE UNEXPECTED Optional Additions Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 5. Home Base for Your Content All other content sharing methods are used to drive your audience to this page. Start with the STAR INGREDIENT Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 6. Start with the STAR INGREDIENT Owned Digital Property • Brand Website • Blog • Media Room / IR Room • Branded Microsite or Landing Page • Brand Mobile App Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 7. Distribution & Publishing Tried and true methods to generate awareness, reach influencers and grow your known audience. Break out the PANTRY STAPLES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 8. Amplify Content Reach • Email • Digital Newsletters • Press Releases • Advertising / Advertorials • Text messages / Mobile Alerts Break out the PANTRY STAPLES Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 9. Social Media Don’t overwhelm your social feeds with brand promotions – your followers are cautious about their sodium intake. Add a dash of SALT Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 10. Amplify Content Reach • Twitter • Facebook • LinkedIn • Google+ • Google Hangouts • Pinterest • Instagram • Flickr Add a dash of SALT • Vine • YouTube • Vimeo • Slideshare • Snapchat • Meerkat • Periscope • Soundcloud Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 11. Digital Content Discovery Get your content found by audiences browsing social bookmarking platforms, publications or curated digital magazines. Optional: Spoon on some SPECIAL SAUCE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 12. Placement in the Line of Sight • Blog Engage • BizSugar • Digg • Delicious • FlipBoard • Newsvine • Paid Content Discovery Tools • Paper.li • StumbleUpon • Scoop.it • Storify • Tumblr • Triberr • TribePro • UberFlip Optional: Spoon on some SPECIAL SAUCE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 13. Community Involvement Answer questions or participate in related online conversations and link to your content to provide additional info. Optional: Add some LOCAL FLAVOR Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 14. Reach Targeted Groups • Broad-topic Forums – Such as Quora, Reddit • Industry-specific Forums • Super Niche Communities – Such as regional community boards or specialized sub-topics within broader industries • Media Communities – Respond to a ProfNet Query Optional: Add some LOCAL FLAVOR Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 15. Surprise and Delight Garner attention by sharing your content in creative or unexpected ways. Optional: Blend a hint of the UNEXPECTED Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 16. Optional: Blend a hint of the UNEXPECTED Get Creative • Link from Less Likely Locations – Email signatures, About pages throughout social • Go “Old School” – Send direct mail postcards, Distribute printed newsletters at events • Cross-Pollinate – Instagram earned media coverage, Send a release to promote a blog post, Embed a tweet on your website, etc. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 17. Review Results Adjust mix of channels based on how well they: • Amplified message • Drove traffic • Generated leads TWEAK TO TASTE Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 18. For more information, read the companion blog post: http://prnewswire.com/blog/content-sharing- building-a-recipe-for-success-13404.html Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.