The document discusses how agencies that do not traditionally offer video services can start providing video for clients. It describes how one agency, Social Sidekick, began using Animoto to create basic videos for clients without much time or cost investment. The videos were made from existing client photos and footage and covered topics like company introductions and events. The videos generated positive feedback from clients and new leads for the agency. It encourages agencies to expand service offerings through low-risk options like Animoto that do not require large video production capabilities.