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Renee Hobbs Media Education Lab Temple University National Association for Media Literacy Education Detroit MI August 1, 2009
 
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[object Object],[object Object],[object Object],[object Object],[object Object]
 
To promote creativity, innovation and the spread of knowledge Article 1 Section 8 U.S. Constitution
Copyright Confusion
See no Evil Close the Door Hyper-Comply
NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES  AND EDUCATIONAL GROUPS Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions Fair Use Guidelines for Educational Multimedia Guidelines for the Educational Use of Music Educational Use Guidelines are Confusing!
 
The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts”  --Kenneth Crews, 2001
with accurate knowledge
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Funded by the John D. &  Catherine T. MacArthur Foundation
http://mediaeducationlab.com/index.php?page=293
Organizations Supporting the Code of Best Practices Action Coalition for Media Education (ACME) National Association for Media Literacy Education (NAMLE) National Council of Teachers Of English (NCTE) Visual Studies Division International Communication Association (ICA) Association for College and Research Libraries (ACRL)
On November 11, 2008, NCTE adopted the Code of Best Practices in Fair Use for Media Literacy  Education as the official policy on fair use: http://www.ncte.org/positions/statements/fairusemedialiteracy
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Transformative Use is Fair Use When a user of copyrighted materials adds value to, or repurposes materials for a use different from that for which it was originally intended, it will likely be considered transformative use; it will also likely be considered fair use. Fair use embraces the modifying of existing media content, placing it in new context.   --Joyce Valenza,  School Library Journal
Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)
An Example of Transformative Use ,[object Object],[object Object]
Users’ Rights, Section 107  http://mediaeducationlab.com/index.php?page=295
Elementary School Case Study:   P.S. 124, Brooklyn, NY High School Case Study:   Upper Merion Area High School  King of Prussia, PA College Case Study:  Project Look Sharp at Ithaca College Ithaca, NY
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Practicing the Fair Use Reasoning Process
 
The Intellectual Context LESSIG JASZI & AUFDERHEIDE BENKLER
The Code of Best Practices Helps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Digital Millennium Copyright Act
 
Continue Your Learning Media Education Lab http://mediaeducationlab.com Online community for sharing:  http://copyrightconfusion.wikispaces.com/ Contact:  Renee Hobbs Temple University Media Education Lab Philadelphia, PA Email:  [email_address] Phone: 215 204-4291

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Yes, You Can! Use Copyrighted Materials for Media Literacy

  • 1. Renee Hobbs Media Education Lab Temple University National Association for Media Literacy Education Detroit MI August 1, 2009
  • 2.  
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7. To promote creativity, innovation and the spread of knowledge Article 1 Section 8 U.S. Constitution
  • 9. See no Evil Close the Door Hyper-Comply
  • 10. NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions Fair Use Guidelines for Educational Multimedia Guidelines for the Educational Use of Music Educational Use Guidelines are Confusing!
  • 11.  
  • 12. The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts” --Kenneth Crews, 2001
  • 14.
  • 15. Funded by the John D. & Catherine T. MacArthur Foundation
  • 17. Organizations Supporting the Code of Best Practices Action Coalition for Media Education (ACME) National Association for Media Literacy Education (NAMLE) National Council of Teachers Of English (NCTE) Visual Studies Division International Communication Association (ICA) Association for College and Research Libraries (ACRL)
  • 18. On November 11, 2008, NCTE adopted the Code of Best Practices in Fair Use for Media Literacy Education as the official policy on fair use: http://www.ncte.org/positions/statements/fairusemedialiteracy
  • 19.
  • 20. Transformative Use is Fair Use When a user of copyrighted materials adds value to, or repurposes materials for a use different from that for which it was originally intended, it will likely be considered transformative use; it will also likely be considered fair use. Fair use embraces the modifying of existing media content, placing it in new context.  --Joyce Valenza, School Library Journal
  • 21. Bill Graham Archives vs. Dorling Kindersley, Ltd. (2006)
  • 22.
  • 23. Users’ Rights, Section 107 http://mediaeducationlab.com/index.php?page=295
  • 24. Elementary School Case Study: P.S. 124, Brooklyn, NY High School Case Study: Upper Merion Area High School King of Prussia, PA College Case Study: Project Look Sharp at Ithaca College Ithaca, NY
  • 25.
  • 26. Practicing the Fair Use Reasoning Process
  • 27.  
  • 28. The Intellectual Context LESSIG JASZI & AUFDERHEIDE BENKLER
  • 29.
  • 30.
  • 31.  
  • 32. Continue Your Learning Media Education Lab http://mediaeducationlab.com Online community for sharing: http://copyrightconfusion.wikispaces.com/ Contact: Renee Hobbs Temple University Media Education Lab Philadelphia, PA Email: [email_address] Phone: 215 204-4291

Editor's Notes

  1. In order to become media literate…we must USE MEDIA…what does that mean? Have to have an understanding of fair use… How do these skills relate to our rights under fair use?
  2. Technologies make it easy to: Share Use Copy Excerpt/Quote from Modify Repurpose Distribute
  3. Why do most people think that it is all about the owners? Where do these misconceptions come from From Wikipedia, the free encyclopedia: only clause the explains explicit purpose Article I, Section 8, Clause 8 of the United States Constitution, known as the Copyright Clause, the Copyright and Patent Clause (or Patent and Copyright Clause), the Intellectual Property Clause and the Progressive Clause, empowers the United States Congress: “ To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.
  4. It’st time for educators to get smarter about their rights under the law About c & fair use and how it relates to our work
  5. Describe each one If these are fair..what is NOT fair..what are instances where you would need to ask permission or get a license… TO COVER MYTH : FAIR USE IS TOO UNCLEAR AND COMPLICATED FOR ME; IT’S BETTER LEFT TO LAWYERS AND ADMINISTRATORS. TRUTH: The fair use provision of the Copyright Act is written broadly—not narrowly—because it is designed to apply to a wide range of creative works and the people who use them. Fair use is a part of the law that belongs to everyone—especially to working educators. Educators know best what they need to use of existing copyrighted culture to construct their own lessons and materials. Only members of the actual community can decide what’s really needed. Once they know, they can tell their lawyers and administrators.
  6. Screen shot video hand 4 factors…questions over The law refers to four considerations: the nature of the use, the nature of the work used, the extent of the use, and its economic effect (the so-called “four factors”). This still leaves much room for interpretation, especially since the law is clear that these are not the only permissible considerations. In assessing fair use, courts ask: (1) Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than that of the original, or did it just repeat the work for the same intent and value as the original? (2) Was the material taken appropriate in kind and amount, considering the nature of the copyrighted work and of the use?
  7. Talk about Creative Commons Permissions