Yammer’s Secret Sauce
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Inspired by consumer software companies, Yammer’s development team relies on real user data and rapid releases to build a new kind of enterprise product.
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Yammer’s Secret Sauce
- 1. YAMMER’S SECRET SAUCE Adam Pisoni Co-Founder, CTO & Board Member, Yammer @yammer !#yamjam12! !
- 4. Traditional Enterprise Consumer CONFLICT Software Software Buyers Users
- 5. The hidden competition in consumer software
- 11. How Yammer Develops Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization
- 12. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization @yammer !#yamjam12!
- 15. Data-driven Decisions What should we do about search? 300,000 250,000 200,000 Searchers 150,000 100,000 50,000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 # of Searches
- 16. A/B Testing: The Scientific Method
- 17. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization
- 18. Data-driven development requires rapid iteratio 3 Years PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST LEARNINGS PLAN DEVELOP TEST PLAN DEVELOP TEST PLAN DEVELOP TEST @yammer !#yamjam12!
- 19. Shorter cycles mean more course correction Q4! Q1! Q3! Q2! @yammer !#yamjam12!
- 20. Data-driven Design We use data to test our ideas Rapid, Incremental Releases We deliver rapid, incremental and iterative improvements Agile Infrastructure We are supported by a flexible product, architecture and organization
- 22. 2 to 10 people 2 to 10 weeks