When it comes to writing social media policy, you just can't say no. View this presentation on the 4 areas that must be covered when writing an effective policy. Also covered is the 7 things every policy needs and the 3 steps to get started.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
22% of employees visit social networking sites 5 or more times per week, yet only 54% of employers have a policy dealing with social media inside and outside the workplace. During this presentation, participants will learn about potential legal issues involved in adopting a policy and how to avoid those issues. Sample provisions will be discussed and recommended actions addressed.
Presented by Jackson Lewis.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
22% of employees visit social networking sites 5 or more times per week, yet only 54% of employers have a policy dealing with social media inside and outside the workplace. During this presentation, participants will learn about potential legal issues involved in adopting a policy and how to avoid those issues. Sample provisions will be discussed and recommended actions addressed.
Presented by Jackson Lewis.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Ethics in social media - targeted to journalists, but applicable to students and professionals. This was done as a "quiz" to promote discussion - presenter should show the first slide and ask the question - then show the answer on the next slide.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
If you use social media to promote your business, you need a social media policy.
Check out Cendrine Marrouat's presentation to learn which elements must be included in your policy. Cendrine has also included great examples, resources, and tools to save you time.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
Ethics in social media - targeted to journalists, but applicable to students and professionals. This was done as a "quiz" to promote discussion - presenter should show the first slide and ask the question - then show the answer on the next slide.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
If you use social media to promote your business, you need a social media policy.
Check out Cendrine Marrouat's presentation to learn which elements must be included in your policy. Cendrine has also included great examples, resources, and tools to save you time.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
Professional use of Twitter and Healthcare Social Media #NPD100Paul McNamara
Presentation for the SMART Care Conference (SMART = Social Media Application for Research and Teaching) hosted by the University of Notre Dame, School of Nursing and Midwifery, Fremantle campus on Friday 25th of October, 2013.
More info here: http://meta4RN.com/NPD100
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...lorrainefleck
Social media has revolutionized how all organizations, including charities and non-profits, can promote their brands. While social media presents a novel marketing channel for charities and non-profits, as with any innovation, there are risks. This presentation will address and provide practical tips on risk management in social media by addressing the following questions.
(1) Why do social media policies matter?
(2) What issues should a social media policy address, and why?
(3) Is it possible to use social media to promote your charity or non-profit without being “anti-social”?
Social media has revolutionized how all organizations, including charities and nonprofits, can promote their brands. While social media presents a novel marketing channel for charities and nonprofits, as with any innovation, there are risks. This presentation will address and provide practical tips on risk management in social media by addressing the following questions:
(1) Why do social media policies matter?
(2) What issues should a social media policy address, and why?
(3) Is it possible to use social media to promote your charity or nonprofit without being “anti-social”?
Takeaways:
- Why social media policies are important
- An overview of what a social media policy should contain
- Practical tips on how to use social media without being “anti-social”
An Ounce of Prevention is Worth a Pound of Cure: Key Elements for Social Medi...lorrainefleck
Presentation to the inaugural lawTechcamp on key elements for social media policies. For a more in-depth discussion on key elements for social media policies, please see my June 7, 2011 presentation to the MyCharityConnects 2011 with the same title.
Final fleck law techcamp 2011_social media_jun 18 11smahboobani
Social media has revolutionized marketing and how businesses can promote their brands. While social media presents a novel marketing channel, as with any innovation, there are risks. A comprehensive social media policy can assist businesses in managing risk exposure from using social media by addressing key issues such as privacy and intellectual property law. This presentation will address and provide practical tips on risk management in social media by addressing why social media policies matter, and the key issues that a social media policy should address.
#SocialSelling Market and Sell to the Modern BuyerCraig Rosenberg
Want to know how to make social selling work? So does the team at Funnelholic.
That is why we asked Jill Rowley, the world's most famous social sales person, to deliver her framework for social selling success. Not someone who learned it from a book. Someone who actually finished as one of the top reps quarter after quarter. Someone who took her recipe for success and helped train 1000's or reps at the one of the biggest tech companies in the world - Oracle. Someone who is now training sales leaders, executives, and individual reps from the world's greatest companies. That's Jill.
How will your company use Social Media? Examples of how companies are successfully using social media to monitor their brand, increase customer loyalty, improve brand awareness, build authority, develop focus groups, and more. I call this my "wheels turning" presentation. Everyone walks away with new ideas of how they can use Social Media. I have given it many times for different organizations: SCORE, Chambers of Commerce, Atlantic City Tourism Council. It always gets excellent feedback. http://www.DeborahLSmith.com
Case Study #3Apple Suppliers & Labor PracticesWith its h.docxcowinhelen
Case Study #3
Apple Suppliers & Labor Practices
With its highly coveted line of consumer electronics, Apple has a cult following among loyal consumers. During the 2014 holiday season, 74.5 million iPhones were sold. Demand like this meant that Apple was in line to make over $52 billion in profits in 2015, the largest annual profit ever generated from a company’s operations. Despite its consistent financial performance year over year, Apple’s robust profit margin hides a more complicated set of business ethics. Similar to many products sold in the U.S., Apple does not manufacture most its goods domestically. Most of the component sourcing and factory production is done overseas in conditions that critics have argued are dangerous to workers and harmful to the environment.
For example, tin is a major component in Apple’s products and much of it is sourced in Indonesia. Although there are mines that source tin ethically, there are also many that do not. One study found workers—many of them children—working in unsafe conditions, digging tin out by hand in mines prone to landslides that could bury workers alive. About 70% of the tin used in electronic devices such as smartphones and tablets comes from these more dangerous, small-scale mines. An investigation by the BBC revealed how perilous these working conditions can be. In interviews with miners, a 12-yearold working at the bottom of a 70-foot cliff of sand said: “I worry about landslides. The earth slipping from up there to the bottom. It could happen.”
Apple defends its practices by saying it only has so much control over monitoring and regulating its component sources. The company justifies its sourcing practices by saying that it is a complex process, with tens of thousands of miners selling tin, many of them through middle-men. In a statement to the BBC, Apple said “the simplest course of action would be for Apple to unilaterally refuse any tin from Indonesian mines. That would be easy for us to do and would certainly shield us from criticism. But that would also be the lazy and cowardly path, since it would do nothing to improve the situation. We have chosen to stay engaged and attempt to drive changes on the ground.”
In an effort for greater transparency, Apple has released annual reports detailing their work with suppliers and labor practices. While more recent investigations have shown some improvements to suppliers’ working conditions, Apple continues to face criticism as consumer demand for iPhones and other products continues to grow.
Essay directions –
Students will have to identify and analyze the above ethical dilemma. Write a 750 – 1000 word, double-spaced paper, and APA style.
Students are expected to identify the key stakeholders, discussion of the implications of the ethical dilemma, and answer the case study questions. Each paper should have the following sections: • Introduction of the case• The ethical dilemma • Stakeholders • Questions • Conclusions • References .
Social and Professional Issues in Information technology. Social and Professional Issues in Information technology. Social and Professional Issues in Information technology. Social and Professional Issues in Information technology. Social and Professional Issues in Information technology. Social and Professional Issues in Information technology
Recruiting in the Age of Googlization is a daunting challenge...and one that seems to get more difficult with every passing day. In this HR Southwest Conference presentation author/TEDx speaker Ira S Wolfe discusses the 5 top recruiting blunders, how Google for Jobs works, and provides tips how to improve the candidate experience.
Raise the Quality of Motivation. Motivation is often defined by enthusiasm, high energy, intensity, and inspiration. The focus is on quantity. But to be productive, employees need to be efficient as well as effective. Adding the dimension of quality motivation translates to improved efficiency and productivity.
Prevue Guide Book: Hiring Workbook for consultants, HR, and managersIra Wolfe
The Prevue Assessment System provides business owners and human resource professionals with pre-employment assessment tests and succession planning reports that assist in hiring and promoting the right employees.
Screen Faster, Hire Smarter with Automated Applicant ProcessingIra Wolfe
Prevue applicant processing system helps small business recruit, screen, and qualify candidates. It is the only hiring system that includes Prevue Job Fit Testing.
Candidates with top scores on Salesmax produce at 121% average. 84% of poor performers are screened out by Salesmax. SalesMax is a state-of-the-art Internet based system for selecting and developing sales professionals.
CandidClues Understanding Pre Employment Screening Tests [CompaIra Wolfe
CandidClues™ assesses six areas of potentially counterproductive behaviors by a self-descriptive inventory that taps six substantive areas of concern as well a Good Impression (validity) scale. The attached program is used in the teaching clients the proper way to use pre employment tests.
JobClues™ provides pre employment assessment test reports describe an individual\'s core personality traits, general reasoning speed, and personality job fit in the context of over 50 job categories. The presentation is used for training clients on the proper use of pre employment tests.
1. Social Media Policy
Why You Just Can’t Say No!
Presenter: Ira S Wolfe
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
2. I’m talking to you? La, La, La…
I’m not listening!
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
3. Agenda
To Block or Not To Block Social Media
Writing Effective Social Media Policies
Internal Organizational Policies
Internal Employee Policies
External Audience Policies
Safety, Security & Regulations
Q&A
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
4. Social Media By The Numbers
• Over 600 million users on Facebook.
• 3.5 billion pieces of content are
shared each WEEK on Facebook.
• 2.5 billion photos are loaded each
month to Facebook.
• 96% of 18-35 year olds are on a
social network.
• 80% of Twitter updates happen
outside of Twitter.com.
• 25% of search results for the world’s
largest brands are links to user-
generated content.
• YouTube is the 2nd largest search
engine on the web.
• There are 133,000,000 blogs.
• 36 hours of YouTube video uploaded
every minute.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
5. Social Media Is Today’s Telephone
100 years ago:
“The telephone makes men lazy.”
“The telephone breaks up home
life and the old practice of
visiting friends.”
Disruptive innovation is
nothing new! You need
to embrace the new
communication.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
6. Social Media is much bigger than Facebook
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
7. Most Common Excuses to Block Social Media
• Intellectual Property
• Confidentiality
• Industry Regulations
• HIPPA, SEC, ADA,
EEOC
• Employee Productivity
8. Something Has To Give
Marketing, Human Resources, IT, & Management can choose to ignore it…
But you can’t block it or avoid it!
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
9. 4 Piece Puzzle of Good Social Media Guidelines
Internal Organization
External Audience
Internal Employee
Safety, Security, & Regulation
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
10. Every Policy Needs These 7 Things
Accountability
Transparency
Separation
Respect for Copyrights etc.
Usage at work
Confidentiality
Monitoring
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
11. Before You Write The policy
Visit social media sites before you do
anything.
Define what objectives you want the policy
to accomplish.
How many policies do you want?
Do you need policies for each network?
Do you need personal and organizational
policies?
Do you need an off-the-clock conduct policy?
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
12. When Writing Policy
Make sure everything is explicitly outlined
But … K.I.S.S.
Say what you mean, and mean what you
say
Consult established policies
Review with an attorney
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
14. Internal Organizational Policies
How will you use Social Media for:
Marketing
Public opinion
Recruiting
Testimonials
Professional networks
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
15. Generally Speaking…
Who is in charge
Who to contact if there is a question or
problem
Who is allowed to post
What can and cannot be posted
Why you want to post
Where you can post
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
17. Internal Employee Policies
• Employee Guidelines
Liberal vs Conservative
• Personal Policies
Disclosure (Employee to Company)
Disclosure (Employee as Employee)
Clarify personal opinions vs company stance
Confidentiality
Mutual respect for your competition
• Employees must sign off
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
18. Basic Blogging and Posting Guidelines
Be responsible for what you write.
Use good judgment.
Be authentic and fully disclose.
Protect confidential and proprietary
information.
Be productive.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
19. Specific Policies for Social Networks
Do you want employees to use their
profiles to promote the organization?
Can they use it at work?
Are you going to use and allow video and
photos?
Will you allow recruiters to use LinkedIN?
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
21. External Audience Policies
Comment Policy for
blogs and other sites.
Terms of Service
(website and blogs).
Policies for user-
generated content.
Blogs – you can
moderate
Facebook – all or none
Twitter – none
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
22. SAFETY, SECURITY, & REGULATIONS
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
23. Safety, Security, & Regulations
Email policy
E-Commerce policy
Password policy
Comment policy (will you allow
anonymous comments?)
HIPPA
Age Limitations
Marketing Documentation
Backup
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
24. Legal Issues
Defamation
Hiring employees
Terminating employees
MD Dept. of Corrections
Houston’s
American Medical Response of Connecticut,
Inc. (AMR)
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
25. Your Employees are Protected
Off-duty conduct Laws
Protections for political views
Protections for “whistle-bloggers”
Prohibitions on retaliations
Concerted activity protections
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
26. Case Study
Houston’s
Pietryllo v. Hillstone Restaurant Group, d/b/a
Houston’s
Terminated because of Comments made in a
closed group on Myspace
Manager got the login information from another
employee
They were rewarded compensatory damages of
$2,500 and $903 and punitive damages of
$10,000 and $3,612 respectively
Appeal was denied
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
27. Where Do You Start?
“You overcome
uncertainty with
a plan and you
overcome fear
with guidelines.”
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
28. Summary
Educate:
Establish the Important to train or Enforce: You need
policy: make employees aware to embrace it and
Determine the policy of the implications. consistently use the
and what you want to policy – it shouldn’t sit
accomplish. on the shelf.
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303
29. Contact
Ira S Wolfe
Phone: 410-941-2345
Email:
iwolfe@super-solutions.com
Mobile: 717-333-8286
Blogs:
www.workforcetrends.com
www.geeksgeezersgooglization.com
www.socialmediaarchitectsofdelmarva.com(soon)
Copyright 2011. All Rights Reserved. Ira S Wolfe. 800-803-4303