The document describes an Xbox marketing campaign in Greece called "Play out of the box" that featured escape rooms themed around popular Xbox games like Alan Wake, Gears of War, and Halo. The escape rooms challenged participants to complete puzzles and tasks within the games' worlds to achieve objectives. Journalists, gamers, and social media were used to promote the 3-week campaign held before Christmas, which aimed to increase awareness of Xbox One and engage casual gamers through an immersive, team-building experience.

3. GAMERS
Male
Female
OTHER ACTIVITIES Series
Movies
Music
Live Stream
35 years
average
70% consoles
Πηγή: gr.ign.com

4. • Awareness of Xbox One and
superiority
• Engagement with casual target
group
• Maintenance of Xbox 360
momentum

5. • Youtubers
 GRamers
 InFeRnoBraVeHeart
 Σχέδιο Β
• Journalists
 Unboxholics
 IGN (gr)
 Game world
 Cowboytv
 Enternity

6. • Social media
• Owned media
• Website

7. Xbox One promotes the realistic
dimensions of playing an online
game while using multiple
platforms.
Event: “Play out of the box”
escape rooms

8. Popular
Challenging
Fun
Trigger
curiosity
Real-time
Task-
sequence
Safe
Teamwork

9. • Participation
1. online quiz on new site section
2. high score – time
3. x players
4. golden, silver, bronze ticket
• Sponsored ads on Fb
• Xbox Live
• Youtubers
• Journalists

10. • Campaign name : ‘’ Play out of
the box’’
• 3 weeks, Before Christmas
• Rented rooms
• 4 game-themed Escape Rooms
• Reception Area3 X-Box One
consoles(Game-Movies-Internet)
• Banners
• Cosplayers

11. • Alan Wake ( psychological survival
horror video game)
Purpose: defeat the Dark Presence
Quests:
1st room :find torches and batteries
before lights turned off
2nd room: video- clue, combined
pieces of paper light the dark door

12. • Gears of War ( conflict between
humanity and subterranean
reptilian hominids)
Purpose: antidote , dominance
Quests: covers , numbers 
chemicals
2 teams, simultaneously – Time

13. • Halo ( A military science fiction
first-person shooter video
game)
Purpose: Help Master Chief-John
117
Quests: Notes, photographs,
audio messages, puzzles  letters
on buttons-unlock the gun.

14. • Dance Central (Music Rhythm
Kinect Game)
Purpose: x steps
Quest: audio, Microsoft band &
DVD, Kinect dance, time find the
x

15. • Upload content of the event