This document provides an introduction to the game development industry. It discusses the key players in the industry such as hardware manufacturers, publishers, developers and gamers. It also outlines the business models and how money is generated. The document highlights how the industry has evolved from coin-operated arcade games to the current era of online and mobile games. Main Studios is introduced as a game and animation developer.

1. INTRODUCTION TO GAME DEVELOPMENT INDUSTRY

2. Who Am I? Marlin SUGAMA Co-Founder/ Producer Main Studios Game and Animation Developers

3. What is a game developer ? Software development + Entertainment Hardware Manufacturers Gamers Publishers Distributors Developer

5. Main Studios Productions

6. Main Studios Trailer

7. How do we make our money? Hardware Manufacturers Gamers Publishers Distributors Developer WORLD OF WARCRAFT® SUBSCRIBER BASE REACHES 11.5 MILLION WORLDWIDEWrath of the Lich King™ expansion fuels growth with record first-month sales of more than 4 million

8. How did it get so big?

9. Background Domination of Coin-Operated Arcade Games Console Era Installed Game Multiplayer Online Games Mobile Games Era of Videogames Industry

10. Business Hardware Manufacturers Publishers Market Developer

11. Hardware Manufacturers Arcade Console Handheld

12. Seven Generations of Consoles 1 2 3 4 5 6 7

13. Business Hardware Manufacturers Publishers Market Developer

14. Developers Cotage Studio Full Game Developers Outsourcing Contractor Original Licensed Conversion

15. Games Casual MMORPG Advergaming FPS Serious Puzzle Sport Side Scrolling Racing Action Mods Edugame Simulations

16. Business Hardware Manufacturers Publishers Market Developer

18. Physical creation of the game (pressing discs)

19. Packaging

21. Game Events

22. Publishers Started in 2002 by BolehNet with Nexia Online Grew in 2003 by Lyto with Ragnarok Online All publishers imported online games, mostly Korean Online Games All publishers located in Jakarta

23. Online Game Publishers

25. Now there are 19 studios registered unofficially under IGDA Indonesia

26. Wide variety of videogame developers

27. Full game development and third-party outsourcing

28. Developing from multiplayer online game, web based casual games, Xbox games, to niche arcade games

30. How to Start? Game developer related major Build skillbased on industry needs (local and international) Art Tech Biz Attitude Skill Knowledge COACHING COMPETITION

31. Game Developer Competitions Indonesia ICT Awards ITB Digital Media Festival geMasTIK (Pagelaran Mahasiswa Nasional Bidang TIK)

32. Business Hardware Manufacturers Publishers Market Developer

33. General Facts Computer and Video Game Industry Tops $22 Billion in 2008 Games revenue beats Music and DVD’s in 2008 …In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales. China's online game market reaped sales revenue of RMB 18.38 billion in 2008, representing an increment of 76.6% from a year earlier, according to a latest industry report. Analyst: U.S. Game Market To Reach $20 Billion In 2009by Eric Caoili Gameloft Revenues Up Following 2 Million iPhone Game Downloads

34. source: Entertainment Software Association, www.theesa.org

35. Console and Handheld Worldwide Revenue 2008 source: www.vgchartz.org

36. Goofy games gets most of the hype and make a lot of money source: Business Week, November 2nd, 2009. Pg 45

37. Videogame and Advertising 1 billion Expected market, in dollar for in-game advertising by 2010, according to Nielsen Media Research 1983 The year Anheuser-Busch, Inc. First included advertising in Bally Midway game Tapper. 30 billion The amount of hours American men between 18 to 34 years of age, a key demographic for marketers, spent last year playing computer games source: Entertainment Software Association, www.theesa.org

38. Videogames for Sports

39. Videogames for Seniors

41. Videogames for Music

42. Games for Medical Therapy source: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp

43. Games for Medical Therapy source: Nintendo Fun Center , http://www.nintendo.com/corp/starlight.jsp

44. Handheld

45. Mobile Phone as the New Videogame Hardware

50. Study Case: Zynga 2 years old already profitable with more than 100 million USD in revenues Google didnt started to make money until its third year, and still had less revenue

51. 10 Tips for Entering the Industry Exposure is important Relationships matter Start small, win big Investors are easy to find, talents are not Leave the advance to the BIG BOYS, dont start build engines unless you have the best technology MMO is not a starter project Find your focus Prove your capability, sell yourself more Game Developer is entertainment, entertainment business Every Game Developer starts from a Gamer

52. Where to expose yourself www.gamedevid.org www.gamedev.net