This document discusses the success of Tap the Frog 2, a mobile game sequel launched in February 2012 that achieved a perfect 5-star rating from over 25,000 players and reached the top 5 in 15 countries and number 1 across Europe. The developer discusses how they created the sequel's character and gameplay, implemented a ranking system, and built a strong community through engagement and ads, which led to the game being featured and helped make marketing the app more affordable.

1. Tap the Frog 2: Creating a Hit Though
Design, Community and Marketing
Anton Volnykh, Founder
Playmous, Inc

2. Tap the Frog Original
Launched as Flash game with millions of players
5+ million downloads on iOS
Consistent 4.5-star rating from 10,000 individual players

3. Tap the Frog 2
Launched February 2012 on iOS
Perfect 5-star rating from over 25,000 individual players
Top 5 game in 15 countries, no.1 across Europe

4. Creating the sequel

5. The character

6. The character

7. The gameplay

8. The gameplay

9. Ranking system

10. Critical acclaim
Pocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packed
full of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk

11. What’s next?

12. Building a community

13. How to benefit from a community?

14. How to benefit from a community?

15. How to benefit from a community?

16. How to benefit from a community?

17. In-house ads

18. The results

19. Featured status

20. Advertising your app is expensive

21. Thank you!
anton@playmous.com