3. OUR STRATEGY IS TO SHIFT FROM OLDER AGE
GROUP TO YOUNGER GROUP
TO TARGET THE INNOVATER AND EARLY
ADOPTERS SO THAT THE EARLY MAJORITY
AND LATE MAJORITY FOLLOWS.
To target young party people
1. Pool party
2. Birthday party
3. House Party
4. Bus Party
5. After Exam Party
4. FEEL YOUNG PARTY ANIMAL DYNAMIC FUN LOVING
0-15 YEARS 16-25 YEARS 26-40 YEARS Above 40 years
SEC A SEC B SEC C
5. VIDEOS AND IMAGES OF FRIENDS USING
MAX FRESH BEFORE MEETING.
PARTY ANIMALS
GIVE VARIOUS FLAVOURS.
7. LAUNCH OF A COLGATE MAX FRESH TEA
TOOTHPASTE.
HAVE A COMBINATION OF RED & BLUE
FALVOURS WHICH PROVIDES FRESHNESS AS
WELL AS WHITENESS.
8. ADVERTISE USING YOUTH.
ORGANIZE & SPONSOR EVENTS IN COLLEGES.
COUPLE EVENTS IN MALLS.
FREE HUG CAMPAINGS AT VARIOUS YOUTH
PLACES.
DENTAL COLLEGES.