Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bose digital marketing


Published on

  • I have always found it hard to meet the requirements of being a student. Ever since my years of high school, I really have no idea what professors are looking for to give good grades. After some google searching, I found this service ⇒ ⇐ who helped me write my research paper. The final result was amazing, and I highly recommend ⇒ ⇐ to anyone in the same mindset as me.
    Are you sure you want to  Yes  No
    Your message goes here

Bose digital marketing

  1. 1. BOSE Digital Marketing Campaign Andrew Brunette
  2. 2. Why Digital Marketing?
  3. 3. Niche Markets • User-focused • Each group has different needs
  4. 4. Goals • Sell products… but; change brand image • Increase positive associations with BOSE • Increase Webpage viewers • Increase video views • Increase mentions online • Create stimulating content • Create presence on social medias
  5. 5. Why Beats is killing BOSE
  6. 6. Uncle Drew • Pepsi Max campaign with Kyrie Irving • Viral video series • Over 60 million views • Fan-based twitter accounts • The video never focuses on Pepsi • Good user-focused marketing Bose YouTube Video Ideas: Sports, extreme sports(skateboarding, bmx, etc), live music, concert series
  7. 7. Social Media
  8. 8. Advertising • Pay-per-click: Google Adwords, Bing Ads, Yahoo search marketing, etc • Dozens of tailored campaigns per buyer persona “Bose – Experience Your Sunday Game day in Hi Def” “Bose – Sync your Sound from the Palm of your Hand” “Bose – Push Further with Bose Sport Headphones”
  9. 9. User Focused • Cannot reiterate this enough: User-focused • Requires extensive research: interviews, surveys, and so on • Each buyer persona will have a different set of needs to cater to
  10. 10. Measuring Tools • Monthly Budget: $100K+ -Research, Adwords, YouTube video production, marketing team • Key indicators of a working campaign: new visitors, subscriptions, video views, mentions online, reposts, retweets, followers, likes, returning visitors, time spent on website