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Game Thinking Workshop
The document discusses leveraging game thinking in a workshop led by Ricardo Leon to enhance user engagement for Hotrip, a travel company targeting millennials. It emphasizes the importance of fun in the booking process by incorporating elements like clear rules, interesting choices, and feedback mechanisms to motivate completion rates. Ultimately, it advocates for creating an immersive and whimsical experience that resonates with the behavior and preferences of the target audience.
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Game Thinking Workshop
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- 3. GAMES CAN EXTEND FARBEYOND ENTERTAINMENT
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- 5. TO ENCOURAGE ADESIRE BEHAVIOR
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- 13. HUMANS HAVE A NATURALDESIRE TO PLAY 2
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- 15. HUMANS HAVE A CAPACITYTO PRETEND 3
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- 17. A GAME HAS RULES THAT DICTATE HOW TO PLAY 4
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- 19. A GAME HASA GOAL THAT THE PLAYERS NEEDS TO ACHIEVE 5
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- 24. fun capture attention & motivateparticipation
- 25. HARD FUN PEOPLEFUN provides the opportunity to challenge, mastery, and feelings of accomplishments provides the excuse to hang around with friends fun capture attention & motivate participation EASY FUN SERIOUS FUN purposely play changes how players think, feel, behave, or make a difference in the real world inspires exploration and role play * Nicole Lazzaro, XeoDesign: 4Keys 2Fun
- 26. PLAYING IS MORE MEANINGULWHEN YOU HAVE INTERESTING CHOICES
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- 28. PLAYERS ARE ALWAYS FREETO QUIT AND COME BACK
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- 31. YOU are aconsultant to HOTRIP, an internet travel company OBJECTIVE HOTRIP wants to reach new markets AUDIENCE Millennial, 18-34 age group BEHAVIOR Increase completion rate in Booking Flow CHARACTERISTICS Social mindful, globally engaged, wired generation, peer-oriented, highest unemployment rate
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- 34. Incorporate ONE funfactor in the Booking Flow to engage our audience
- 35. People Fun HARD Fun providesthe excuse to hang around with friends ENTER TRIP CRITERIA SERIOUS Fun make a difference in the real world provides the opportunity to challenge, mastery, and feelings of accomplishments SELECT TRIP PROVIDE INFO PAY EASY Fun inspires exploration and role play
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- 37. Magic Circle* RealWorld A physical space for playing *Johan Huizinga
- 38. INSIDE THE MAGIC CIRCLE,REAL WORLD EVENTS HAVE A SPECIAL MEANINGS
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- 43. THE MAGIC CIRCLEIS A STORY OF DREAMS AND FANTASY
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- 46. PLAYING GAMES CAN BEAN IMMERSIVE EXPERIENCE
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- 49. Incorporate a whimsical conceptin the Booking Flow to make people wonder
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- 53. Get players intothe game as quickly and easily as possible ONBOARDING
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- 55. Provide training wheelsand increase difficulty through progression SCAFFOLDING
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- 57. Frequent encouragement and visualize performance FEEDBACK
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- 59. Stipulate positive feelingsby offering unexpected rewards to the user VARIABLE REWARDS
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- 61. Get to thepoint where player has conquer and achieve a real skill PATCHWAY TO MASTER
- 63. Identify the typeof feedback we can provide to our customer to encourage them to complete the Booking Flow
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- 67. RULES HAVE TOBE CLEAR TO THE PLAYERS
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- 71. PLAYERS AGREE TO THERULES, BUT THEY CAN REDEFINE THEM
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- 74. Write 3 simplerules to describe how to make a reservation in your “Whimsical Booking Flow”
- 75. ENTER TRIP CRITERIA SELECT TRIP 1. 2. 3. PROVIDE INFO PAY
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