Xbox one launch- Greece
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During the 8th semester of our studies, the final project was to propose and present to Microsoft Greece a launching plan for the Xbox One in the Greek market!
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During the 8th semester, as students at Communication, Media and Culture, department of Panteion University (Advertising and Public Relations), we found a way to introduce Microsoft 's new product, Xbox One, to the Greek market. Enjoy our brainchild!
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2) Knowing the target audience well by researching traits like age, interests, and preferred platforms.
3) Carefully deciding the end platforms by considering the game idea, audience, and available distribution methods.
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I really liked some of the ideas, for example: a game you need to run in real life in order to "charge" your character in the game. A game you "scan" your real pet and play with it in a virtual world, including a virtual dog fight with real dogs . A real cart driving game you play wearing Google glass. The glass allows you to see virtual power ups or virtual avatars to enhance your driving experience (did someone say zombies)
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Podcast, The New Marketing Currency - Ozeal Debastos
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Xbox one launch- Greece
- 2. Target Group Broaden our audience Extrovert people (love social games) Families ( Xbox One as an entertainment system) Women ( Kinect ) Main target groups Core gamers (Play around 20 hours/week – Buy 4 games/6 months) Casual gamers (Half the time of a core gamer – Buy 1 game/6 months) People already loyal to the X Box brand
- 3. Objectives • Create hype about the launch • Unique features • Create a buzz that will rule out competitors • Engage with the community • Interaction in an active and fun way BUT! • No disruption of the 360 momentum • Remain loyal to our fans/ encourage our community • Reassure them about new features and titles
- 4. Gamers always believe that an epic win is possible and that it's always worth trying, and trying now. Gamers don't sit around. Jane McGonigal Consumer Insight If you make it a game, gamers will play it no matter what your motivation is in making it. Jane McGonigal Gaming has been a great way to get to know people. That's part of what I love about games, that they are social. Rich Sommer
- 5. Strategy • Globally focused BUT localized messaging • Put the product into people’s hands • All in one entertainment system • Maintain the 360 momentum
- 6. Strategy The concept of the “invitation”, but with a twist- accept the challenge to play with some special guests! Xbox on the road! 360 + 1 coexist maintain the Xbox 360 momentum Collaboration with Public
- 8. Guests
- 9. Execution Before the launch- Phase 1 Public “invitations” with every purchase Facebook “invitations” posts & app ,Photos with the 5 guests turning their back, playing Xbox , slogan :“Δέχεσαι την πρό(σ)κλήση;” Countdown until the launch- guests announcement 3 days before Guests invite public through their own social media ( when announced) invitations & Xbox ONE to special guests, online media & gaming forums. (hands on)
- 10. Facebook App
- 11. The launch- Phase 2 Xbox One goes on the road for 2 days! Syntagma square gaming station where people accept the invitation/challenge and play with the special guests. Kinect – expand the audience Cosplay of popular games ( e.g. Halo ) Real time photos to Facebook, 5 winners
- 12. After the launch- phase 3 • The guests share their experience through their social media pages • Bloggers/ Youtubers/ Online media write about Xbox One and the event as well • The 5 top contestants will be announced in social media and get an Xbox One • Campaign video creation(social media)
- 13. Communication channels Social Media Facebook Page: 1. Invitation content 2. countdown posts 3. mystery guests posts 4. Invitation app 5. Launch photos + Winners announcement + Public’s social media pages* + special guests’ social media pages**
- 14. Invitations send to Greek Xbox communities. Invitations + Xbox ONE send to gaming forums and technology blogs (Cowboy TV, gameover, techblog)+ lifestyle online media (Oneman, ladylike fitness/kinect)
- 15. YouTube Give them an Xbox ONE to try it and urge them to invite/challenge their fans to the Xbox ONE launch!
- 16. Target group Xbox official Facebook page/ site Special guests Public stores & public’s social media YouTubers Gaming forums & blogs Online lifestyle media
- 17. Reason to believe experience emotional connection special guests awareness, reach, expand audience “360 seconds to become number One” Bloggers/ gamers opinion leaders Xbox One +Xbox 360 invitations personalized approach
- 18. Thank you!