Writing the Conclusion
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The conclusion serves two main purposes: 1) to signal to the audience that the speech is ending and 2) to reinforce the central idea of the speech. Some ways to signal the ending include using phrases like "in conclusion" and changing the tone, pacing, and rhythm of the speech. The central idea can be reinforced by summarizing the main points, using a relevant quotation, or making a dramatic concluding statement that may refer back to the introduction. When preparing the conclusion, speakers should consider possible concluding materials while researching, aim to end strongly with emotional appeal or drama, and keep the conclusion brief at around 10% of the total speech length.
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This document discusses how culture influences consumer behavior through animation. It explains that local animation can portray Malaysian characteristics and identities to motivate society and achieve national aspirations. Specifically, it provides examples of how Malaysian animations like Upin and Ipin use the Malaysian language and feature multiracial characters reflecting Malaysian religions and social norms, leaving viewers with a sense of national pride and portrayal of its harmonious multicultural society.
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The hook
This power point was taken from
http://jc-schools.net/writeaway/ and was created by Connie Campbell
Chapter 7: Books
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The document discusses psychologist Robert Plutchik's influential theory of emotions, which identifies eight primary emotions: anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. Plutchik was a professor who developed one of the most important classification systems for general human emotional responses. His theory posits that these eight emotions are the basic categories of feelings that then combine to form more complex emotional experiences.
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UTV Motion Pictures is a leading Indian film studio owned by The Walt Disney Company. It pioneered the studio model in India and backed novel story ideas without big stars. The total Indian film market is estimated at Rs. 13,000 crores and is growing at 11.5% annually, with UTV holding around 5% market share. UTV faces competition from other major Indian studios. Key success factors include understanding the target audience, smart budgeting, and effective promotion. The document provides an overview of the Indian film industry and UTV's position within it.
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COM 110: Chapter 12
This document provides a summary of the history and methods of audience measurement for television and radio. It discusses how early methods involved asking listeners/viewers directly what they were watching/listening to, while modern methods involve sampling households with devices like Nielsen people meters and diaries from companies like Arbitron. Key events included the development of coincidental telephone surveys in the 1940s, introduction of audimeters in the 1950s, and adoption of electronic people meters and diaries. The ratings process, books, and concepts like ratings, shares, and cume are explained. Challenges and additional research methods are also outlined.
COM 110: Chapter 10
The document provides an overview of rules and regulations for broadcasting in the United States. It discusses the history of broadcasting legislation from the 1910 Wireless Ship Act to modern laws. Key rationales for broadcast regulation are the scarcity of frequencies and broadcasting's pervasive presence. The roles of the FCC, Congress, courts, and other entities in establishing and enforcing broadcasting policy are described. The FCC regulates licensing, content, ownership and more. Advertising and content standards aim to prevent obscenity, deception, and protect privacy and children.
COM 110: Chapter 9
This document provides an overview of the history and development of television programming and news in the United States. It discusses how TV news grew out of covering major events like the Kennedy assassination and Vietnam War and how new technologies like satellites and portable cameras changed news gathering. It also outlines the rise of cable news channels and 24/7 news coverage. Additionally, it examines the television industry, including the roles of networks, affiliates, and syndication in distributing entertainment programming.
COM 110: Chapter 8
This document discusses various aspects of radio programming including:
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2. Regulations in other countries, like Canada, that require a certain percentage of content be from domestic/local artists and musicians.
3. The different types of radio programming like local content, syndicated content, music, and talk formats.
4. How radio stations develop their formats and target audiences through audience analysis and testing different content.
COM 110 Chapter 7
Stations and networks in broadcasting sell advertising time to generate revenue. Broadcast TV relies on advertising to pay for programming costs, while cable TV also collects subscription fees. Advertisers choose media based on audience reach and demographics. Ratings indicate audience size, while metrics like GRPs and CPMs help advertisers evaluate the effectiveness and cost efficiency of placements. Television stations rely more on network and syndicated programming than radio, acquiring content and selling spots within and between programs. Public broadcasters rely more on underwriting support instead of direct advertising.
COM 101: Chapter 4: The Internet & Social Media
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This document discusses the importance of being audience-centered when preparing and delivering a speech. It emphasizes that speakers should keep the audience's needs and perspectives in mind at every stage. Effective speakers bond with audiences by emphasizing shared values and understanding their backgrounds. The psychology of audiences is such that listeners filter messages through their own experiences and are most engaged by content relevant to their own lives. Speakers are advised to analyze their audiences demographically and situationally to best adapt their message. On-the-fly adjustments may also be needed during a speech. The overall goal is to make the content and delivery as clear, appropriate and convincing as possible for that particular audience.
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This document provides guidance on selecting a topic for a classroom speech. It suggests choosing a topic you already know well about or want to learn more about. Topics known well about usually make for better speeches. The document also describes brainstorming techniques like making lists of interests and experiences or searching references. It stresses determining a general purpose like to inform or persuade, and a specific purpose statement that is clear and focused. A central idea should then be formulated as a concise one sentence summary of the major speech points.
COM 110 | Chapter 2: History of Cable, Home Video, ad the Internet
Ed Parsons invented cable television in 1949 by running a cable from a TV tower to his home in Astoria, Oregon to receive better reception. Others began doing the same, forming the origins of CATV. Throughout the 1950s-1970s, the FCC regulated cable growth to protect broadcast TV, limiting cable to smaller markets. In the 1980s, deregulation allowed cable to expand and compete with satellite providers like DirecTV. Home video emerged with the VCR in 1975 and later DVDs provided alternate content sources. The Internet began as a military network but opened to academics and commercial use, with the World Wide Web popularizing online access in the 1990s. Cable, satellite, internet and streaming now offer consumers numerous entertainment
COM 110: Chapter 1 -- History of Broadcast Media
The document provides a history of broadcast media from the late 19th century to present day. It discusses the key inventors and innovations in radio and television technology. Some of the major developments include Marconi sending the first radio signal across the Atlantic in 1901, Fessenden transmitting voice over radio waves in 1906, the establishment of the first radio networks in the 1920s, and the growth of cable and satellite television competing with broadcast TV in later decades. Regulations and acts like the Radio Act of 1927 and Telecommunications Act of 1996 shaped the industry as new technologies emerged.
COM 101 | Chapter 3: Historical and Cultural Context
This chapter provides a timeline and overview of major developments in communication technologies from early writing systems to modern social media. It discusses 7 milestones: printing, telegraph/telephone, photography/film, radio/TV, digital media, mobile media, and social media. Each new technology conquered space and time, facilitating the spread of ideas and information to more people. They created cultural icons, changed how people spend leisure time, and increased opportunities for self-expression and mass communication. The greatest impacts are often unintended new applications rather than direct replacements of old technologies.
COM 101 | Chapter 2: Perspectives on Mass Communication
This document provides an overview of two approaches to analyzing mass communication: the functional approach and the critical/cultural approach. The functional approach examines how audiences use media to fulfill needs and what benefits they receive. The critical/cultural approach examines underlying power relationships in media and how audiences interpret and make meanings from media content. Key concepts of the critical approach include ideology, culture, hegemony, and how media representations maintain dominant social values.
COM 101 | Chapter 1: Communication Mass and Other Forms (Update SP 14)
This document discusses the communication process and different types of communication. It defines the basic components of communication as a source, encoding, message, channel, decoding, receiver, feedback, and potential noise. It then distinguishes between interpersonal communication, machine-assisted interpersonal communication, and mass communication. Finally, it discusses important trends in communication including convergence across media platforms, an increased focus on user-generated content, growth of mobile media, and the rise of social networking.
Ch 15 advertising notes
1. The chapter discusses the history and key concepts of advertising, including its functions to help sell products, educate consumers, and display opportunities in a free market society.
2. There are various types of advertising targeting different audiences like consumers, businesses, and geographically. Full-service agencies handle the entire advertising process for clients while media help reach audiences across dimensions of reach, frequency, selectivity, and efficiency.
3. Research and evaluating campaigns is important. New forms of advertising are emerging with digital media and viral videos that can spread messages widely at low cost through sharing online.
Ch14 pr0
Public relations involves analyzing trends, counseling organizations, and implementing strategic communication plans to serve both organizational and public interests. PR includes working with various publics like employees, shareholders, communities, and the press. Effective PR campaigns involve information gathering, planning, direct and indirect communications through gatekeepers, and evaluation. Press releases are an important PR tool and should follow AP style guidelines with a strong lead and contact information to control the organization's message and impression with media.
101 ch12
Cable television began in the 1950s to provide signals to areas with poor reception. Over time, more stations were added for variety. Satellite delivery of programs became widespread in the 1970s. Both cable and satellite services now use digital transmission, allowing features like HD, DVR and video on demand. They generate revenue through subscription fees and advertising. Internet television also grew through streaming video and sites like YouTube, though traditional TV viewing is still dominant.
101 ch11
This document provides a history of broadcast television from its origins to modern developments. It discusses early pioneers in TV technology in the 1920s-1930s and the first public demonstrations. TV growth slowed during World War 2 but expanded rapidly in the postwar years. By the 1950s, networks and popular shows defined the industry. Regulations and technological changes affected broadcasting throughout its development. New distribution methods now supplement traditional broadcast models.
Chapter 9
This document discusses the history and development of television programming and news in the United States. It covers the rise of television news following major events in the 1960s like the Kennedy assassination. It also discusses the growth of cable news channels and 24/7 news coverage. The document then covers the process of developing and distributing television programming through networks, syndication, and local stations.
Chapter 8
The document discusses various aspects of radio programming, including:
1) It describes the different types of programming radio stations use such as local programming, prerecorded/syndicated programming, and different music and talk formats.
2) It discusses factors that go into creating a radio format successfully such as identifying the target audience, analyzing the competition, and using tools like format wheels and programming software.
3) It provides an overview of how radio stations schedule their dayparts and the different elements that make up their programming throughout the day including commercials, promotions, and music or talk segments.
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DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und ĂĽberflĂĽssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Choosing The Best AWS Service For Your Website + API.pptx
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
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Writing the Conclusion
- 2. The conclusion • Your closing remarks are your last chance to drive home your ideas! The conclusion has two major functions: 1.To let the audience know you are ending the speech 2.To reinforce the audience's understanding of, or commitment to, the central idea
- 3. Signal to end the speech •Sometimes a speaker ends so abruptly it takes you by surprise; a sudden ending will leave the audience puzzled and unfulfilled •Vocal cues: "in conclusion," "my purpose has been,""let me end by saying."
- 4. Signal to end the speech • Manner of deliver y: by use of the voice it's tone, pacing, intonation, and rhythm - a speaker can build the momentum of a speech so there is no doubt when it's over • Dissolve ending: a conclusion that generates emotional appeal by fading pet by step to a dramatic final statement
- 5. Reinforce the central idea • Summarize your speech: restate the main points • End with a quotation: when you find a brief quotation that perfectly captures your central idea, keep it in mind for a possible conclusion
- 6. Reinforce the central idea • Make a dramatic statement: utilize pausing and inflection for maximum impact • Refer to the introduction: gives your speech psychological unity by referring to ideas from the introduction in the conclusion
- 7. Tips for preparing the conclusion • As with the introduction, keep an eye out for possible concluding materials as you research and develop the speech. • Conclude with a bang, not a whimper. Be creative, use emotional appeal and drama. Work a few different endings, and choose the one with the most impact. • Don't be long winded. Your conclusion should be about 10% of your total speech. • Don't leave anything in your conclusion to chance. Work it out in detail, and practice delivering it.