The conclusion serves two main purposes: 1) to signal to the audience that the speech is ending and 2) to reinforce the central idea of the speech. Effective conclusions use vocal cues like "in conclusion" to indicate the ending and build momentum so the ending is clear. The conclusion should summarize the main points, end with an impactful statement, and refer back to the introduction to give the speech unity. Speakers should prepare different potential conclusions and choose the one with the most impact.

1. The conclusion
SPE 108

2. The conclusion
• Your closing remarks are your last chance to
drive home your ideas!
• The conclusion has two major functions:
1.To let the audience know you are ending the
speech
2.To reinforce the audience's understanding of,
or commitment to, the central idea

3. Signal to end the
speech
•Sometimes a speaker ends
so abruptly it takes you by
surprise; a sudden ending will
leave the audience puzzled
and unfulfilled
•Vocal cues: "in conclusion,"
"my purpose has been,""let
me end by saying."

4. Signal to end the
speech
• Manner of deliver y: by use of the voice -
it's tone, pacing, intonation, and rhythm - a
speaker can build the momentum of a speech
so there is no doubt when it's over
• Dissolve ending: a conclusion that
generates emotional appeal by fading pet by
step to a dramatic final statement

5. Reinforce the central
idea
• Summarize your
speech: restate the
main points
• End with a
quotation: when you
find a brief quotation
that perfectly captures
your central idea, keep
it in mind for a possible
conclusion

6. Reinforce the central
idea
• Make a dramatic statement: utilize
pausing and inflection for maximum impact
• Refer to the introduction: gives your
speech psychological unity by referring to
ideas from the introduction in the conclusion

7. Tips for preparing the
conclusion
• As with the introduction, keep an eye out for possible
concluding materials as you research and develop the
speech.
• Conclude with a bang, not a whimper. Be creative, use
emotional appeal and drama. Work a few different endings,
and choose the one with the most impact.
• Don't be long winded. Your conclusion should be about
10% of your total speech.
• Don't leave anything in your conclusion to chance. Work it
out in detail, and practice delivering it.