This is a slide on Teaching Writing using Product Approach. Product approach is considered as a conventional way of teaching writing.

1. WRITING STAGES IN
PRODUCT APPROACH
WRITING IN AN ESL CONTEXT

2. PRODUCT APPROACH
• THIS IS A TRADITIONAL APPROACH, IN WHICH STUDENTS ARE ENCOURAGED TO
MIMIC A MODEL TEXT, WHICH IS USUALLY PRESENTED AND ANALYSED AT AN EARLY
STAGE.
• PRODUCT APPROACH IS A TEACHING WRITING APPROACH WHERE THE PROGRESS IS
FOCUSED SOLELY ON THE WRITING PRODUCT.
• IN PRODUCT APPROACH, THE FOCUS IS OBTAINING A SAMPLE OF THE TARGET
PRODUCT WHERE THE PROCESS OF THE MAKING IS NEGLECTED AND DID NOT TOOK
ACCOUNT IN.
• ALSO IN PRODUCT APPROACH USUALLY IT USE THE BOTTOM UP VIEW WHERE THE
WRITING DEVELOPMENT AND LINGUISTIC ITEMS ARE SEEN AS A BUILDING BLOCK.

3. STAGES IN PRODUCT APPROACH
• STAGE 1
• MODEL TEXTS ARE READ, AND THEN FEATURES OF THE GENRE ARE HIGHLIGHTED. FOR EXAMPLE, IF STUDYING A
FORMAL LETTER, STUDENTS' ATTENTION MAY BE DRAWN TO THE IMPORTANCE OF PARAGRAPHING AND THE
LANGUAGE USED TO MAKE FORMAL REQUESTS. IF STUDYING A STORY, THE FOCUS MAY BE ON THE TECHNIQUES
USED TO MAKE THE STORY INTERESTING, AND STUDENTS FOCUS ON WHERE AND HOW THE WRITER EMPLOYS
THESE TECHNIQUES.
• STAGE 2
• THIS CONSISTS OF CONTROLLED PRACTICE OF THE HIGHLIGHTED FEATURES, USUALLY IN ISOLATION. SO IF
STUDENTS ARE STUDYING A FORMAL LETTER, THEY MAY BE ASKED TO PRACTISE THE LANGUAGE USED TO MAKE
FORMAL REQUESTS, PRACTISING THE 'I WOULD BE GRATEFUL IF YOU WOULD…' STRUCTURE.

4. CONTINUED...
• STAGE 3
• ORGANISATION OF IDEAS. THIS STAGE IS VERY IMPORTANT. THOSE WHO FAVOUR THIS
APPROACH BELIEVE THAT THE ORGANISATION OF IDEAS IS MORE IMPORTANT THAN THE IDEAS
THEMSELVES AND AS IMPORTANT AS THE CONTROL OF LANGUAGE.
• STAGE 4
• THE END RESULT OF THE LEARNING PROCESS. STUDENTS CHOOSE FROM A CHOICE OF
COMPARABLE WRITING TASKS. INDIVIDUALLY, THEY USE THE SKILLS, STRUCTURES AND
VOCABULARY THEY HAVE BEEN TAUGHT TO PRODUCE THE PRODUCT; TO SHOW WHAT THEY
CAN DO AS FLUENT AND COMPETENT USERS OF THE LANGUAGE.

5. THANK YOU! 