This document outlines the stages of the product approach to writing instruction: 1) Familiarization - Students read model texts and analyze features of the genre. 2) Controlled writing - Students practice highlighted genre features in isolation. 3) Guided writing - Students organize their own ideas with a focus on structure. 4) Free writing - Students independently apply their skills to comparable writing tasks. The product approach encourages students to imitate writing models in order to master genres.