BUSINESS RESEARCH METHODS

2. A
Presentation on
FIELD RESEARCH

3. OVERVIEW
 MEANING OF FIELD RESEARCH
 FIELD NOTES
 KINDS OF FIELD NOTES
 HOW TO CONDUCT FIELD RESEARCH

4. what is FIELD WORK STRUCTURE??

5. Field research is a collection of information outside a
laboratory, library or workplace setting. Any study conducted
in person, in a natural setting outside of a laboratory, possibly
through interviews.

6. FIELD NOTES
Field notes are a key part of the ethnographic record. The
process of field notes begin as the researcher participates in
local scenes and experiences in order to make observations
that will later be written up.

7. KINDS OF FIELD NOTES
• JOB NOTES
• FIELD NOTES PROPER
• METHODOLOGICAL NOTES
• JOURNALS AND DIARIES

8. • JOB NOTES – Key words or phrases are written down in the field.
• FIELD NOTES PROPER – A description of the physical context and the
people involved, including their behavior and nonverbal communication.
• METHODOLOGICAL NOTES – New ideas that the researcher has on
how to carry out the research project.
• JOURNALS AND DIARIES- These notes record the ethnographer’s
personal reactions, frustrations, and assessments of life and work in the
field.

9. HOW TO CONDUCT
FIELD RESEARCH

10. • ASSEMBLING A TEAM OF KEY STAKEHOLDERS
• CONDUCTING A TYPICAL SITE VISIT
• ANALYZING THE DATA AND COMMUNICATING THE
RESULTS
• PRESENTING THE RESULTS FOR MAXIMUM IMPACT

11. ASSEMBLING A TEAM OF KEY
STAKEHOLDERS
This step is to put together a team of key stakeholders – that
is the people in your company who are going to care about the
research and buy-in to utilizing the results.

12. CONDUCTING A TYPICAL SITE VISIT
The objective is for field researchers to efficiently observe and
interview users to gather the most pertinent data.

13. ANALYZING THE DATA AND
COMMUNICATING THE RESULTS
Researchers should document visits as the key go along and
provide incremental reports to keep stakeholders apprised of
the study’s progress. Researchers look for answers to key
questions about a product or service.

14. PRESENTING THE RESULTS FOR
MAXIMUM PROJECT
The final stage is for researchers to report study results and
make recommendations relative to the client business goals
and strategies.