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Analysisof Lorde’sPure Heroine promotionposter
In thispromotional poster,thereisalongshot of Lorde (unlikeher
albumas there isno image of heron her albumcover) thisallowsthe
audience tosee whoshe isand howshe looksina photoshootsetting,
exclusivetothisposter,whichisamarketing technique.Herhairis
downand flowinginthisimage,conformingtothe stereotype of
female popmusicbeinggirlyandfeminine.Howeverthisstereotype is
thenoverpoweredbythe heavyuse of blackinher costume,possibly
depictinghowshe isanindividual inthe musicindustryandwantsto
be seenas different,andrebellious(whichshe is).Herfacial
expressionisseriousandquite edgywithhow she islookingdirectly
intothe lensof the camera,givingapiercingimage.Herdarklipstick
againreflectsthe ideaof herbeingdifferentandeveneccentric.The
necklace isan oldfashionedstyle necklace,possiblyslightlyvintage
juxtaposinghermusicwhichismostlyelectronicallymade and
modern.
The white backgroundwithlittle ideaof locationgivesthe posterafeel of mystery,matchingtoher
albumcoverwhichisplainblackexcepthername and the albumtitle itself.The posterisclearly
highlightingthe factof where the tourwill be,asit isin a boldredtextcontrastingwiththe black
boldtextwhichsurroundsthe image andthe subject,Lorde.Hername isprintedinlarge black
lettersalongthe primaryoptical areaand the eventsare listedinthe terminal area,givingeither
importance of differentkinds.The black‘camera’linesonthe poster,almostmake the posterseem
as if the whole shothasn’tgone througheditingandaddingatextoverlay,whichisunusual fora
poster,alludingtoLorde’sindividuality.
Finallyintermsof technical codes,the camerause isthat of a longshotas we can onlysee herupper
torso,but can alsosee herfacial expressions,givingthe posteramore personal feel tothe blank
album.

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Write up analysis of lorde (1)

  • 1. Analysisof Lorde’sPure Heroine promotionposter In thispromotional poster,thereisalongshot of Lorde (unlikeher albumas there isno image of heron her albumcover) thisallowsthe audience tosee whoshe isand howshe looksina photoshootsetting, exclusivetothisposter,whichisamarketing technique.Herhairis downand flowinginthisimage,conformingtothe stereotype of female popmusicbeinggirlyandfeminine.Howeverthisstereotype is thenoverpoweredbythe heavyuse of blackinher costume,possibly depictinghowshe isanindividual inthe musicindustryandwantsto be seenas different,andrebellious(whichshe is).Herfacial expressionisseriousandquite edgywithhow she islookingdirectly intothe lensof the camera,givingapiercingimage.Herdarklipstick againreflectsthe ideaof herbeingdifferentandeveneccentric.The necklace isan oldfashionedstyle necklace,possiblyslightlyvintage juxtaposinghermusicwhichismostlyelectronicallymade and modern. The white backgroundwithlittle ideaof locationgivesthe posterafeel of mystery,matchingtoher albumcoverwhichisplainblackexcepthername and the albumtitle itself.The posterisclearly highlightingthe factof where the tourwill be,asit isin a boldredtextcontrastingwiththe black boldtextwhichsurroundsthe image andthe subject,Lorde.Hername isprintedinlarge black lettersalongthe primaryoptical areaand the eventsare listedinthe terminal area,givingeither importance of differentkinds.The black‘camera’linesonthe poster,almostmake the posterseem as if the whole shothasn’tgone througheditingandaddingatextoverlay,whichisunusual fora poster,alludingtoLorde’sindividuality. Finallyintermsof technical codes,the camerause isthat of a longshotas we can onlysee herupper torso,but can alsosee herfacial expressions,givingthe posteramore personal feel tothe blank album.