The album cover for The Killers' 2008 album "Day & Age" was designed by artist Paul Normansell. He was inspired by mosaic art and used small circles in various colors to depict a desert landscape. The cover symbolizes themes on the album like the continuous nature of time. It also connects to the band's identity from Nevada by featuring a desert. The color palette of reds and purples evokes a sunset. Overall, the cover abstractly captures the essence of the album's themes and music through Normansell's mosaic style.
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1. By Connor Southwell
Print Production Case Study (1)
Albumcoversare a great way to symbolicallyrepresentthe themeswithinanartist’salbum,
but the secretbehindagoodcover isoftensimplicityandthe powerof the image onthe
front.In indie rock,albumscoversare conventionallyabstractandalternate asoppose to
the imagesof the artist so oftenseenoncoversthatidentifywiththe popgenre.Forthis
analysis,Ishall be analysing‘The Killers’albumcoverfortheiralbum‘Day& Age’.
‘Day & Age’isan albumwhichthe Killersreleasedin2008. The Killersare anAmericanrock
bandwho formedin Las Vegasrenownedacrossthe globe forsongslike ‘MrBrightside’and
‘Human’.Theyhave beenactive since 2001 andconsistfourmemberswhoare integral
membersinthe band.The band are ledby BrandonFlowersandhave beennominatedfor
sevenGrammyAwards,sevenBRITAwards,andtwenty-fourNMEAwards.Theyare a
formidable force inthe musicindustryandthe periodduringthisalbumhasbeenlabelledas
their‘hiatus’. The bandholdthe recordfor the onlyinternationalbandactto have a five-
albumstreakof numberone albumsinthe UnitedKingdom.Since theirformation,theyhave
releasedfivealbumsandembarkedonfive worldtours.Whenspeakingaboutthisalbumin
2008, Flowers wasquotedassayingitwasthe bands‘mostplayful record’andbyMay 2015,
the albumhad soldover3 millioncopiesworldwide whichgraphicallyunderlinesthe
popularityof the bandon a global scale.The albumwasnominatedforbeingthe ‘Best
International Album’atthe 2009 Brit Awardsalongside nominationsfor‘BestAlbum’ and
‘BestAlbumArtwork’atthe ShockwavesNMEawards. It was namedas the bestalbumcover
of 2008 byRollingStone.
The Killershademergedasa universallyrecognisedbandfollowingthe
successof the aforementionedsingles,yetwithall worldwide toursand
albums,theyhave beenkeento reinforce thisideaof ‘indie’andbeing
established asanindie groupissomethingrelativelyunheardof.
In regardsto thisalbumcover,itwas designedbyPaul Normansell,an
artistwho isinspiredbythe genre of mosaicbasedart and thisis
somethinghe haschannelledthroughthe majorityof hispieces.
Normansell wascommissionedthispiece followingapiece of hisartwork
was seenbyFlowersinamagazine,he wassubsequentlyaskedtoget to
workon the albumcover.Thisthenledto a month of negotiations
surroundingwhatthe covershouldcontaininregardsto bothimage and
colour,before the bandeventuallysettleduponanoldimage of an olddesertthat
conformedtotheiridentityastheywere fromNevada,where thisdesertissituated.After
thisimage wasselectedbythe band,Normansellwasmeticulousonthe colourpallethe
wantedtouse tobring thisalbumcoverto life andwaskeenonthe use of pastels andused
these tocreate the image whichwasdisplayedgloballyasthe coverof thisalbum.The
original picture hasbeenadaptedslightlytoincludetreesandbushesinhope of makingit
seemmore like Nevada.Asdisplayedbythe image,Normansellworkspredominatelyusing
smallercircleswhichhelpmake the mosaicfeel of the image come tolife.These circles
representhowdaysare continuousandneverending(one ends,the nextone begins).
Thisimage was usedandby usingthe circularand mosaicinspired
technique,itallowsthe artisttocapture the range incolour andcreate a
piece of art whichwasabstract and obscure.Inregards to the mise-en-
scene, there isa certainasceticismorstoicnesstodesertandthe
2. By Connor Southwell
vegetationsymboliseslife,thusmarryingwiththe title of the album.Thisasceticismgives
the impressionof ahigherbeingandpresentsanumberof linkstothat of religious
experience,wherebythe personwhoisexperiencingthe situation.Asceticismiscentredall
on sensual pleasuresandisa lifestylewherebysensual pleasurescharacterise it.
Furthermore,the isolationandlonelinessthata desertpresentsisrepresentative of the
distance the bandisfrom the mainstream culture,despite beingfirmlylodgedwithinitand
thiscouldbe an attemptto connectwiththeirconstructedaudience whostillbelieve they
are inindependentband.
The cinematographyandhasa slightlow angle withthe sunbeingcentredshotinthe
backgroundwhilstthe bushesshineinabrighter,more syntheticlightinthe foregroundof
the shot.By capturingthe essence of the individual coloursmakesitawell layeredand
multifacetedpiece of artcontainingseveral piecesof symbolism.Italsoplacesa greater
emphasisuponthe suninthe centre of shotand thisportraysa sense of hope and life which
again,correlates withthe theme andtitle of the album. Furthermore,itdivertsfromthe
rule of thirdsand againreinforcesthisideaof rebellingagainsthegemonyinorderto
establishthemselvesasan‘independent’bandtoconformto theirgenre of identification.
For theiraudience,the sunissignificantasitprovideswarmthandthe capabilityof life on
the planetandthe bandistrying
to replicate the feelingwhich
the band’smusicprovidesthe
audience andthisescapismis
reflectedthroughthe
composition,andthe slightlow
angle lookinguptoit presentsa
presence of a higherbeing.In
regardsto colourpallet,
Normansell optsforaRedPurple
colourpalette asvisible below.
Thispalette bestsymbolisesthe
colourof a sunsetinan abstract
way,and the mannerinwhich
Normansell hasblendedthe
colouramplifiesthissense of
sunsetwhichisn’tasvisible in
the original picture andthe
decisiontomake the coloursmore vibrantand noticeable conformstothe style of mosaic
and the colourretentionandvisibilityisconventionaltothisgenre andNormansell has
adoptedthathere. The layeringandgradual change of colourfrom the top of the cover to
the bottomdisplaysthistransitionbetweennightandday,andthe progressionof it.
The typeface selectedisintegratedinside the artworkandwascreatedwithpastelsina light
shade of violent.Byintegratingthe typeface withinthe artworkwillhelpwiththe brand
identity.The typeface isinthe style of sansserif andcontraststo the colour inthe
background,which allowsittostandout whilstcomplyingwiththe colourpalette selected
by the artist.It conformsto the genre and is fairlysimplisticinregardstothe style andgenre
of it.Thissimplicitymakesitcompliable tothe genre andthe placementof the fontbelow
the sun symbolisesthe bandsrise tothe topof the industry.
For my musicvideo,Icouldadoptthe style of beinginspiredbyagenre of art or particular
visual style andincorporate thisintomyprintproductionsasitwouldcreate a style whereby
3. By Connor Southwell
the conventionsare readymade.Furthermore,amosaicstyle couldinjectcolourintomy
printproductionsandcoloursymbolismcouldbe adoptedtoconceive certainideas. Itwould
alsocreate a certainstyle formyartist andhis fansto identitywithhim.Overall,thiscase
studyprovidesnumerousaspectswithIcouldincorporate intomymusicvideo,includingthe
use of a colourpalette andhowcolourcan affectthe overall outcome of the productionof
an albumcolourand howsignificantthisis.
