The document provides an analysis of the media product created by the author, a music video. It discusses how the music video was influenced by other artists' music videos like Rihanna's "We Found Love" and Lady Gaga's "The Exorcist." It examines the social representations in the music video, particularly the portrayal of women, and how it challenges stereotypes. The intended audience is identified as hardcore pop fans rather than just teenagers. Methods for attracting this target audience through provocative imagery and deeper symbolic meanings are outlined. An analysis of how the album cover challenges conventions while maintaining standard formats is also provided.
The document provides an analysis of the media student's music video project. It summarizes the influences from other music videos, including Rihanna's "We Found Love" and Lady Gaga's "The Exorcist." It discusses the social representations of women in the video through stereotypes of "the bitch," "the seductress," and "the damsel in distress." Examples of shots from the video are provided and analyzed. The intended audience is identified as hardcore pop fans rather than just teenagers. Methods used to attract this audience included provocative imagery with deeper symbolic meanings. Ancillary products like the album cover are also deconstructed in terms of how they challenge conventions while maintaining standard formats.
The document discusses the ways in which the author's media product develops or challenges conventions of real music videos. It summarizes the influences from other music videos like Rihanna's "We Found Love" video and how it showcased more realistic locations. It also discusses how videos by Queens of the Stone Age and Lady Gaga influenced the interpretation of lyrics. The document then summarizes the social representations in the video, primarily focusing on representations of women, and how it portrays stereotypes but also challenges them. It discusses research on the intended audience, which was found to be hardcore pop fans rather than just teenagers. Lastly, it summarizes the learning from audience feedback, including feedback from teenagers, pop fans on websites, and
The poster uses earthy colors to represent John Mayer's down-to-earth and natural music style. The main image shows Mayer looking down as if lost in the music. This conveys the deep emotion of his music. Standard poster elements like the masthead, image, and dates provide viewer convenience. Stylistic cues like Mayer's long hair and sunglasses identify his style while reinforcing the hippie connotation of his natural music. The handmade text font further distances the poster from computer generation for authenticity.
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
The album cover features a colorful, psychedelic design that captures attention and conveys a fresh, exciting sound compared to the band's previous plain cover. Elements of the cover, like the all-seeing eye symbol, represent changes within the band and their embrace of a more relaxed, spiritual atmosphere. By drawing from symbols of Hindu deities like Ganesh that represent protection and warding off evil, the cover suggests the band has become less chaotic and now takes their role more seriously.
This document analyzes and summarizes several album covers and advertisements for music releases. It discusses how the imagery, colors and design of the covers/ads reflect the style, themes and messages of the music. Specific examples analyzed include album covers for This Wild Life and The Wonder Years, and advertisements for Weezer and Biffy Clyro singles. The document examines how the visual elements connect to and represent the lyrics, mood and stories within the songs.
The document provides an analysis of The 1975's music video for "Settle Down" through the lens of genre theory. It discusses how the music video both conforms to and challenges conventions of the indie rock genre. It explores the narrative focus on two young boys and how their meeting seems to disrupt social norms. Reviews of the track and music video are provided. The director of the music video explains that it was inspired by a recurring dream of the lead singer and aims to portray love in a limitless way.
The document discusses how the media product uses, develops, or challenges conventions of real media products in various ways:
1) It subverts stereotypes by portraying the female as unfaithful rather than the male. It also shows the male looking sorrowful rather than guilty.
2) It links visuals to lyrics through symbols like a clock representing inability to turn back time, and drugs representing the artist dealing with the relationship.
3) It recycles conventions like money representing wealth but challenges them by pairing money with a falling rose to represent love and wealth falling.
4) It uses props like masks to represent hiding emotions and books to show the artist learning, challenging conventions of uneducated artists
The document provides an analysis of the media student's music video project. It summarizes the influences from other music videos, including Rihanna's "We Found Love" and Lady Gaga's "The Exorcist." It discusses the social representations of women in the video through stereotypes of "the bitch," "the seductress," and "the damsel in distress." Examples of shots from the video are provided and analyzed. The intended audience is identified as hardcore pop fans rather than just teenagers. Methods used to attract this audience included provocative imagery with deeper symbolic meanings. Ancillary products like the album cover are also deconstructed in terms of how they challenge conventions while maintaining standard formats.
The document discusses the ways in which the author's media product develops or challenges conventions of real music videos. It summarizes the influences from other music videos like Rihanna's "We Found Love" video and how it showcased more realistic locations. It also discusses how videos by Queens of the Stone Age and Lady Gaga influenced the interpretation of lyrics. The document then summarizes the social representations in the video, primarily focusing on representations of women, and how it portrays stereotypes but also challenges them. It discusses research on the intended audience, which was found to be hardcore pop fans rather than just teenagers. Lastly, it summarizes the learning from audience feedback, including feedback from teenagers, pop fans on websites, and
The poster uses earthy colors to represent John Mayer's down-to-earth and natural music style. The main image shows Mayer looking down as if lost in the music. This conveys the deep emotion of his music. Standard poster elements like the masthead, image, and dates provide viewer convenience. Stylistic cues like Mayer's long hair and sunglasses identify his style while reinforcing the hippie connotation of his natural music. The handmade text font further distances the poster from computer generation for authenticity.
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
The album cover features a colorful, psychedelic design that captures attention and conveys a fresh, exciting sound compared to the band's previous plain cover. Elements of the cover, like the all-seeing eye symbol, represent changes within the band and their embrace of a more relaxed, spiritual atmosphere. By drawing from symbols of Hindu deities like Ganesh that represent protection and warding off evil, the cover suggests the band has become less chaotic and now takes their role more seriously.
This document analyzes and summarizes several album covers and advertisements for music releases. It discusses how the imagery, colors and design of the covers/ads reflect the style, themes and messages of the music. Specific examples analyzed include album covers for This Wild Life and The Wonder Years, and advertisements for Weezer and Biffy Clyro singles. The document examines how the visual elements connect to and represent the lyrics, mood and stories within the songs.
The document provides an analysis of The 1975's music video for "Settle Down" through the lens of genre theory. It discusses how the music video both conforms to and challenges conventions of the indie rock genre. It explores the narrative focus on two young boys and how their meeting seems to disrupt social norms. Reviews of the track and music video are provided. The director of the music video explains that it was inspired by a recurring dream of the lead singer and aims to portray love in a limitless way.
The document discusses how the media product uses, develops, or challenges conventions of real media products in various ways:
1) It subverts stereotypes by portraying the female as unfaithful rather than the male. It also shows the male looking sorrowful rather than guilty.
2) It links visuals to lyrics through symbols like a clock representing inability to turn back time, and drugs representing the artist dealing with the relationship.
3) It recycles conventions like money representing wealth but challenges them by pairing money with a falling rose to represent love and wealth falling.
4) It uses props like masks to represent hiding emotions and books to show the artist learning, challenging conventions of uneducated artists
This document analyzes advertisements for albums by Lana Del Rey, Coldplay, and Ed Sheeran.
For Lana Del Rey's advertisement, the analysis notes her sophisticated yet confident posture and subtle makeup. It discusses symbolic meanings of the advertisement's color scheme of orange, white, and blue. The rural setting depicts an American backyard.
The Coldplay advertisement features a collage of graffiti samples, suggesting rebellious or alternative music. A colorful piece of art in the center balances the graffiti's negative connotations.
Ed Sheeran's shy, flirtatious expression in his advertisement breaks male stereotypes. His body language suggests an introverted personality timidly flirting
The music video was directed by Chris Cunningham in 1999 for the song "Afrika Shox" by Leftfield featuring Afrika Bambaataa. The video tells the narrative story of a homeless man stumbling through the streets of New York City. Through close-ups and the man's interactions, the video references themes of dehumanization, racial segregation, and the struggles faced by those at the bottom of the social hierarchy in conforming to society's expectations. Stylistic elements like lighting, locations, and synchronization with the electronic music help illustrate the underground genres of garage and dance music associated with the song.
The band Walking on Cars had their debut single "Catch Me If You Can" in 2012, which reached #1 on the Irish iTunes charts and gained national attention. The band has a contemporary sound different from other Irish rock/pop bands. The music video for the single was directed by Jack Laurance and stars Steven Bush and Jessica Williams as a famous couple. It uses conceptual elements to portray the mental deterioration of the celebrity male character through his relationship struggles and suicide attempts, representing the sensitive issue of mental health.
1) The music video for "New York" by Paloma Faith conforms to several conventions of music videos, such as matching the visuals to the lyrics and music. However, it challenges conventions by not including dancing or sexualizing the artist to better match the despondent tone of the song.
2) The magazine advertisement uses conventions like prominently featuring the artist's image and including the album and artist names. However, it also includes social media information atypical of magazine ads to better target younger audiences.
3) The digipak represents the genre through its visuals like using bright colors for pop. But atypical facial expressions subvert expectations and images from the music video provide further recognition to
This music video tells a narrative about an outsider artist who tries to fit in at a party but is rejected. It uses various cinematic and musical techniques to convey this story. During the party scenes, the artist is ignored and faces gestures that show he is unwelcome. When performing music, he finds confidence and belonging. In the final shot, alone with a woman, he accepts his inability to conform and difference from others. The video references classic American teen films but subverts expectations of acceptance, instead portraying the reality of remaining an outsider.
This document provides an analysis of a music video through multiple theoretical lenses. It summarizes key aspects of the music video and analyzes how it demonstrates genre conventions, relationships between lyrics/music/visuals, demands of the record label, notions of looking, intertextual references, and narrative structure. The music video portrays an outsider character who struggles to fit in at a party but finds solace in music. It uses techniques like low production value and ambient lighting consistent with indie genres.
The music video for "Afrika Shox" by Leftfield features a black man wandering the streets of New York City in a zombie-like state. The video was directed by Chris Cunningham and aims to make a political statement about how society treats people who are not white. It contrasts the dystopian portrayal of New York against the electronic music. While the band Leftfield is not featured, Afrika Bambaataa appears and is portrayed as a powerful figure who helps the black man, highlighting the racial divide that still exists.
The document discusses the band Lilly and the Tealeaves' pop video "Bird Song" and accompanying promotional materials, including a digipak and magazine advert. The video uses ethereal filming to create a mood of mystery around the lyrics and message of the song. The digipak and advert were designed simply so as not to distract from the video's atmosphere and themes of uncertainty. The document also discusses different types of music stardom and how the lead singer embodies qualities like youth, rebellion, and creativity through the video's portrayal of her breaking free from a cage.
The music video for "Same Love" by Macklemore & Ryan Lewis depicts the life of a gay couple from the 1970s to present day. It uses a linear narrative structure to show their relationship progressing from meeting to marriage and old age. Montage sequences are also used to jump forward in time. Flashbacks provide context about equality movements. The video concludes with a circular narrative, bookending the story where it began in a hospital. It aims to promote equality and representation while addressing discrimination faced by the LGBTQ community.
The folk music posters summarized focus on natural themes like trees and animals to represent the genre's rural roots. Common visual elements include historical objects like antique chairs or sailboats to reference folk music's traditional heritage. Key instruments of the genre like banjos and acoustic guitars are also frequently depicted. Overall, the posters aim to promote the music itself and its origins rather than idolizing specific artists, using abstract illustrations and atypical human figures instead of the typical promotional conventions seen in other genres.
This promotional poster is for Rihanna's 2009 album "Rated R". The poster features a black and white photo of Rihanna with black lipstick and eyes, representing her new edgy image following a style change. The red text and black background create a dark, dangerous feel that matches the themes on the album. The poster successfully brands Rihanna with this controversial new persona to attract attention and sell records.
The document analyzes the cover art for Rihanna's album "Loud". It summarizes that the cover features a close-up photo of Rihanna lying down surrounded by red roses, with her new red hair and lips emphasized. Minimal typography is used to highlight Rihanna's image as the focal point. The cover was meant to represent Rihanna's new, softer feminine image in contrast to her previous album, and promote her new image to fans through themes of romance, passion and femininity portrayed through the visual elements and colors used.
The combination of the main product with ancillary texts is very effective.
The panel designs and music video share identical themes that depict a fractured relationship. Consistent imagery of the beach and forest, along with similar color schemes and compositional techniques, create coherence across productions.
Generic conventions like natural lighting and landscapes are featured throughout to establish an indie-folk genre aesthetic. The relationship portrayed challenges heterosexual norms. Overall, connecting the ancillary texts to the lyrics and themes strengthens the promotional package.
The document compares and analyzes two of Ed Sheeran's music videos - "One" and "Bloodstream". It discusses the different styles and techniques used in each video. "One" features only Ed performing in an empty Wembley Stadium in black and white. "Bloodstream" tells the story of an aging 1980s rockstar experiencing a mental breakdown in his mansion. Both videos use different visual styles but were directed by the same person. The document then analyzes camera angles, characters, representation, narrative, and locations used in "Bloodstream" through the lens of various film theories.
This document provides an analysis of the target audience for Troye Sivan's music video for "Talk Me Down". The summary is:
1) The music video seems aimed at youth ages 17-25, as the main characters are in their twenties but childhood flashbacks allow older viewers to relate their own pasts.
2) The characters are exclusively white males, so the video may appeal most to male viewers who can personally identify with the portrayed same-sex relationship struggles.
3) By representing previously oppressed groups in an honest yet respectful way, the video can help LGBTQ+ viewers feel positively represented and allow them to form their own identities.
The document provides information about the indie folk band The Head and The Heart and their single "Another Story". It discusses the band members and formation, critical reception to the single, details about the album it was featured on, and background on the song's lyrics. It then provides details about the music video for "Another Story", including its views, production company, director, storyline featuring actress Troian Bellisario, and Bellisario's comments on why she took the project.
The Sgt. Pepper's Lonely Hearts Club Band album cover by The Beatles features the band members surrounded by life-sized cutouts of their heroes from history and pop culture. The original concept was to show the band performing in a park. The cover received widespread recognition upon its 1967 release and helped establish the band as icons of the counterculture movement of the 1960s.
The print production and music video for Natasha North's album use consistent imagery and themes to reinforce each other. Panel 1 of the print depicts the characters separated on a pier, amplifying the fracture in their relationship. Both productions use muted colors and natural imagery to create an autumnal atmosphere fitting the indie folk genre. Panel 2 shows the lone character in a forest, connecting to lyrics of "gathering and running" and using lens flare conventions. The CD image brings the characters together with sunlight, completing the message of love between the productions.
This CD cover for Rihanna's "Loud" album features her with bright red hair and lips against a white background. Red is used to symbolize energy and sexuality, relating to the album's themes. Rihanna's closed eyes suggest she is lost in the music. The cover is simplistic but her tattoo shows her "bad girl" image.
This black and white cover of Lady Gaga's "Born This Way" album contrasts her usual colorful style, representing her desire to be different. Her wild hair and lack of clothing embody her image while the angle shows her confronting the audience.
The cover of "Playing in the Shadows" uses lighting and shadows across the singer's face
The document discusses the design of packaging and promotional materials for a rock band's new album. The digipack design uses bright colors and surreal illustrations to represent themes of confusion and insanity from the album and music video. Inside panels continue these themes with cartoon aliens representing the "monsters" haunting the singer. A magazine ad uses a simple black background and isolated image of the singer to directly relate to the dark and chaotic themes in the music video. Both designs are meant to link the album experience with the surreal and disturbing plot of the music video without being too literal.
This document summarizes the effectiveness of combining the main product (music video) and ancillary texts (album artwork and poster).
The music video, album, and poster all effectively incorporate elements of the alternative indie genre such as surrealism and developing narrative. They also diverge slightly from conventions to establish a unique brand identity. Key connections between the texts include similar color grading, motifs, themes of love/loss, and representations of the reserved artist and emotionally complex audience. While the lack of clear artist/album identification in some pieces could hinder recognition, pre-releasing the featured song may counteract this issue. Overall, the multi-text production cohesively presents and expands upon the artist's story and ideology
This document analyzes advertisements for albums by Lana Del Rey, Coldplay, and Ed Sheeran.
For Lana Del Rey's advertisement, the analysis notes her sophisticated yet confident posture and subtle makeup. It discusses symbolic meanings of the advertisement's color scheme of orange, white, and blue. The rural setting depicts an American backyard.
The Coldplay advertisement features a collage of graffiti samples, suggesting rebellious or alternative music. A colorful piece of art in the center balances the graffiti's negative connotations.
Ed Sheeran's shy, flirtatious expression in his advertisement breaks male stereotypes. His body language suggests an introverted personality timidly flirting
The music video was directed by Chris Cunningham in 1999 for the song "Afrika Shox" by Leftfield featuring Afrika Bambaataa. The video tells the narrative story of a homeless man stumbling through the streets of New York City. Through close-ups and the man's interactions, the video references themes of dehumanization, racial segregation, and the struggles faced by those at the bottom of the social hierarchy in conforming to society's expectations. Stylistic elements like lighting, locations, and synchronization with the electronic music help illustrate the underground genres of garage and dance music associated with the song.
The band Walking on Cars had their debut single "Catch Me If You Can" in 2012, which reached #1 on the Irish iTunes charts and gained national attention. The band has a contemporary sound different from other Irish rock/pop bands. The music video for the single was directed by Jack Laurance and stars Steven Bush and Jessica Williams as a famous couple. It uses conceptual elements to portray the mental deterioration of the celebrity male character through his relationship struggles and suicide attempts, representing the sensitive issue of mental health.
1) The music video for "New York" by Paloma Faith conforms to several conventions of music videos, such as matching the visuals to the lyrics and music. However, it challenges conventions by not including dancing or sexualizing the artist to better match the despondent tone of the song.
2) The magazine advertisement uses conventions like prominently featuring the artist's image and including the album and artist names. However, it also includes social media information atypical of magazine ads to better target younger audiences.
3) The digipak represents the genre through its visuals like using bright colors for pop. But atypical facial expressions subvert expectations and images from the music video provide further recognition to
This music video tells a narrative about an outsider artist who tries to fit in at a party but is rejected. It uses various cinematic and musical techniques to convey this story. During the party scenes, the artist is ignored and faces gestures that show he is unwelcome. When performing music, he finds confidence and belonging. In the final shot, alone with a woman, he accepts his inability to conform and difference from others. The video references classic American teen films but subverts expectations of acceptance, instead portraying the reality of remaining an outsider.
This document provides an analysis of a music video through multiple theoretical lenses. It summarizes key aspects of the music video and analyzes how it demonstrates genre conventions, relationships between lyrics/music/visuals, demands of the record label, notions of looking, intertextual references, and narrative structure. The music video portrays an outsider character who struggles to fit in at a party but finds solace in music. It uses techniques like low production value and ambient lighting consistent with indie genres.
The music video for "Afrika Shox" by Leftfield features a black man wandering the streets of New York City in a zombie-like state. The video was directed by Chris Cunningham and aims to make a political statement about how society treats people who are not white. It contrasts the dystopian portrayal of New York against the electronic music. While the band Leftfield is not featured, Afrika Bambaataa appears and is portrayed as a powerful figure who helps the black man, highlighting the racial divide that still exists.
The document discusses the band Lilly and the Tealeaves' pop video "Bird Song" and accompanying promotional materials, including a digipak and magazine advert. The video uses ethereal filming to create a mood of mystery around the lyrics and message of the song. The digipak and advert were designed simply so as not to distract from the video's atmosphere and themes of uncertainty. The document also discusses different types of music stardom and how the lead singer embodies qualities like youth, rebellion, and creativity through the video's portrayal of her breaking free from a cage.
The music video for "Same Love" by Macklemore & Ryan Lewis depicts the life of a gay couple from the 1970s to present day. It uses a linear narrative structure to show their relationship progressing from meeting to marriage and old age. Montage sequences are also used to jump forward in time. Flashbacks provide context about equality movements. The video concludes with a circular narrative, bookending the story where it began in a hospital. It aims to promote equality and representation while addressing discrimination faced by the LGBTQ community.
The folk music posters summarized focus on natural themes like trees and animals to represent the genre's rural roots. Common visual elements include historical objects like antique chairs or sailboats to reference folk music's traditional heritage. Key instruments of the genre like banjos and acoustic guitars are also frequently depicted. Overall, the posters aim to promote the music itself and its origins rather than idolizing specific artists, using abstract illustrations and atypical human figures instead of the typical promotional conventions seen in other genres.
This promotional poster is for Rihanna's 2009 album "Rated R". The poster features a black and white photo of Rihanna with black lipstick and eyes, representing her new edgy image following a style change. The red text and black background create a dark, dangerous feel that matches the themes on the album. The poster successfully brands Rihanna with this controversial new persona to attract attention and sell records.
The document analyzes the cover art for Rihanna's album "Loud". It summarizes that the cover features a close-up photo of Rihanna lying down surrounded by red roses, with her new red hair and lips emphasized. Minimal typography is used to highlight Rihanna's image as the focal point. The cover was meant to represent Rihanna's new, softer feminine image in contrast to her previous album, and promote her new image to fans through themes of romance, passion and femininity portrayed through the visual elements and colors used.
The combination of the main product with ancillary texts is very effective.
The panel designs and music video share identical themes that depict a fractured relationship. Consistent imagery of the beach and forest, along with similar color schemes and compositional techniques, create coherence across productions.
Generic conventions like natural lighting and landscapes are featured throughout to establish an indie-folk genre aesthetic. The relationship portrayed challenges heterosexual norms. Overall, connecting the ancillary texts to the lyrics and themes strengthens the promotional package.
The document compares and analyzes two of Ed Sheeran's music videos - "One" and "Bloodstream". It discusses the different styles and techniques used in each video. "One" features only Ed performing in an empty Wembley Stadium in black and white. "Bloodstream" tells the story of an aging 1980s rockstar experiencing a mental breakdown in his mansion. Both videos use different visual styles but were directed by the same person. The document then analyzes camera angles, characters, representation, narrative, and locations used in "Bloodstream" through the lens of various film theories.
This document provides an analysis of the target audience for Troye Sivan's music video for "Talk Me Down". The summary is:
1) The music video seems aimed at youth ages 17-25, as the main characters are in their twenties but childhood flashbacks allow older viewers to relate their own pasts.
2) The characters are exclusively white males, so the video may appeal most to male viewers who can personally identify with the portrayed same-sex relationship struggles.
3) By representing previously oppressed groups in an honest yet respectful way, the video can help LGBTQ+ viewers feel positively represented and allow them to form their own identities.
The document provides information about the indie folk band The Head and The Heart and their single "Another Story". It discusses the band members and formation, critical reception to the single, details about the album it was featured on, and background on the song's lyrics. It then provides details about the music video for "Another Story", including its views, production company, director, storyline featuring actress Troian Bellisario, and Bellisario's comments on why she took the project.
The Sgt. Pepper's Lonely Hearts Club Band album cover by The Beatles features the band members surrounded by life-sized cutouts of their heroes from history and pop culture. The original concept was to show the band performing in a park. The cover received widespread recognition upon its 1967 release and helped establish the band as icons of the counterculture movement of the 1960s.
The print production and music video for Natasha North's album use consistent imagery and themes to reinforce each other. Panel 1 of the print depicts the characters separated on a pier, amplifying the fracture in their relationship. Both productions use muted colors and natural imagery to create an autumnal atmosphere fitting the indie folk genre. Panel 2 shows the lone character in a forest, connecting to lyrics of "gathering and running" and using lens flare conventions. The CD image brings the characters together with sunlight, completing the message of love between the productions.
This CD cover for Rihanna's "Loud" album features her with bright red hair and lips against a white background. Red is used to symbolize energy and sexuality, relating to the album's themes. Rihanna's closed eyes suggest she is lost in the music. The cover is simplistic but her tattoo shows her "bad girl" image.
This black and white cover of Lady Gaga's "Born This Way" album contrasts her usual colorful style, representing her desire to be different. Her wild hair and lack of clothing embody her image while the angle shows her confronting the audience.
The cover of "Playing in the Shadows" uses lighting and shadows across the singer's face
The document discusses the design of packaging and promotional materials for a rock band's new album. The digipack design uses bright colors and surreal illustrations to represent themes of confusion and insanity from the album and music video. Inside panels continue these themes with cartoon aliens representing the "monsters" haunting the singer. A magazine ad uses a simple black background and isolated image of the singer to directly relate to the dark and chaotic themes in the music video. Both designs are meant to link the album experience with the surreal and disturbing plot of the music video without being too literal.
This document summarizes the effectiveness of combining the main product (music video) and ancillary texts (album artwork and poster).
The music video, album, and poster all effectively incorporate elements of the alternative indie genre such as surrealism and developing narrative. They also diverge slightly from conventions to establish a unique brand identity. Key connections between the texts include similar color grading, motifs, themes of love/loss, and representations of the reserved artist and emotionally complex audience. While the lack of clear artist/album identification in some pieces could hinder recognition, pre-releasing the featured song may counteract this issue. Overall, the multi-text production cohesively presents and expands upon the artist's story and ideology
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
The document discusses the ways in which the student's media project uses and challenges conventions of real media products. Specifically:
1. The student's music video challenges conventions by blending a narrative story line with performance shots, similar to Lana Del Rey's style.
2. Elements like costumes, props, editing effects were used to represent themes of love, nostalgia and convey the time period of the 1920s while giving it a modern twist.
3. Close-ups, slow motion shots, and circular narrative structure were employed to connect the visuals with the music and engage the audience, mirroring techniques used in other artists' music videos.
Evaluation question one finished without one screengrab = titleEddie Guy
The document discusses the production of a music video for an electronic song. Some key points:
1) The music video uses locations in Manchester like student housing and urban areas to develop a youthful, metropolitan style and relate to the target audience.
2) Shots are taken from various angles to put the viewer in the perspective of the main character and show his journey through the day in reverse order.
3) Elements like a bottle of alcohol, youthful clothing, and blurred/abstract imagery are used to represent the character's state of intoxication and conform to conventions of the electronic music genre.
4) Unconventional editing techniques like reversing shots and syncing shots to the music help challenge
The document discusses how the media product challenges conventions of real media products. It argues that most pop music videos rely on superficial special effects and hyper-reality rather than meaningful narratives. In contrast, the media product focuses on conveying a strong narrative about grief and suicide by drawing on theories of narrative structure and using symbolic codes and characters rather than special effects. It also challenges conventions of using airbrushing and idealized portrayals, aiming for realism over fantasy.
The document evaluates how a music video challenges conventions of the genre. The video blends a narrative storyline with musical performance shots, telling the story of an unhealthy relationship. It also uses a circular narrative structure that returns to the beginning. The evaluator aimed to create a sense of sympathy and portray emotion through the narrative, similar to other music videos. Close-ups are used both to sexualize the performer but also draw attention to important signs. The ancillary materials like the album ad and digipak incorporate conventions like reviews, fonts and imagery to look authentic. Overall, the work challenges conventions by blending elements but also aims to be realistic.
The document discusses conventions in music videos and how the student's music video project conforms to these conventions to create an effective psychedelic genre video. Specifically:
1) The video includes establishing shots, cuts on the beat of the music, and a dream-like animated sequence to show the protagonist losing control, conforming to common music video techniques.
2) Color schemes and props are used symbolically, with brighter colors representing acceptance and darker colors isolation.
3) Additional materials like the digipak and magazine ads continue the themes, use consistent colors and fonts, and feature the map to intrigue audiences and market the project like a real band.
The front cover of a CD features many manipulated images of the artist in different outfits and settings against a backdrop of deep red with warm colored lighting. While most elements create a consistent theme, there is one image of a snake that breaks from the theme. The use of red and theatrical lighting and settings convey passion for her music and loyalty from her fans. Through images and font choices, the cover draws the audience in with mystery about the artist's meaning while identifying as targeting female fans through a feminine font.
The document discusses the ways in which the media product challenges conventions of real albums. It summarizes:
1. The front cover uses a close-up image of the artist to portray them as reserved on the surface but more intense underneath, conveying their identity journey.
2. Interior shots continue revealing the artist's intensity, contrasting with typical indie album stylization.
3. Lighting, composition and camerawork choices like close-ups were made to balance realism with the surrealist genre style while strengthening the narrative and audience connection.
This document discusses conventions used in music album magazine advertisements. It analyzes several advertisements, noting that they typically feature an eye-catching image, prominent display of the artist's name in a unique font style, and a consistent color theme. Specific advertisements are then examined in more detail, highlighting aspects like iconic images, use of fonts, inclusion of reviews or song names, and integration of online sales promotion. Overall trends as well as genre-specific approaches are covered.
The document discusses a pop video created to promote the song "We Are From Venice" by The Bloody Beetroots. The video aimed to portray the gritty and urban style of the song through documentary-style camerawork and a narrative of conflict between gangs. It also established the artist's image as original, rebellious, and talented. Additionally, the document discusses how a magazine advert and digipak were designed to further promote the artist's tour and distinctive style.
The combination of the main product and ancillary texts was very effective in conveying the artist's brand identity. The music video clearly showed the artist's emotions and story through flashbacks. The CD, poster, and album artwork designs all featured a black, white, and grey color scheme to portray the artist as emotionally vulnerable but talented. They established a consistent look that helped build the artist's image. Together, the pieces formed a cohesive brand that would help promote the artist's music and connect with audiences.
Evaluation question one finished without one screengrab = titleEddie Guy
The document discusses conventions used in the production of a music video for an electronic music song. Some key conventions included are:
1) Filming in urban locations like Manchester that are gritty and realistic for the target audience. Shots of signs indicate the location.
2) Capturing the main character socializing to portray a youthful, party environment.
3) Using props like bottles to suggest the character is drinking alcohol, a stereotypical convention for the genre.
4) Choosing fonts, costumes, and styles that are fashionable for young music fans to make the video appealing and relatable.
Evaluation question one finished without one screengrab = titleEddie Guy
The document discusses the production of a music video for an electronic song. Some key points:
1) The music video uses locations in Manchester like student housing and urban areas to develop a youthful feel and sense of realism for the target audience.
2) Shots are taken from various angles to follow the main character through the city, putting the viewer in his perspective.
3) The video is edited in reverse to start at the end of the character's day and reveal how he ended up in that state, challenging conventions.
4) Stylistic choices like the character's clothing and use of alcohol aim to relate to conventions of the electronic music genre while also adding new elements.
The document provides an evaluation of a media studies project. It summarizes how the media product uses forms and conventions of real media, including using silhouettes to create a visual identity for the band like real artists. It challenges conventions by creating an intimate connection between viewer and artist rather than togetherness. Feedback showed the storyline could be clearer. The student learned audience feedback is important to understand who characters are. Media technologies like Photoshop, Premiere and blogging were used effectively in the research, planning, construction and evaluation stages.
The document is a coursework evaluation that discusses how the student's media product uses and challenges conventions of real music videos. It summarizes how the student's music video does not feature an artist, uses lip syncing, was shot in multiple locations with different cameras, and has a conceptual style. It also discusses how the student's CD cover and still shots from the music video follow conventions of indie/rock albums. The student believes their media products will be effective at promotion because the CD cover and still shots will be repeated across different promotional materials to repeatedly expose the audience to the artist and song.
The document discusses different promotional materials created for a band called "Lilly and the Tea Leaves". The video features the singer in a bird cage representing her psyche being trapped by her guilty conscience. The digipak and magazine advertisement feature the same bird cage image to maintain brand consistency. Both are designed to attract audiences and sell the band's music and concert tickets. The band tells stories through their lyrics, representing the "Televised Bards" style of music.
The document discusses the marketing materials created for a band called "Lilly and the Tea Leaves", including a music video, CD digipack, magazine advertisement, and how they work together synergistically. The video uses symbolic imagery of the singer in a birdcage to represent her psyche and feelings of guilt. The marketing elements were designed to attract different target audiences while maintaining a consistent aesthetic and theme around the birdcage imagery.
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Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
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The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
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The immediate aftermath of the Dwayne Johnson kidnappin
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2. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
3. Influence from other music videos?
There are a number of music videos which, as discussed on earlier blog posts, influenced the creative process
of my music video. One of these was Rihanna’s We Found Love music video. The influence from this arose from
the fact that the video showcases a rougher, more down to earth side to mainstream pop videos, with it’s main
locations all set within Belfast council estates, and my video, as a result, similarly showcased more
urban, realistic locations which were a world away from the glossy, stylised sets of most pop music videos. In
short, Rihanna’s breaking of typical convention (as to the glossy stylistic nature of promo videos) allowed me
to similarly showcase such locations without the burden of it looking amateur and unprofessional.
Two other videos influenced the interpretation of the song’s lyrics. The Queens of the Stone Age video for Sick
Sick Sick was influential in the way in which I would interpret the idea of desire, and as a result of this
referential point I was able to take the idea of a banquet and use it to articulate the protagonists growing
aggression and sexual desire. The other video was a tour promotional video from Lady GaGa, entitled The
Exorcist, which as an introduction to Teeth (a song lyrically similar to Flesh, through it’s dual interpretation of
the term ‘meat’) used the image of Lady GaGa eating raw meat in a shocking and sadistic manner. Although
simply used for shock value, as an interlude, the footage was pivotal in the way I would display the meat use in
my own music video.
The Exorcist Sick, Sick, Sick We Found Love
4. What social representations are
evident within your media product?
The only social group represented in my product are ‘women’, presented in light of a number of the classic
literary stereotypes of said gender.. A feminist analysis of female representation within the media* states that
classic stereotype fall into the main categories of “the bitch”, “the seductress” and “the damsel in distress”. My
music video, despite providing no real back story regarding the situation of the protagonist or any reasoning
for her mental state, sees a constant shift between a damsel in distress and seductress role, whilst challenging
modern ideals of ‘female strength’.
The very fact that a female delivers words which were intended to be sung by a man displays a role reversal,
with the initial lyrics which connote to male domination and female submission, changing meaning and
displaying the female within a twisted, over lascivious portrayal. The female, struggles within the main body of
the video to attain the sexual fulfilment she pines for through the song’s delivery, whether it be due to the
isolation of the bedroom and gate scenes or the restrictions placed upon her through the ropes in the table
scene. The word ‘flesh’ is used within the song in relation to human flesh but through playing at the word’s
animalistic ‘meaty’ connotations the video portrays women in light of strange, sexually deprived behaviour.
The mise-en-scene in the two scenes contrast against the way in which they portray the woman. Although it
could be argued that the ropes in the table scene are indicative of the ‘damsel in distress’ role, the woman is
able to overcome these, showing a strength disassociated with this stereotype. Clothing in both scenes is far
more indicative of the seductress role in that the strong leathers, blacks and provocatively blood-stained low
vests are indicative of a sexually confident individually. Overall, the video displays an overcoming of the
typical submissive stereotype of women and moves to the contrasting extreme of presenting them as
dominating.
*Bertens, H (2001) Literary Theory: The Basics.
5. Shots and their indicative representations
The shots below exemplify the types of representation I previously discussed on the last slide.
This picture showcases the aggression mentioned, This picture showcases a provocative pose with
and the sexual frustration. spread legs, in line with the seductress persona.
6. Who would the audience be?
Initially I believed the audience to be teenagers in that they are the main consumers of popular
music, which is accompanied by slightly darker themes, and yet it was through my secondary audience
research that I realised differently. Although it was clear, through my initial primary research upon my
peers, that teenagers largely consume and enjoy pop music (with sustained reference to artists such as
Lady GaGa and Rihanna) the secondary research I conducted through www.surveymonkey.com and
users of pop forum www.popjustice.com allowed me to see that the type of video and artist my product
was showcasing were far more in line with the type of acts who develop cult followings amongst pop
fans than a mainstream following. Although artists such as the two aforementioned have developed
superstar status with their moves into darker imagery, I feel that the themes present within my video
and campaign shared far more in common with many of the artists discussed on the site which had
garnered a cult following, due to the fact that their music and imagery was too experimental (yet still
quintessentially pop) to establish mainstream success. So, I feel that the audience for my
product, whilst still appealing to teenagers, would fall mainly within the demographic of “hardcore”
pop fans whose interest stretches into the more experimental realms of the genre, than just that which
dominates the charts.
7. How did you attract and address
your audience?
As previously stated, I believe my target audience to be casual teenage listeners and, more
predominantly, cult pop fanatics. The way in which to address both these target audiences is through
clear and eye-catching imagery, which can be taken simply as shock-value imagery on the surface but
which bares some deeper meaning regarding the song’s imagery beneath it’s exterior. The video to Lady
GaGa’s ‘Telephone’ represents this sense of duality through the way in which it’s outlandish
locations, provocative clothing and dance scenes drew the wide spread attention of the public, whilst
it’s representation of women and comments of the nature of product placement were more deeply
appreciated by hardcore fans of the genre and critics.
This is more than present within my music video with the red lighting, erratic behaviour and elements
of dance providing the interesting visuals that pander to a typical teenage buyer and the locations and
‘flesh’ imagery adding a further implied sense of eeriness and disturbance to be enjoyed This is further
true for my ancillary product which at face value seems like another album cover featuring a female in a
provocative pose yet has further implications towards the idea of necromancy through it’s
imagery, which are likely to be ignored by an average teenage buyer yet enjoyed by a more prevalent
pop buyer.
8. Ancillary products: deconstruction
of forms and conventions
+ -
The colour scheme of Due to the fact that the
black, white and red is main figure is seemingly
a common one in dead, no eye contact is
reflecting the dark made with the audience.
nature of an album.
The figure, although -
not placed directly in The main challenge to
a straightforward convention is the fact
manner is the central that the artist is not
focus of the cover. evident on the front
cover (explained on
slide 10).
Generally, I feel that the digipack cover makes no intentionally individualist moves in to break any
conventions or forms, and that despite exploring darker themes than most other albums of it’s kind,
maintains a fairly standard conformation to the conventions of a CD cover.
9. + The album cover is
used for the
advertisement with
no obstruction from - The colours on the
the album’s text. social networking
symbols have been
adapted to fit with the
prevailing colour
scheme.
+ Featured singles
are present on the
advert to draw in
buyers.
+ QR reader and
social networking
links are evident
+ Positive reviews are displaying that the
featured on the ad. sort of artist Simon
Curtis is uses social
networking to
broaden their
fanbase,
10. Ancillary product deconstruction
Although conscious efforts were made to detract from overbearing similarities between my own cover
and the cover of Roxy Music’s Country Life album, the subversive nature of the cover was of great
influence still. The Roxy Music cover uses the idea of drawing attention to the seedy underside of
country life through fusing it’s imagery with debauchery and this concept is evident within my own
cover in the fact that the shoot resembles that of fashion magazines. I feel that the positioning and mise-
en-scene (especially the animalistic connotations of the model’s fur coat) mirror the imagery of high
fashion shoots yet the added implications of death and colourisation give way to a seedy underside of
the presentation of femininity, in line with the necromantic imagery of the album campaign. The lack of
artist on the front cover adds a sense of anonymity to the cover, which embodies the erotic
connotations of the campaign.
The colour scheme of the cover, an idea previously explored on my blog, is in line with the consistently
erotic theme of the album campaign with the colour red, present only in the typeface and the model’s
lips connote to the contrasting natures of passion and love with aggression and danger which are
present in the ideas of S&M. Sado masochism is a running implied theme throughout the campaign,
with the ancillary products hinting towards the idea of necromancy through the lifeless colouring and
positioning of the body parts and models and the leather, saws and ropes present in the music video
hinting strongly towards this idea.
12. First hand teenage surveying
There are a number of things which made the process of surveying students a rewarding
form of information collecting. Firstly it was particularly useful in assessing how much
thought the typical target audience buyer puts into the music products consumed. Many of
the teenagers surveyed displayed that they had little to no prior knowledge or preference as
to what influences their preferences or musical taste. The lack of awareness was crucial in
that it helped form my understanding of what typical teenagers respond to visually and the
best ways to address such a demographic.
Popjustice surveying
Part of my surveying involved carrying out the question process upon pop aficionados due
to their deeper understanding of pop conventions than a typical teenager and the fact that I
felt the experimental nature of the song and it’s video were reflective of their interests. This
was probably the most useful of the two forms of surveying in that it received more
enlightened answers from people who could articulate their understanding of the subject
more.. What I learned most was that people with a conscious passion for pop were more
able to provide more useful feedback than people whose interest in the topic is a more
semi-conscious enjoyment of music videos.
13. Class feedback
During the editing process of my movie, a two and a half minute draft of the first cut of my movie
was shown to the class in order to gauge their initial response to the piece. What was most useful
in this was the constructive criticism given which allowed me to make my movie better, for
example the suggestion to remove the initial ‘gate’ shots and allow the apartment shots to form a
more effective opening and the suggestion to add sparse colourised shots so that the outdoor
scenes wouldn’t look less “visually eye catching” than the red indoor scenes.
Other feedback
There were a number of other forms of feedback provided throughout
the process. Putting my initial rough cut video on YouTube and making
the video publically available allowed me to receive comments on the
video, useful for gaining the opinions of faceless users, which whilst not
sounding useful for demographic research, allows me to gauge how it is
perceived by an individual, removing contextual factors.
14. How effective is the combination of your
main product and ancillary texts?
15. How effective is the combination of your
main product and ancillary texts?
I feel that the most effective aspect of my campaign is the holistic feel to the three individual products.
Through researching other pop album campaigns beforehand, I was fully aware of the importance of
making the ancillary products reflective of the themes and tone of the music video so that an overall
artist aesthetic and mood was created and that an audience would not have trouble identifying the
genre and tone of my project. The three pieces all display dark imagery with the deathly, necromantic
imagery of the ancillary products complimenting the sadistic, bloodthirsty imagery of the music video.
16. How a sense of branding was created
There are a number of ways in which a sense of branding was created. Aside from
consistently dark themes in the different products which compliment one another, the type
face throughout shows that the ‘faded impact font’ on the album cover, back cover, spine and
advertisement is a logo strongly associated with the artist.
As seen to the right the font itself is impact font and grains and cuts have been added to make
the album appear more grimey. This fits in with the general aesthetic of dirt and aggression
which underpin the three products.
A Another way in which a sense of branding was created
was through the constant use of pseudonyms. Although the
application of this has been explained, the three anonymous
female figures throughout, with one on the album cover, one
in the music video and one on the back cover, creates a
sense that the females are a constant theme which run
though the campaign for the purpose of exploring the female empowerment and gender
themes of the music video and overall campaign, as well as exploring darker themes in a
more conventional way (i.e. sexual themes explored through a woman and not a man)
17. How did you use media technologies
in the construction and research,
planning and evaluation stages?
18. Research and Planning
During the research and planning stages of my coursework a number of useful softwares helped the
process. www.blogger.com was the tool which encompassed all technologies used, as it was the main
tool used to express my plans and thoughts regarding the coursework piece. A number of computer
softwares were evident also such as Windows Movie Maker which I used in the initial planning stages
when investigating music video conventions. As well as this, Paint.net assisted me in visually conveying
a number of ideas I had, such as mock up designs and drafts. The internet as a whole was another useful
tool in that I derived resources from a number of websites – such as Google images,
www.surveymonkey.com, www.popjustice.com and YouTube – in help with audience research and the
conception of my initial ideas.
The construction stage
The filming process required the use of Digital cameras and computer technologies in order to capture
the images and store the film. During the construction of the video project the main tool used was
Adobe Premiere 9.0. Whilst I suffered from a number of complications and limitations with the
software, due to issues with the large size of my files, the software allowed for all of the intended
changes which needed to be made to the video, such as integrating the several set pieces and making
the colour changes to the piece. The ancillary products used Paint.net in order to apply the edits needed
upon the pictures such as a slight graining of the photo and the obvious facial and colour changes
applied to the picture. Blogger and YouTube were again used in this process in order to upload the
videos where they would be available to be seen.
19. Evaluation stage
The evaluation utilised a number of media technologies. Hyperlinks are evident
throughout the evaluation so that the moderator is able to see evidence of what is
discussed on the blog. Microsoft PowerPoint is the programme in which the
original evaluation was constructed with and through www.slideshare.net, a
software previously used at AS for a similar purpose, the evaluation was uploaded
to Blogger. Screenhunter was another useful software at the evaluation stage in
that it allowed me to use evidential pictures to convey what is discussed on the
page.
20. Final thoughts
The construction of the media product as a whole has developed my skills in a number of
areas of filmmaking and editing, as well as broadening my understanding of the marketing
and targeting of a demographic. It has allowed me to further comprehend the ways in which
different audiences respond to different styles of visual, and especially opened my eyes as
to the subconscious nature of general responses to pop, when compared to that of
older, more enthused pop fanatics. In conclusion, the coursework, as a whole, has been a
rewarding process in teaching me the discipline of the video making craft.
The intertextual elements of my product and the fusing of a number of concepts and
imagery from sources ranging from old (Eurhythmics, Roxy Music, Angela Carter’s The
Bloody Chamber) to more contemporary references (Lady GaGa, Rihanna, Fashion, Queens
of the Stone Age) has helped greatly in shaping my understanding of how music based
products draw their influence from culture references and how interpretation of themes
and ideas is essential in creating a holistic product.