This document discusses how to integrate social media and public relations. It provides an overview of a 45 minute talk by Peg Samuel on social PR and social TV. The talk will cover the history and evolution of PR and media, how to utilize platforms like Facebook Live, Instagram Stories and Live. It will also discuss best practices for content creation and social media goals. Case studies will examine how authors can leverage social media for book promotion. Live video will be discussed as an effective tool for PR and engagement. Facebook Watch is presented as an opportunity for branded social TV content.

1. How To Integrate
Your Social Media
& Public Relations
#SocialPR

2. 45 MIN TALK + Q&A
What you'll learn
• What is #SocialPR
• What is #SocialTV
• How can this be optimized for my brand or client?
• How best to utilize Facebook Live
• Instagram, Instagram Stories & Instagram Live
• The future of social media

3. ABOUT - PEG SAMUEL
As a proven leader in online brand building and digital
strategy, Peg Samuel is an Adjunct Professor at NYU
SPS and founder of boutique Social Media agency,
Social Diva Media.
With twenty years experience in the digital marketing
arena, Peg turned her love of communications into a
lucrative and insight-driven Social Media consultancy;
specializing in social media strategy, brand influencer
campaigns and execution marketing for lifestyle, luxury
and high profile celebrity brands.
Her most exciting activations and projects have
included: The 55th Annual Grammy Awards, NBC
Summer Olympics, Movado Watches, John Varvatos,
Ringo Starr, Harry Connick Jr., VH1, and the David
Lynch Foundation. Her entrepreneurial success has
received attention from media outlets such as: E!
News, MSNBC, Entrepreneur Magazine, and Good
Morning New York.

4. BACKGROUND + TIMELINE
• Early 1900s – PR / War Information
• Second half of 1900 Press, Magazines, Newspapers
• 1995 – Commercial Web
• 2000s – Bloggers (Micro Publishers)
• 2004 – Facebook / Social Media
• 2006 – Twitter / Ownership of Voice
Press system becomes decentralized
• 2015 Periscope/Twitter Live & Facebook Live
• 2017 Facebook Watch “whitelisted”
TV is decentralized

5. SOCIAL MEDIA F*@K UPS

6. SOCIAL CHANGE
#METOO
In the middle of a drastic change to Hollywood women &
victims utilizing Social Media to be heard.
• Story as it broke
• Statements from the accusers
• Stories from the victims
• Support on social
• Trolls on social
• Production, Distribution statements

7. SOCIAL CHANGE – SOCIAL INFLUENCE

8. • What value is your brand or client
providing?
• How is it unique, better, stronger?
• How does your content reflect the
above?
• Are you engaging with your audience?
MEDIA IS DECENTRALIZED
LOTS OF NOISE
STORYTELLING IS KING

9. WHAT ARE YOU POSTING ABOUT NOW? DO THESE ALIGN?
CONTENT EXERCISE:
WHAT ARE YOUR 4 KEY CONTENT CATEGORIES?
WHO ARE YOU? HOW DO YOU WANT TO SHARE THIS STORY?
WHAT ARE YOUR SOCIAL GOALS?

10. • Images
• Video
• LIVE (Facebook Live)
BEST PERFORMING CONTENT & WHY?

11. MARKETING
Social Media Management vs. Social Media Marketing
Management
• Posting cadence
• Copy, Images
Marketing
• Facebook Ads
• Twitter Ads
• Influencers
• Creative Campaigns
• #FacebookFirstReads – Authors

12. CASE STUDY-
STEVE KARDIAN
#SocialPR

13. STEVE KARDIAN – AUTHOR CASE STUDY
Author of The New Super Power for Women
Strategy – Social Media Management
• Baseline content, make sure all of his platforms were in order
set cadence, content & best practices
• Push out press as he received it
• Create published content on Medium, utilized it on Facebook
#SocialPR
• #FacebookFirst Reads
• Facebook Live (on others ‘shows’)

14. FACEBOOK LIVE
Facebook Live as PR is like TV interviews.

15. FACEBOOK LIVE
Facebook Live as #SocialPR – be a guest
Examples
• New York Times – Talks
• Steve Kardian - #FacebookFirstReads
• Dr. Belisa on Gaiam

16. FACEBOOK LIVE
Did You Know?
80% of brand audiences would rather
watch live video from a brand than read a
blog.

17. FACEBOOK LIVE
How to do your own Facebook Live?
• Phone / Selfie style
• Mini set at the office
• More sophisticated set & equipment
• Make sure sound, light & camera is clear.
• Engaging interesting, valuable topics, speak with
your audience.
[WORKSHOP] How To Leverage Live Video with a
Limited Budget @ 230pm

18. INSTAGRAM: STORIES+ LIVE
Goal: In order to engage your existing and potential followers, utilize
live instagram + stories.
KPIs:
• # of Views
• # of Replys to Story
Benefits:
• Top of the feed
• Algorithms
• Popularity

19. FACEBOOK WATCH

20. FACEBOOK WATCH

21. FACEBOOK WATCH
#SocialTV + #SocialPR
The show itself is distributed on a social
media platform
• Branded entertainment
• Presented by (sponsorship)
• Guests, booking guests though publicists
• Engaging with audience

22. Q&A

23. STAY IN TOUCH
Peg Samuel - Linked IN
@socialdiva on Twitter & Instagram
peg@socialdiva.com