Berocca aims to create a three-point social media strategy to reinforce its brand objectives. The plan includes being more agile with always-on content, creating "hero content" or tentpole campaigns, and expanding its social media channels. It will differentiate its Focus and Alertness products by targeting morning users and those experiencing afternoon slumps, respectively. The presentation proposes using real-time marketing, developing planned, watchlist, opportunistic, and everyday content approaches. It introduces ideas for "hero content" including a competition using a fictional "Fizz-O-Tron" machine that dispenses Berocca, rewarding alert users. The concept would extend to a mobile game challenging friends.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Berocca aims to create a three-point social media strategy to reinforce its brand objectives. The plan includes being more agile with always-on content, creating "hero content" or tentpole campaigns, and expanding its social media channels. It will differentiate its Focus and Alertness products by targeting morning users and those experiencing afternoon slumps, respectively. The presentation proposes using real-time marketing, developing planned, watchlist, opportunistic, and everyday content approaches. It introduces ideas for "hero content" including a competition using a fictional "Fizz-O-Tron" machine that dispenses Berocca, rewarding alert users. The concept would extend to a mobile game challenging friends.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
This document summarizes a presentation about using social media for business. It discusses common concerns about social media, such as not having time to devote to it. It then lists 4 reasons to add social media to a business strategy, such as amplifying a brand without large expenses. The presentation also covers finding engaging local content, real-time marketing to engage customers, and tips for using platforms like Facebook to build a business.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This presentation discusses how to leverage Facebook ads even with a zero budget. It covers creating benchmark goals for Facebook page likes based on email list sizes. For example, the Girl Guides Canada grew their Facebook likes from 1,000 to 11,000 to reach their goal of 50% of their 40,000 person email list. Free methods are suggested like promoting the Facebook page on other materials to help reach goals organically. Basic paid ad tests are also recommended to sponsor top performing updates.
This document provides information about Balash Public Relations, a women-owned startup PR firm. It outlines their target markets of small businesses and professionals needing reputation and crisis management. Sample client personas are described. The primary goal of the PR campaign is to raise brand awareness through social media. The document details plans for Facebook, Instagram, and LinkedIn including sample posts, hashtags, influencer strategies, and a 4-week editorial calendar. It proposes a $6,000 budget for the initial 4-week period.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The document provides 5 reasons to pay more attention to social media in 2012. It discusses how social media is a powerful relationship building tool, requires no minimum budget to get started, allows for competitive intelligence gathering, enables customized audiences and marketplaces, and can generate revenue. The document emphasizes that social media is a growing space that requires management and content creation and sharing across various platforms.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
MFEA 2014 - The Best 25 Ideas for Online MarketingSaffire
This document provides 25 ideas for online marketing for events. Some of the key ideas discussed are keeping websites simple and easy to digest, using photos and videos on social media posts as they perform better, incorporating user generated content like photo uploads, and ensuring websites and content are optimized for mobile as mobile usage continues to grow. It also recommends developing an editorial calendar, promoting sponsors, and consistently engaging with audiences across multiple online channels like Facebook, Twitter, Instagram and Pinterest throughout the year.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.
Pin for the Win: How to Market Your Brand on PinterestMarketo
This document provides tips for using Pinterest to market a brand. It discusses building an initial follower base through following others and using a "Pin It" button. It also recommends leveraging other social channels by posting pins to Facebook and Twitter. Additional tips include creating engaging content like how-to boards and contests. The document also discusses using rich pins and tying Pinterest activity to online revenue and sales.
This document discusses how to manage one's Google reputation through various online activities. It emphasizes that an individual's Google reputation is shaped by the search results that appear when their name is searched. It recommends creating profiles on social media like Facebook and Twitter, commenting on blogs, writing reviews, and starting one's own website or blog to positively influence search results. Managing one's online presence and reputation is important as potential employers, clients, and others may search for an individual online.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
South devon outdoors - Social Media..Trhe JourneyGet up to Speed
Social media has become an important part of modern marketing. It allows for instantaneous response, accessibility, transparency and accountability. To be successful on social media, businesses should listen to conversations, engage with customers, create and share valuable content, and manage their online reputation. It is also important to analyze social media success through key performance indicators like followers, engagement, traffic to the website, and influence. Social media is an important part of the evolving marketing landscape.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
The document provides an overview of best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to engage audiences and measure the return on investment of social media strategies. It also discusses how traditional media organizations are integrating social media into their journalism by encouraging more interaction and feedback from readers online. The large amount of data presented focuses on statistics about social media usage, tips for implementation, and examples of how different platforms can be leveraged for communication and engagement.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This presentation discusses how to leverage Facebook ads even with a zero budget. It covers creating benchmark goals for Facebook page likes based on email list sizes. For example, the Girl Guides Canada grew their Facebook likes from 1,000 to 11,000 to reach their goal of 50% of their 40,000 person email list. Free methods are suggested like promoting the Facebook page on other materials to help reach goals organically. Basic paid ad tests are also recommended to sponsor top performing updates.
This document provides information about Balash Public Relations, a women-owned startup PR firm. It outlines their target markets of small businesses and professionals needing reputation and crisis management. Sample client personas are described. The primary goal of the PR campaign is to raise brand awareness through social media. The document details plans for Facebook, Instagram, and LinkedIn including sample posts, hashtags, influencer strategies, and a 4-week editorial calendar. It proposes a $6,000 budget for the initial 4-week period.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The document provides 5 reasons to pay more attention to social media in 2012. It discusses how social media is a powerful relationship building tool, requires no minimum budget to get started, allows for competitive intelligence gathering, enables customized audiences and marketplaces, and can generate revenue. The document emphasizes that social media is a growing space that requires management and content creation and sharing across various platforms.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
MFEA 2014 - The Best 25 Ideas for Online MarketingSaffire
This document provides 25 ideas for online marketing for events. Some of the key ideas discussed are keeping websites simple and easy to digest, using photos and videos on social media posts as they perform better, incorporating user generated content like photo uploads, and ensuring websites and content are optimized for mobile as mobile usage continues to grow. It also recommends developing an editorial calendar, promoting sponsors, and consistently engaging with audiences across multiple online channels like Facebook, Twitter, Instagram and Pinterest throughout the year.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.
Pin for the Win: How to Market Your Brand on PinterestMarketo
This document provides tips for using Pinterest to market a brand. It discusses building an initial follower base through following others and using a "Pin It" button. It also recommends leveraging other social channels by posting pins to Facebook and Twitter. Additional tips include creating engaging content like how-to boards and contests. The document also discusses using rich pins and tying Pinterest activity to online revenue and sales.
This document discusses how to manage one's Google reputation through various online activities. It emphasizes that an individual's Google reputation is shaped by the search results that appear when their name is searched. It recommends creating profiles on social media like Facebook and Twitter, commenting on blogs, writing reviews, and starting one's own website or blog to positively influence search results. Managing one's online presence and reputation is important as potential employers, clients, and others may search for an individual online.
Stories have been told for centuries, with many childhood tales passed down across each generation. But what makes a good story in the 21st century and how can we as Digital PRs and marketers produce a story that is worthy of being covered by the media? During this talk I will discuss what makes a good story, uncover my own interpretation and tactics of storytelling, which I have developed through my love of studying History at university, and apply this to creating content and enticing journalists across all industries, to ultimately secure those all important links. Presented by Marina Plummer, Digital PR Manager, Kaizen Agency.
South devon outdoors - Social Media..Trhe JourneyGet up to Speed
Social media has become an important part of modern marketing. It allows for instantaneous response, accessibility, transparency and accountability. To be successful on social media, businesses should listen to conversations, engage with customers, create and share valuable content, and manage their online reputation. It is also important to analyze social media success through key performance indicators like followers, engagement, traffic to the website, and influence. Social media is an important part of the evolving marketing landscape.
From YouTube to TikTok - How to Create Compelling Social Media VideosChris Snider
Drake University Associate Professor Chris Snider's presentation to the American Advertising Federation Des Moines on Dec. 12, 2019. This presentation discusses how to create great social media videos for each of these networks: Twitter, Instagram, Facebook, LinkedIn, YouTube, Snapchat and TikTok.
For each network, I discuss a key statistic, how long videos should be on that network and other important tips for making great videos on that network.
I also include some app to use to make better videos on your phone.
Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
The document provides an overview of best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to engage audiences and measure the return on investment of social media strategies. It also discusses how traditional media organizations are integrating social media into their journalism by encouraging more interaction and feedback from readers online. The large amount of data presented focuses on statistics about social media usage, tips for implementation, and examples of how different platforms can be leveraged for communication and engagement.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
This document provides an overview of key social media platforms, including Facebook, LinkedIn, Twitter, YouTube, and blogs. It discusses their uses for businesses and organizations, provides statistics on their popularity and user engagement, and gives best practices tips for using each platform effectively. The live presentation will demonstrate each platform and allow for a Q&A.
Morrismore is a Western Canadian alternative model agency that is launching a social media campaign to promote their upcoming "3 Rooms" event on April 15, 2012. They currently have some social media presence but it needs improvement. A strategic plan is outlined to expand their social networks like Facebook, Twitter, YouTube and introduce new ones like LinkedIn and StumbleUpon over short, mid, and long-term timelines leading up to the event. The plan aims to increase followers, engagement, and awareness of Morrismore and the event through contests, videos, redesigns and consistent posting across platforms.
The document discusses the importance and value of social media for businesses. It notes that every minute hundreds of thousands of social media interactions occur across major platforms. The value of social media goes beyond just marketing, and can help with brand health, innovation, customer experience, marketing optimization, and revenue generation. The document provides tips for social media success including listening to customers, participating in conversations, promoting content, and community building. It outlines best practices and strategies for platforms like Facebook.
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
This document provides information on building an online presence through social media and websites. It discusses establishing goals and strategies for using platforms like Facebook, LinkedIn, Twitter, and YouTube. Key aspects include having a complete online picture, being active on social networks, providing value to customers, and maintaining credibility. Metrics for measuring success and resources for online marketing are also outlined. The overall message is that businesses need a comprehensive social media strategy to connect with customers and build their online reputation.
This document provides tips and best practices for using social media to increase engagement and attendance at Irish cultural festivals. It discusses strategies for Facebook, Instagram, Twitter, and Pinterest. The key recommendations are to post engaging content like photos, videos, and questions; use relevant hashtags; schedule posts in advance; learn analytics to identify top performing content; and complement social platforms with a website, blog, and mobile app. Case studies of specific Irish festivals are presented as examples.
Red bull presentation new media drivers license final Anthony RichardsAnthony Richards
Red Bull has grown from being available in 1 country in 1987 to over 160 countries today. The document proposes social media campaigns to increase Red Bull's online presence and brand awareness, such as increasing Facebook fans and Twitter followers. It also suggests sponsoring college parties across campuses to promote the brand through free drinks and merchandise giveaways. The budget would cover labor costs and sponsored events/artists. Success will be evaluated using analytics from platforms like Google, Twitter, Facebook, and YouTube.
This document discusses building an online presence through social media. It recommends having a complete online profile across platforms like Google, Facebook, Twitter, and LinkedIn. It emphasizes being active online by regularly updating profiles and providing valuable content through blogging. It also stresses the importance of credibility and managing one's online reputation through positive reviews. The overall goal is to educate customers, engage with them, and entertain them through an integrated online and social media strategy.
The document outlines the Denver Broncos' digital media strategy. It discusses the franchise's history and challenges in maintaining fan interest. The goals are to increase fan involvement through social media like Facebook, Twitter, YouTube and Foursquare. Success will be evaluated by measuring increases in social media followers, website traffic and merchandise/ticket sales. The proposed budget is $1.5 million from May 2012 to May 2013 to upgrade social media and track results.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
The document discusses social networking and provides information about creating an online community called Bucknuts Network for Ohio State University fans. It identifies three types of fans - Buckeye Fanatics, Seasonal Buckeyes Fans, and Casual Buckeyes Fans - and their interests and preferences. It then outlines goals for Bucknuts Network such as finding new users and converting non-paying members to paid accounts. Finally, it proposes strategies for the network such as partnering with sites like Facebook, YouTube and Twitter to redistribute content and engage fans.
Northwest Outward Bound School saw positive results from their social media advertising campaign, including over 8,000 clicks to their registration page and over 246,000 people reached. The document provides best practices for creating compelling content for different social media platforms like Facebook, Twitter, and Instagram. It also discusses growing followers organically through engagement, targeting the right audiences, and measuring social media performance through metrics like reach and engagement.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
This document provides statistics on social media platform usage in the UK and worldwide. It then examines the pros and cons of different social media platforms like blogs, YouTube, Facebook, Twitter and LinkedIn for business purposes. It outlines a sample social media strategy for a life coach, including niche, keywords, content plan, implementation, and goals. The strategy aims to generate at least one new client per month through engaging content and cross-promotion across multiple platforms.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Craig McGill personal branding talk at ScotappconCraig McGill
Talk given to 700 apprentices in Scotland in November 2018 about how to do basic personal branding and marketing by Craig McGill, communications, PR and marketing expert.
The July 2017 Cybersecurity Risk LandscapeCraig McGill
John Hinchcliffe, one of the talented cybersecurity experts at PwC in Scotland, recently spoke at an ISACA event, talking about the current security risk landscape, highlighting some of the forgotten security risks, and challenging attendees to think about the true value of their data.
ISACA talk - cybersecurity and security cultureCraig McGill
PwC's talented senior cybersecurity and infosec manager Ross Foley recently gave a great talk on the growing importance of security culture within infosec. Here are the slides to help raise awareness of this issue.
Social Media, Newswriting and making stories work onlineCraig McGill
The document discusses strategies for making online articles more engaging and shareable. It covers the importance of compelling headlines, breaking up text with subheadings and multimedia elements like video and infographics. It also discusses tools for promoting content through social sharing and paid advertising. The key points are developing multiple headlines, using images and videos to supplement text, and measuring engagement through analytics to understand what content resonates best with the target audience.
Whisky, social media and digital engagement for ROICraig McGill
This document outlines 11 lessons that whisky firms have learned about using social media effectively. It provides examples from companies like Whyte & Mackay and Macallan. Some key lessons include starting small with social media efforts, finding a unique story or value proposition to share, planning content creation through an editorial calendar for consistency, focusing efforts off your own site by engaging with others, and proving the value of social media efforts through metrics like reduced customer support costs. The document emphasizes testing new platforms but not prioritizing technology over strategy.
The document outlines 11 lessons that whisky firms have learned about using social media effectively. It discusses the importance of being honest, showing relevance to target audiences, starting small with campaigns, developing a unique brand story and voice, planning content calendars, focusing outward engagement over self-promotion, getting buy-in from leadership, keeping content fresh and fun, and prioritizing strategies over new technologies. Specific tactics from whisky brands like Whyte & Mackay and The Macallan using platforms like Twitter, blogs and video are reviewed.
Napier CrossPlatform Content week two - Journalist as a brandCraig McGill
This week, the CrossPlatform Journalism and Content module looks at online branding for journalists with a quick look at how they should be online before moving on to advice maximising their time online, ensuring they are seen in the right places. You can follow the course on Twitter @mainjournalism and the course lecturer Craig McGill @craigmcgill.
A version with audio is available on YouTube.
Crossplatform content/journalism week 1 - Why use social media for journalismCraig McGill
This document summarizes a session from 2014 on cross-platform journalism and content. It discusses how newspaper circulation figures are declining as people get news from different modern platforms. Media has always changed over time from newspapers to books to radio to TV to the internet. Journalists now have more tools and ways to tell stories by growing their own audiences across multiple platforms.
The document discusses trends and strategies for social media marketing. It suggests that the future will involve:
1) More engagement with audiences on their preferred platforms by being helpful, relevant and consistent in efforts.
2) Companies acting more like media firms by creating and distributing varied content across multiple platforms to reach audiences.
3) A focus on agility and quick response to opportunities through pre-planning and use of data to spot trends.
4) The rise of "social businesses" with more open, collaborative models and emphasis on stakeholders other than just shareholders.
This document provides guidance for journalists on using various online tools for cross-platform journalism in their second week. It outlines setting up accounts on social media and using an editorial calendar to plan content. It also discusses using RSS readers to follow website updates, and explores how tools like Hootsuite, IFTTT, Google Alerts, and tracking hashtags and trends can help journalists find stories and share updates across multiple platforms. The document sets targets for the next week of exploring these tools in more depth.
Lustre Pure Light acne treatment asked nearly 600 adult women in the UK for their thoughts on how adult acne impacted on their lives.
Many replied that despite no longer being teens, it was still a considerable issue for them, with many saying they would cancel nights out or other events due to bad acne.
Scotland & the Social Media Problem with BusinessCraig McGill
Presentation given to students at Stirling University about the challenges they face in Scotland about getting companies to adopt social media. More information on the event can be found at http://bit.ly/9ISbV7
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
2. Why Social Media?
• The growing platform(s)
– 600m Facebook
• 137,000 Rangers fans
– 200m Twitter
• 225 mentions daily (average)
– 325m YouTube
• 6,000 videos
• Social – to engage with fans
with a view to increasing
loyalty & spending
• Media – informing them
directly of all the facts
3. Traditional press abandoned
• Fans now get their information from
– Friends via phones and email
– Direct from source – Rangers in this case
– Spread virally via Facebook, Twitter, LinkedIn, blogs
– 38% of Scottish Football fans get information from a non-
traditional media source
– Many online media outlets and bloggers seen as more reputable
than traditional media
4. More loyalty means more money
• Numerous studies have shown
– As people spend more time with brands online, their loyalty
increases
– As loyalty increases, so does incentive to spend on brands the
customer feels a connection with
– Brands which engage actively see a higher loyalty rate than non-
engaging brands
– People more likely to spend on brands actively engaging online
– People now bypassing PC and exclusively using mobiles to
engage/purchase
5. Why Facebook
• Facebook is the current dominant social media platform
– 256,000 Scots
– Allows options for video, pictures, commerce, text
– Average UK time spent on Facebook 55 minutes per day
– Many people now believe/use Facebook as the web
– Facebook users seven times more likely to watch video
6. How to get them to Facebook
• They’re already online!
– Tell key fans to tell others online
– Include in all advertising
– Take out Facebook ads (33p per 1000 views or 77p a click)
– Mention it on forums, email lists, PR, marketing
– Mention it on Rangers site
– Have strong content on Facebook page to drive traffic
7. What makes good content?
• Variety
– Spread pictures, text, video, audio throughout 24 hour cycle
• Great material can range from latest news to quirky insights into
players/staff like “who drives this car?” “this is the diet of which
player?” “guess the player by seeing his fridge contents” to more
football focused – tips on improving your game, old players talking
about key games and so on
• Target different content for different countries, catering to global
fanbase
• Use the new bosses – engagement from Craig Whyte & Ally McCoist
• Engagement
– Someone leaves a question, get them an answer ASAP
– Set up fan polls
– Encourage pictures and videos to be sent in
10. Blogging
• Treat bloggers like press
– host special events
– Give them press conference access
– Highlight their work
• Foreign bloggers
– Treat like media
– Welcome packs
– Blog posts/info in their language
– Build relationship long before
games
• Local bloggers
– Treat bloggers of Scottish
opposition like your own
11. YouTube
• Release videos to tie in with
sales opportunities
• Don’t just think in English
• Footballing tips
• Use Broxi Bear
• Share press conferences
• Promote the restaurant by
having chefs post cooking
videos
• Have ex-players talking to
build ex-player charity and
increase loyalty of fans via
remembering good old days
12. Twitter
• Not as popular as Facebook
but is the platform people go
to for instant news
• Live match updates could be
tweeted out – perhaps even
tweets from the dugout
• 7:2:1 rule means you can sell
direct to the fans
• Another great way to show
good CSR with fans of all
teams home & abroad
• Another great way of
engaging globally on a daily
basis
13. LinkedIn
• Average user has higher-
than-average income – 67% of
users earn more than
£35,000
• Rangers fan pages already in
place, so another relationship
building platform
• Again, nothing to stop special one-
off events purely for LinkedIn
members
14. Foursquare
• We could reward fans for
being involved with Rangers –
getting rid of old stock for
Facebook mayors of Ibrox
and the store.
• Could also tie-in season book
entries to Ibrox to Foursquare
• Foursquare could develop
badges to reward loyal home
and away fans
• Ultimately another way of
spreading the news about
how popular Rangers are
15. Other…
• Use email lists to set up a
Rangers-like Groupon to
bring income into the club
• Check SEO
• Look into a URL shortener to
build loyaly – for example
http://ran.gers.hello
• Use Spotify to share club and
player music playlists
• Set up social media usage
policies for staff
• Look at developing more apps
which could bring in income