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Social Media Tips for Directors

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Iggy Pintado
Iggy Pintado

Social Media Tips for Directors presented at the Australian Institute of Company Directors in Sydney, Australia in July 2010.

Leadership & Management
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1 Social Media Tips for Directors How to smartly leverage online networking for commercial benefit Iggy Pintado Director of Marketing, Connector
2 BUSINESS TERMINOLOGY TODAY TRADITIONAL MEDIA SOCIAL MEDIA BROADCASTING WORD OF MOUTH CONTACTS CONNECTIONS / NETWORKS DATABASE CRM COMMODITIES CUSTOMER LIFETIME VALUE TRANSACTIONS RELATIONSHIPS “CONNECTION”
3 4 P’s of Connecting Online • PURPOSE • PROFILE • PARTICIPATION • PERSISTENCE
4 Develop a PARTICIPATION Plan • Promote Yourself • Generate Opportunities • Get Feedback
5 PROMOTING YOURSELF
6 PROMOTING YOURSELF - TWITTER INFORM - PERSONALISE - ENGAGE
7 GENERATING OPPORTUNITIES PROVIDE VALUE - NURTURE COMMUNITY •  Boyle's first album, I Dreamed a Dream, is Amazon's best-selling album in pre-sales •  According to Billboard, I Dreamed a Dream marks the best opening week for a female artist's debut album since •  In six weeks of sales, album became the biggest selling album in the world in 2009.
8 GENERATING OPPORTUNITIES - FACEBOOK PROVIDE VALUE - NURTURE COMMUNITY
9 GETTING FEEDBACK ASK - LISTEN - RESEARCH
10 GETTING FEEDBACK - LINKEDIN ASK - LISTEN - RESEARCH
11 Business Fit - Plan of Attack - Time Management PURPOSE * PROFILE * PARTICIPATION * PERSISTENCE My Business
12 Iggy Pintado Author, Connection Generation Book: www.connectiongeneration.com LinkedIn: www.linkedin.com/pub/dir/iggy/pintado Twitter: twitter.com/iggypintado Facebook: www.facebook.com/iggypintado

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