Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
Official Guide of Florida Blogger & Social Media Conference 2013FLBlogCon
This is the official guide of the Florida Blogger & Social Media Conference presented by Bahama Breeze. A one-day gathering of the state's biggest bloggers and social media pros, FLBlogCon is being held this year at Full Sail University on Saturday, September 21. (And we're sold out early!)
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Chris MacDonald's Portfolio: Social Media, Media Relations & PRChris MacDonald
If your company can benefit from higher visibility, more media exposure and increase customer engagement...read on. This portfolio showcases Chris' successes designing media outreach and social media campaigns for Dairy Queen, BJ's Warehouse and small businesses across South Florida. It also includes his successes consulting businesses on content/social media strategy and media relations. Three PR firms’ presidents have entrusted Chris with their clients' social media plans – you can too. Email Chris about affordable freelance services: chrismacdonaldwx@gmail.com.
Official Guide of Florida Blogger & Social Media Conference 2013FLBlogCon
This is the official guide of the Florida Blogger & Social Media Conference presented by Bahama Breeze. A one-day gathering of the state's biggest bloggers and social media pros, FLBlogCon is being held this year at Full Sail University on Saturday, September 21. (And we're sold out early!)
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
MusicPromoToday: Deck the Halls with Music Marketing Tips MusicPromoToday
FACT: About 20 percent of all music sales take place in the last six weeks of the year!
In this article, MusicPromoToday shares insightful ideas, tips and music marketing strategies to make a profit during the most wonderful time of the year - Christmas time!
Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.
Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
MusicPromoToday: Deck the Halls with Music Marketing Tips MusicPromoToday
FACT: About 20 percent of all music sales take place in the last six weeks of the year!
In this article, MusicPromoToday shares insightful ideas, tips and music marketing strategies to make a profit during the most wonderful time of the year - Christmas time!
Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
August 2009 presentation to the Columbus, Ohio chapter of the Better Business Bureau.
Ten "What?" questions about using Facebook for business. Not so much from the perspective of a "how-to" as much as it is about "why bother?"
Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.
Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!
Hot & Delicious Rocks The Planet! - Social Media Strategy & Content Production.Dan Wilkinson
Dan Wilkinson (Hot & Delicious: Rocks The Planet! is a global award-winning social media strategist and content producer who has worked with and changed the face of social media for a range of international brands and organizations including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Cancer Council Australia Bulmers Original Cider, & more.
His portfolio from the past 12 months includes APAC winner at the 2016 Facebook Awards, speaking at Social Media Week - Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.
SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaMannix Marketing, Inc.
Would you like to draw a crowd to your next event or conference? Or are you a hotel looking to host more events at your venue? Leverage the power of social media! Social media is a powerful marketing tool for building buzz around your event or venue. In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing will share actionable tips that will help you get your events sold out in no time.
In this presentation you will learn:
• How to create engaging content before, during and after your event
• Tools to create killer social media images (with little to no design skills!)
• How to create contests
• How to increase website visits and leads
• Leveraging influencers
• Advertising on social media
• Successful case studies
• Tips, tools, tricks and more!
Amberly Rundell is a Digital Marketing Strategist at Mannix Marketing Inc., a full service internet marketing and web design company located in Glens Falls, NY. With 10+ years of experience in internet marketing strategy, SEO and Social Media Marketing, Amberly is an expert in helping businesses of all sizes find greater exposure on the web, attract quality leads and turn their fans into loyal customers.
Not only has she worked with major brands such as Walt Disney World, Six Flags and Hilton, her work for clients has been recognized by prominent industry publications. Her high energy and passion for teaching social media is evident in each every presentation she gives. Her goal is simple: to inspire and educate her audience with valuable tips that they can put into action right away!
Looking for a Social Media Speaker for your next event? Contact Amberly Rundell at (518) 743-9424.
www.mannixmarketing.com
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Social Media Strategies; Fireside Lounge 05.29.2014
1. Fireside Lounge
1453 Webster St, Alameda, CA 94501
(510) 864-1244
www.thefiresidelounge.com
Facebook: thefiresidelounge
Twitter: @FiresideAlameda
Isabel Mengs, Ines Kusturica, Vasudha Sridharan, Bruna Couto, April Wolford, Aisha Ahmad, Johnathan Graham
2. “Had a long day at work?”
“Celebrating your friend’s birthday?”
“Taking your date to a live music show?”
Fireside Lounge is a place you want to go!
What Makes Fireside Lounge
Special?
Great
Atmosphere
Local craft
beers and
homemade
cocktails
Fun &
Friendly
Bar
Live Events
&
Trivia Nights
Great Music
and
Homemade
Drinks
Location:
Alameda,
California
3. The Spark That Lit The Fire
“Go to where ever dreamland you decide on. But go with passion hand-in-
hand. You will never be tired on the way.”
3
4. 4
1942
- Fireside Lounge Opens
- World War II
- President Franklin D. Roosevelt
speaks to the American People
through his Fireside Chats
1942-2011
- Fireside Lounge
stays open
- Place where
servicemen and
women and locals
alike are welcomed
2011
- Sandy, Bitsy and
Keeley purchase
Fireside Lounge
- Nickname: Three
Sirens
72 Years of History
2014
- Local craft beers,
handcrafted cocktails, games,
live music, theme nights,
special events
5. 5
Message from
Three Sirens:
“We believe that people
work hard and except
quality, that Alameda is still
a vibrant economic place
and that The Fireside is on
the front line of providing a
comfortable and relaxing
space to gather with friends,
enjoy good music and tasty
beverage.”
Mission:
“Spread the excitement
and knowledge about the
best craft distilleries”
6. Business Goals
- Increase the
annual revenue by
100%
- Increase the value
of the business by
100%
Marketing Goals
- Develop and
implement Social
Media strategy
- Increase
employees
engagement
Brand Goals
- Build brand
awareness as a
“friendly neighborhood
bar”
- Have best quality
craft brew and liquors
in East Bay
Where would Three Sirens like to be in One Year?
6
6
7. Telling the Story Behind the Bar
“The World is shaped by two things: stories told and the memories they
leave behind.” 7
8. ! Feature interviews with bands on Facebook and Blog
! Tag Performers
! Add video clips of performances
to your YouTube channel
! Post pictures of performance nights on
Instagram
Tell the Story Behind Your Music
8
9. Sample Tweet:
@MichaelBarrett was a founding member of
which Beatles tribute band. 50% off a tap beer
1st correct reply. #AlamedaBars
! Post photos and encourage users
to suggest headlines
! Engage band fans with
insider info
! Ask trivia questions on Twitter
! Pick fun and lighthearted
questions
! Customers win incentives
Sample Tweet:
Name the child actress, and Alamedan, who
became an ambassador. 50% off a tap beer 1st
correct reply. #Alameda #FiresideLounge
Engage Advocates with Trivia
9
10. ! Share your expertise!
! Blog about featured breweries & liquors
Tell the Story of Your Libations
! Film clips of tastings and interviews
! Poll customers to “vote” on new drink ideas
10
11. Choose historic dates and create events around them
Sample Tweet:
Join us in celebrating our Veterans. Vets get 50% off drinks.
#Alameda #FiresideLounge #LocalBars
Sample FB Poll:
What was the topic of FDR’s first Fireside Chat? #Alameda
#BarsWithGames #FiresideLounge
Blog about interesting
historic events
Take Us Back In Time
11
12. • Engage customers during live events
• Ask trivia questions about band during
performance on Twitter
• Customers win incentives
Facebook Post:
How many Stanley Cups have the NYRangers won?
#Alameda #FiresideLounge
Engage in Real Time
12
13. 30% 20% 30% 10% 10%
Content
Pillars
Music
(i.e. interviews with
bands, clips of
performances)
Trivia
(i.e. history
questions,
themed
events)
Liquors
(i.e. tastings,
expertise,
drink
naming)
Historic
Events
(i.e. quizes,
themed
events)
Real Time
Content
FaceBook
Twitter
Blogs
YouTube
Instagram
Know Where Your Focus Is
13
14. Know Your Story Before You Share it
With Others
“Have a vision. It is the ability to see the invisible. If you can see the
invisible, you can achieve the impossible.” 14
15. MONDAY - Day 2
TUESDAY - Day 3
N/A
Music Post
Conversation 1/2hNight Performance
Photo
Upcoming band video
WEDNESDAY - Day 5
THURSDAY
- Day 4
OFF
FRIDAY - Day 6
N/A
Beer Poll
Auto Tweet
Beer Photo
NA
N/A
Drink of the week-Ask a Q
Auto Tweet
Cocktail Photo
N/A
Historic Event
Blog related post
Auto Tweet
Staff / Bar Photo
Distillery Interview
N/A
Trivia Promo / Quest
Trivia Auto Tweet
NightPhoto
Upcoming band video
SUNDAY - Day 1
N/A
Post
Auto Tweet
Bar/Band Photo
Last night performance
SATURDAY - Day 7
Be Strategic: Plan Your Storytelling! Month Theme:
Summer
*For the full content calendar, please see Appendix A
15
16. “The Price of Greatness is Responsibility”
Share Your Vision with Your Employees
16
17. 17
Who Does What?
Chief Content Officer
Managing Editor
Contributor
Community Manager
Administrator
Chief Content Officer: Decides on a vision, approves monthly content calendar; runs analytics
Managing Editor: Creates content calendar and manages website and Facebook
Contributor: Creates content for Facebook, Twitter, Instagram posts; writes weekly blog post
Community Manager: Engages in real time conversations with customers; distributes incentives
Administrator: In charge of quality control of platforms; manages YouTube, Facebook and Twitter
Owner: Keeley
Owner: Bitsy
Owner: Sandy
Employee
Employee
Employee
18. 18
Social Media Policy
Employees
Empower
TrainReward
• Employees in Charge
• Decision Makers
• Real time engagement
with customers
• Dinner
• Movie Tickets
• Bonus
• Day Off
• Research and Show
Effective/Non Effective
Social Media Use Cases
• Lead by Example
• Create Formal Social
Media Policy
• Make the Vision and
Goals Clear
19. Travelling the Distance: Social to Sales
“Coming together is a beginning; keeping together is progress; working
together is success.” 19
20. From Selling to Connecting with your audience
Accepting New Rules of Business
Large Campaigns to Small, Effective Acts
Transparency to your Customers
Being “Available Everywhere”
Connecting with Customers = Success
20
21. Advertising
Conversations
Community
Contests
Four Steps for Social Media Success
Spread the Word
Sponsored Ads
• FB, Twitter, Emails
• In Store Awareness
• Verbal Promotion
• Create Content
• Show the
Community You
Care
• Customer Service
is Priority
Metrics:
• Number of Fans;
Comments on Blogs
• Customers
Feedback
• Actual Sales Leads;
Saved Expenditures
• Arrange In-Store
Activities
• Exclusive
Discounts/Deals
• Make it Lucrative
21
22. Reach
EngagementConversion
Yardstick for Social Success
22
Recommendations:
• Website Redesign
• Keyword Research
• Organic SEO
• Website Updates
• One blog post a
week
• Link the website to
Google Analytics &
Web Master Tool
23. “There are no Secrets to Success. It is the
result of preparation, hard work, and
learning from failure.”
Track and Measure your Results as You Go! 23
25. 25
Affordable
Designed for
Small Business
Users
Mobile/Desktop Friendly
Built-In Analytics & Tracking
Functionality
Intuitive and Easy-to-Use
Multi-User Support
Scheduling/Optimization Functionality
What Matters to the Fireside Lounge the Most?
Employees
Empowerment
Content
Calendar
Limited
number of
employees
Achieving the
goals
Real time
customer
engagement
3 Owners;
5 Employees
Small Business
26. The Winner: Buffer – A Better Way to Share on Social Media
26
Buffer
Analytics
and
Tracking
Web and
Mobile
Friendly
Multi-User
Support
Scheduling
Capabilities
Affordable
($50/month)
27. Key
Performance
Indicators:
% Increase
Re-Tweets
@Mentions
Active
Followers
Posts
Likes
Times Content is
Shared
Signs that Fireside Lounge has Achieved its Goals
Current: 0
Goal: 10% of Tweets
Current: 2% of posts
Goal: 15% of posts
Current: 16
likes per post
(average)
Goal: 30 likes
per post
Current: 0
Goal: 30 a
month
Current: 545, 1193 (TW, FB)
Goal: 800. 3000 (TW, FB)
Current: 1 a day (same for TW and FB)
Goal: 3-4 a day (different for TW and FB;
post on more social media platforms)
*Results expected 6 months after the social media
content strategy is implemented
27
30. 30
Month: June
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Day# 1 Day# 2 Day# 3 Day# 4 Day# 5 Day# 6 Day# 7
Blog: NA Blog: Historic Event Blog: NA Blog: NA Blog: NA Blog: NA
Week theme:
FB: Drink of the week-
ask question
FB: Blog related Post FB: Trivia
promo/question
FB: Music Post FB: Beer Poll FB: Post
Summer TW: auto tweet TW: auto tweet TW: Trivia auto tweet TW: Conversation 1/2h TW: auto tweet TW: auto tweet
Inst: Cocktail Photo Inst: Staff/Bar Picture Inst: Night Photo Inst: night performance
photo
Inst: Beer Photo Inst: Band/bar photo
YT: NA YT: destilleries
interviews
YT: NA YT: Upcoming band
video
YT: NA YT: last night perforance
video
Day# 8 Day# 9 Day# 10 Day# 11 Day# 12 Day# 13 Day# 12
Blog: NA Blog: Summer drinks Blog: NA Blog: NA Blog: NA Blog: NA
Week theme:
FB: Drink of the week-
ask question
FB: Blog related Post FB: Trivia
promo/question
FB: Music Post FB: Beer/brewery Post FB: Post
Summer TW: auto tweet TW: auto tweet TW: Trivia auto tweet TW: Conversation 1/2h TW: auto tweet TW: auto tweet
Inst: Cocktail Photo Inst: Staff/Bar Picture Inst: Night Photo Inst: night performance
photo
Inst: Beer Photo Inst: Band/bar photo
YT: NA YT: tasting YT: NA YT: Upcoming band
video
YT: NA YT: last night perforance
video
Day# 15 Day# 16 Day# 17 Day# 18 Day# 19 Day# 20 Day# 19
Blog: NA Blog: Partner history Blog: NA Blog: NA Blog: NA Blog: NA
Week theme:
FB: Drink of the week-
ask question
FB: Blog related Post FB: Trivia
promo/question
FB: Music Post FB: Liquor Poll FB: Post
Summer TW: auto tweet TW: auto tweet TW: Trivia auto tweet TW: Conversation 1/2h TW: auto tweet TW: auto tweet
Inst: Cocktail Photo Inst: Staff/Bar Picture Inst: Night Photo Inst: night performance
photo
Inst: Beer Photo Inst:
YT: NA YT: brewery interview YT: NA YT: Upcoming band
video
YT: NA YT: last night perforance
video
Day# 22 Day# 23 Day# 24 Day# 25 Day# 26 Day# 27 Day# 26
Blog: NA Blog: Summer Tastings Blog: NA Blog: NA Blog: NA Blog: NA
Week theme:
FB: Drink of the week-
ask question
FB: Blog related Post FB: Trivia
promo/question
FB: Music Post FB: Liquor Post FB: Post
Summer TW: auto tweet TW: auto tweet TW: Trivia auto tweet TW: Conversation 1/2h TW: auto tweet TW: auto tweet
Inst: Cocktail Photo Inst: Staff/Bar Picture Inst: Night Photo Inst: night performance
photo
Inst: Beer Photo Inst: Band/bar photo
YT: NA YT: tasting YT: NA YT: Upcoming band
video
YT: NA YT: last night perforance
video
Day# 29 Day#30 Day# 1 Day# 2 Day# 3 Day# 4 Day# 5
Blog: NA Blog: Top Breweries Blog: NA Blog: NA Blog: NA Blog: NA
Week theme:
FB: Drink of the week-
ask question
FB: Blog related Post FB: Trivia
promo/question
FB: Music Post FB: Beer Poll FB: Post
Summer TW: auto tweet TW: auto tweet TW: Trivia auto tweet TW: Conversation 1/2h TW: auto tweet TW: auto tweet
Inst: Cocktail Photo Inst: Staff/Bar Picture Inst: Night Photo Inst: night performance
photo
Inst: Beer Photo Inst: Band/bar photo
YT: NA YT: expert interview YT: NA YT: Upcoming band
video
YT: NA YT: last night perforance
video
Special Content Ongoing Content Event Post Goals Post Goals
SocialMedia special event: Events: FB: FB:
SocialMedia promotion: Blog posts: TW: auto tweet TW: auto tweet
Program promotion: Tweet/pics G+: G+:
Site content: Tips? Inst: Inst:
Logo: Questions? YT: YT:
Appendix A: Content Calendar