Workshop: How to fail well – lessons from a fundraiser. Making the case for comms workshop, 22 October 2014
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Richard Turner, chief fundraiser, SolarAid Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk
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Workshop: How to fail well – lessons from a fundraiser. Making the case for comms workshop, 22 October 2014
- 1. Richard Turner, Chief Fundraiser @ifundraiser
- 3. 3 The rules have changed Rule 1 Trust is key Rule 2 I am a channel Rule 3My social capital is greater
- 4. What does this mean for charities? How does this change your fundraising and communications strategy? Discuss.
- 5. In this connected world you don’t know who people know
- 6. You need to think differently6
- 7. >>>The rules have changed <<< We need to try something new.
- 8. Some more Rules ✦Build the Tallest FreestandingStructure ✦The Entire Marshmallow Must be on Top ✦Use as Much or as Little of the Kit ✦You can break up the Spaghetti, String or Tape ✦The Challenge Lasts 18 minutes
- 9. 1.Get stuck in 2.We learn from failure 3.Until we try we won’t know
- 10. WMT •If the “rules have changed” we need to try something new. •To learn something new get stuck in, learn from failure, and try again. •You need to fail.
- 11. Does failure make a great story? discuss
- 12. 1.Thehero, 2.The problem 3.Anantagonist 4.Amoment of awareness (often from FAILURE) 5.Thechange Elements of a great story
- 13. What a great idea!
- 15. 200,000 400,000 600,000 800,000 1,000,000 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Solar Lights Over 1 million lights shining
- 16. How to use failure 1.Accept the rules have changed 2.Use failure as part of your story
- 17. What do you need for failure to be ok? discuss
- 18. A BHAG
- 19. How to use failure 1.Set an audacious goal 2.Accept the rules have changed 3.Use failure as part of your story
- 21. Visit the CharityCommswebsite to view slides from our past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
- 22. Workshop 22 October 2014 London #CaseForComms Making the case for comms: unlocking the purse strings