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Digital Communications Conference
         How games can help your charity
      Tomas Rawlings, Creative Director, Auroch Digital
Tomas Rawlings
Creative Director, Auroch Digital
@tomasrawlings
tom@aurochdigital.com
Example of Work - Star Wars: Battle for Hoth (Lucas Arts/THQ)




               Tomas Rawlings
               Creative Director, Auroch Digital
               @tomasrawlings
               tom@aurochdigital.com
Example of Work - Filth Fair (Wellcome Trust)




          Tomas Rawlings
          Creative Director, Auroch Digital
          @tomasrawlings
          tom@aurochdigital.com
Who is Playing Games?
Games Grow Up (a Bit)...
Games Grow Up (More)...
Games Grow Up (Still More)...
Who is Now Playing Games?




- Games industry is growing 10% per year

- 74% of 12-15 year-olds have a games console in their bedroom

- Average social gamer was in fact a 43 year-old woman

- 58% of women and 56% of men play games online (with 13% and
10% respectively of those groups playing them daily)
Where are we playing games?




Where are we playing games?
How are we playing games?




- 52% of gamers report playing games where they think about
moral and ethical issues

- "Good games create good learning in order to create good
problem solving and, in the act, create deep engagement and
satisfaction." (Gee 2009:39)
How Can We Use Games?




   - Outreach

   - Education

   - Fund Raising

   - Gamification
Games as Outreach (High Tea's 3 million
plays)
Games as Education
(Sweatshop: How Efficiency Costs People)
Games as Fund Raising (SEGA's $240,000 App Drive)
Gamification (e.g Double Impact)
Some Hints and Tips...




- Games are not a Panacea (300 apps per day released)

- Cost of Development (5K to 25million)

- Charity and Games is Underdeveloped

- Does your charity offer an audience?
Opportunities; Games Jam, Students, New developers
Thanks! - Notes Online at AurochDigital.com




       Tomas Rawlings
       Creative Director, Auroch Digital
       @tomasrawlings
       tom@aurochdigital.com

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How games can help your charity

  • 1. Digital Communications Conference How games can help your charity Tomas Rawlings, Creative Director, Auroch Digital
  • 2. Tomas Rawlings Creative Director, Auroch Digital @tomasrawlings tom@aurochdigital.com
  • 3. Example of Work - Star Wars: Battle for Hoth (Lucas Arts/THQ) Tomas Rawlings Creative Director, Auroch Digital @tomasrawlings tom@aurochdigital.com
  • 4. Example of Work - Filth Fair (Wellcome Trust) Tomas Rawlings Creative Director, Auroch Digital @tomasrawlings tom@aurochdigital.com
  • 5. Who is Playing Games?
  • 6. Games Grow Up (a Bit)...
  • 7. Games Grow Up (More)...
  • 8. Games Grow Up (Still More)...
  • 9. Who is Now Playing Games? - Games industry is growing 10% per year - 74% of 12-15 year-olds have a games console in their bedroom - Average social gamer was in fact a 43 year-old woman - 58% of women and 56% of men play games online (with 13% and 10% respectively of those groups playing them daily)
  • 10. Where are we playing games? Where are we playing games?
  • 11. How are we playing games? - 52% of gamers report playing games where they think about moral and ethical issues - "Good games create good learning in order to create good problem solving and, in the act, create deep engagement and satisfaction." (Gee 2009:39)
  • 12. How Can We Use Games? - Outreach - Education - Fund Raising - Gamification
  • 13. Games as Outreach (High Tea's 3 million plays)
  • 14. Games as Education (Sweatshop: How Efficiency Costs People)
  • 15. Games as Fund Raising (SEGA's $240,000 App Drive)
  • 17. Some Hints and Tips... - Games are not a Panacea (300 apps per day released) - Cost of Development (5K to 25million) - Charity and Games is Underdeveloped - Does your charity offer an audience? Opportunities; Games Jam, Students, New developers
  • 18. Thanks! - Notes Online at AurochDigital.com Tomas Rawlings Creative Director, Auroch Digital @tomasrawlings tom@aurochdigital.com