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Jonathan Simmons, Managing Director of Public Zone, discussed how digital communications have transformed the not-for-profit sector. He noted that over 35% of men over 50 will be on Facebook by next year and over half of the UK population will have smartphones. When various charities adopted digital strategies, they saw major increases in online donations, website traffic, time spent on information, and downloads of informational materials. Digital communications have allowed charities to better engage supporters and advocates for their causes.




















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