SlideShare a Scribd company logo
RMIT UNIVERSITY VIETNAM
COMM2387 WORKPLACE ORIENTATION


   MOTIVATION IN
  COMMUNICATION
     INDUSTRY
                       Group members:
              Tran Nguyen Ly (s3309992)
    Nguyen Tran Trong Thuyet (s3309997)
           Nguyen Duc Hanh (s3312619)
       Nguyen Thi Hong Thuy (s3312596)
Table Of Content

 • Theoretical Viewpoints

 • Application in the industry

 • Discussion

 • Tips: How to be motivated

 • Conclusion
Theoretical Viewpoints

The classical theories

   • Maslow’s hierarchy of needs

   • Douglas McGregor ‘s Theory X and Y about human
     nature

       Theory X  NEGATIVE VIEW: no ambition, little work,
       avoid responsibility

       Theory Y  POSTIVIE VIEW: self-direction,
       responsibility

        Participation maximizes motivation
Theoretical Viewpoints
Contemporary Theories
  • Goal Setting Theory
      Specific goals  enhance work performance
      Participation in setting goal  more commitment
      Feedback  do better

  • Job Design
      Job enlargement and enrichment
      Job characteristic model (skill variety, task identity, task
      significance, autonomy, feedback)
       Suggested actions: combine task, establish client
      relationship, feedback, load vertically, etc.
Application in the industry
The characteristics of communication Industry
in Vietnam:
• New to Vietnam and growing regarding PR
• Mostly young and innovative workforce
• Challenging but attractive to the young labor
                          (BMG 2011)

• Considered as a trendy job
• High pressure but stimulating
                           (Pham 2011)
Application in the industry
The theories in practice
  • Maslow’s HoN: As GDP in Vietnam is still low ($835 per
    capita in 2007), salary is the crucial priority.
   Focus on the first level of the hierarchy
                                                   (Truong 2009)

  • Theory X & Y: “It depends on the culture of your
    company.”
                (D Gordon 2012, Managing Director of DDB Vietnam, 12 April)

      If Theory X is more appropriate, encourage employees’
      freedom and self-learning from their mistakes.
      If Theory Y is more appropriate, give them the tasks that
      they’re most comfortable with.
Application in the industry
The theories in practice
  • Goal Setting Theory: “The more specific the goal is,
    the more motivation employees get.”
           (G Nguyen 2012, Managing Director of TBWA Vietnam, 17 April)




  • Job Design Theory: “Being an coordinator, I have to
    work with new types of clients everyday and
    sometimes, I also have to get involved in concept
    generating.”
                   (T Nguyen 2012, Volunteer Coordinator of LIN, 4 April)
Discussion Time..!!




    When it comes to work, there are more external
              factors than meets the eye.

   In your opinion, what MOTIVATE and DEMOTIVATES
                     you to work..?!
       What are your EXPECTATIONS of the boss…?!
Motivation Expectations in Vietnam
     Employee vs. employer perceptions as regard issues of
          satisfaction order (in order of importance)




                    Figure 2. Reproduced from Truong & Heljden 2009
Motivation Factors in Vietnam




               Figure 1. Reproduced from Ung 2011.
Tips: How to be motivated

For the employees:
• Find a buddy
• Reward yourself
• Stay physically and
  mentally healthy
                   (Allen 2001)
• Reflect your achievements
• Approach the task in
  different way
                (Davidson 2008)
Tips: How to be motivated

         For the employers:
         • Keeps the employees in the loop
         • Be democratic
         • Give rewards
         • Build your culture around the team
                                 (Hellawell 2012)
Conclusion
• There are many theories to explain motivation in
  workplace.

• In general: motivation at workplace emphasizes
  the excitement of the work.

• In communication industry: “the industry itself
  motivates employees because of the nature of
  work.”
          (G Nguyen 2012, Managing Director of TBWA Vietnam, 17 April)

• Motivation requires on both employees and
  employers’ effort.
References
Allen, D 2001, Getting things done, Penguin Books, United States of America.
Caudron, S 1994, ‘The De-jobbing of Amberica’, Industry Week, September, pp. 31-36.

BMG 2011, ‘Nghề PR- Nghề của bạn trẻ năng động’, BMG, Vietnam, <http://www.bmg.edu.vn/vn/bao-chi-viet-
ve-bmg/bao-chi-viet-ve-bmg/nghe-pr--nghe-cua-ban-tre-nang-dong/30/1>.

Caudron, S 1994, ‘The De-jobbing of Amberica’, Industry Week, September, pp. 31-36.

Conshaw, SF 1988, A Study of McGregor’s Theory X, Theory Y and the influence of Theory X, Theory Y
assumptions on causal attributions for instances of worker poor performance, McGraw-Hill, New York.

Davidson, J 2008, 60 seconds self-starter: Sixty solid techniques for motivating yourself at work, F+W
Publication, USA.

Hellawell, M 2012, How to create a thriving workplace: reaping the benefits of employee satisfaction, Strategic
Direction, vol. 28, pp. 3-5.

Ung, L 2011, ‘A Study of Motivation Factor for Employee Taiwan Industrial Company in Vietnam’, Master of
Engineering Degree Thesis, National University of Tainan, Taiwan.

Maslow, A 1954, Motivation and Personality, McGraw-Hill, NY.

Naylor, JC & Ilgen, DR , ‘Goal Setting: A Theoretical Analysis of a Motivational Technique’, Research in
Organizational Behavior, vol. 6, pp. 95-140.

Pham, PT 2011, ‘Quan hệ công chúng - Nghề “giữ hồn” cho thương hiệu’, edunet, 1st August, viewed 15th
April 2012, <http://edunet.com.vn/huong-nghiep/79/quan-he-cong-chungnghe-giu-hon-cho-thuong-hieu >.

Robbins, SP & Coulter, M 2005, Management,8th edn, Pearson Education, New Jersey. Truong, Q & Heijden, B
2009, ‘The changing face of human resource management in Vietnam’, in The changing face of Vietnamese
management, in Rowley, C & Truong, Q (ed.), Routledge, NY, pp. 24-49.

More Related Content

What's hot

Presentation on motivation from concept to application
Presentation on motivation from concept to applicationPresentation on motivation from concept to application
Presentation on motivation from concept to application
University of Dhaka
 
Chap16
Chap16Chap16
Chap16
Niki Tabuty
 
Robbins9 ppt16
Robbins9 ppt16Robbins9 ppt16
Robbins9 ppt16
Raviraj Prasad Kushwaha
 
Oranization behavior
Oranization behaviorOranization behavior
Oranization behavior
Iqra University karachi
 
Advertising/Promotion Perspectives Consumer Behavior
Advertising/Promotion Perspectives Consumer BehaviorAdvertising/Promotion Perspectives Consumer Behavior
Advertising/Promotion Perspectives Consumer Behavior
Seta Wicaksana
 
Ob topic 1 challenges and opportunities
Ob topic 1 challenges and opportunitiesOb topic 1 challenges and opportunities
Ob topic 1 challenges and opportunities
pascastpt
 
Psychology for UX
Psychology for UXPsychology for UX
Psychology for UX
Seta Wicaksana
 
Future oflearning lin edu prespdf
Future oflearning lin edu prespdfFuture oflearning lin edu prespdf
Future oflearning lin edu prespdf
Martin Karlsson
 
EMPLOYEE MOTIVATION
EMPLOYEE MOTIVATIONEMPLOYEE MOTIVATION
EMPLOYEE MOTIVATION
Disha Manik
 
Organizational Behavior Chapter 7 Motivation - From Concepts to Application
Organizational Behavior Chapter 7 Motivation - From Concepts to ApplicationOrganizational Behavior Chapter 7 Motivation - From Concepts to Application
Organizational Behavior Chapter 7 Motivation - From Concepts to Application
Dr. John V. Padua
 
Contract Act
Contract ActContract Act
Contract Act
Dr. Trilok Kumar Jain
 
The Seven Habits of Highly Effective People by Steven Covey
The Seven Habits of Highly Effective People by Steven CoveyThe Seven Habits of Highly Effective People by Steven Covey
The Seven Habits of Highly Effective People by Steven Covey
Timothy Wooi
 
Motivation kellogg s
Motivation kellogg sMotivation kellogg s
Motivation kellogg s
Prajkta Rane
 
5 Generations - Where Do You Fit In?
5 Generations - Where Do You Fit In?5 Generations - Where Do You Fit In?
5 Generations - Where Do You Fit In?
Global Business Solutions SME
 
Psychology of entrepreneurship, review and future directions
Psychology of entrepreneurship, review and future directionsPsychology of entrepreneurship, review and future directions
Psychology of entrepreneurship, review and future directions
Marjan Gorgievski
 
Entrepreneurs' wellbeing and success
Entrepreneurs' wellbeing and successEntrepreneurs' wellbeing and success
Entrepreneurs' wellbeing and success
Marjan Gorgievski
 
Ch 15 motivating employees
Ch 15 motivating employeesCh 15 motivating employees
Ch 15 motivating employees
Nardin A
 
Human resource development
Human resource developmentHuman resource development
Human resource development
Instant Assignment Help
 
Chapter 1 ppt
Chapter 1 pptChapter 1 ppt
Chapter 1 ppt
T McDonald
 
20130523 pce v03 employee engagement
20130523 pce v03 employee engagement20130523 pce v03 employee engagement
20130523 pce v03 employee engagement
GITP_Belgium
 

What's hot (20)

Presentation on motivation from concept to application
Presentation on motivation from concept to applicationPresentation on motivation from concept to application
Presentation on motivation from concept to application
 
Chap16
Chap16Chap16
Chap16
 
Robbins9 ppt16
Robbins9 ppt16Robbins9 ppt16
Robbins9 ppt16
 
Oranization behavior
Oranization behaviorOranization behavior
Oranization behavior
 
Advertising/Promotion Perspectives Consumer Behavior
Advertising/Promotion Perspectives Consumer BehaviorAdvertising/Promotion Perspectives Consumer Behavior
Advertising/Promotion Perspectives Consumer Behavior
 
Ob topic 1 challenges and opportunities
Ob topic 1 challenges and opportunitiesOb topic 1 challenges and opportunities
Ob topic 1 challenges and opportunities
 
Psychology for UX
Psychology for UXPsychology for UX
Psychology for UX
 
Future oflearning lin edu prespdf
Future oflearning lin edu prespdfFuture oflearning lin edu prespdf
Future oflearning lin edu prespdf
 
EMPLOYEE MOTIVATION
EMPLOYEE MOTIVATIONEMPLOYEE MOTIVATION
EMPLOYEE MOTIVATION
 
Organizational Behavior Chapter 7 Motivation - From Concepts to Application
Organizational Behavior Chapter 7 Motivation - From Concepts to ApplicationOrganizational Behavior Chapter 7 Motivation - From Concepts to Application
Organizational Behavior Chapter 7 Motivation - From Concepts to Application
 
Contract Act
Contract ActContract Act
Contract Act
 
The Seven Habits of Highly Effective People by Steven Covey
The Seven Habits of Highly Effective People by Steven CoveyThe Seven Habits of Highly Effective People by Steven Covey
The Seven Habits of Highly Effective People by Steven Covey
 
Motivation kellogg s
Motivation kellogg sMotivation kellogg s
Motivation kellogg s
 
5 Generations - Where Do You Fit In?
5 Generations - Where Do You Fit In?5 Generations - Where Do You Fit In?
5 Generations - Where Do You Fit In?
 
Psychology of entrepreneurship, review and future directions
Psychology of entrepreneurship, review and future directionsPsychology of entrepreneurship, review and future directions
Psychology of entrepreneurship, review and future directions
 
Entrepreneurs' wellbeing and success
Entrepreneurs' wellbeing and successEntrepreneurs' wellbeing and success
Entrepreneurs' wellbeing and success
 
Ch 15 motivating employees
Ch 15 motivating employeesCh 15 motivating employees
Ch 15 motivating employees
 
Human resource development
Human resource developmentHuman resource development
Human resource development
 
Chapter 1 ppt
Chapter 1 pptChapter 1 ppt
Chapter 1 ppt
 
20130523 pce v03 employee engagement
20130523 pce v03 employee engagement20130523 pce v03 employee engagement
20130523 pce v03 employee engagement
 

Viewers also liked

How to Improve Knowledge Motivation Innovation in Agile Organizations
How to Improve Knowledge Motivation Innovation in Agile OrganizationsHow to Improve Knowledge Motivation Innovation in Agile Organizations
How to Improve Knowledge Motivation Innovation in Agile Organizations
Lemi Orhan Ergin
 
The Elephant In The Room: Motivation (2nd revision)
The Elephant In The Room: Motivation (2nd revision)The Elephant In The Room: Motivation (2nd revision)
The Elephant In The Room: Motivation (2nd revision)
Lemi Orhan Ergin
 
Motivation & Communication
Motivation & CommunicationMotivation & Communication
Motivation & Communication
catherine cupas
 
Motivation Concepts :Organizational Behavior
Motivation Concepts :Organizational BehaviorMotivation Concepts :Organizational Behavior
Motivation Concepts :Organizational Behavior
Ynong Calagui
 
Attitude
AttitudeAttitude
Attitude
swagat_ams
 
Motivation
MotivationMotivation
Motivation
Fahad Iqbal
 
Organizational behavior
Organizational behaviorOrganizational behavior
Organizational behavior
priyasharmma
 
Motivation
MotivationMotivation
Motivation
Aastha
 
Theories of Motivation - Overview of the Content Theories of Motivation
Theories of Motivation - Overview of the Content Theories of Motivation Theories of Motivation - Overview of the Content Theories of Motivation
Theories of Motivation - Overview of the Content Theories of Motivation
Monica P
 
7 motivation
7 motivation7 motivation
7 motivation
Harve Abella
 
Theories of Motivation
Theories of MotivationTheories of Motivation
Theories of Motivation
masumi kadali
 

Viewers also liked (11)

How to Improve Knowledge Motivation Innovation in Agile Organizations
How to Improve Knowledge Motivation Innovation in Agile OrganizationsHow to Improve Knowledge Motivation Innovation in Agile Organizations
How to Improve Knowledge Motivation Innovation in Agile Organizations
 
The Elephant In The Room: Motivation (2nd revision)
The Elephant In The Room: Motivation (2nd revision)The Elephant In The Room: Motivation (2nd revision)
The Elephant In The Room: Motivation (2nd revision)
 
Motivation & Communication
Motivation & CommunicationMotivation & Communication
Motivation & Communication
 
Motivation Concepts :Organizational Behavior
Motivation Concepts :Organizational BehaviorMotivation Concepts :Organizational Behavior
Motivation Concepts :Organizational Behavior
 
Attitude
AttitudeAttitude
Attitude
 
Motivation
MotivationMotivation
Motivation
 
Organizational behavior
Organizational behaviorOrganizational behavior
Organizational behavior
 
Motivation
MotivationMotivation
Motivation
 
Theories of Motivation - Overview of the Content Theories of Motivation
Theories of Motivation - Overview of the Content Theories of Motivation Theories of Motivation - Overview of the Content Theories of Motivation
Theories of Motivation - Overview of the Content Theories of Motivation
 
7 motivation
7 motivation7 motivation
7 motivation
 
Theories of Motivation
Theories of MotivationTheories of Motivation
Theories of Motivation
 

Similar to Workplace Orientation - Motivation in Communication Industry

SLIDES - EMPLOYEE ENGAGEMENT.pptx
SLIDES - EMPLOYEE ENGAGEMENT.pptxSLIDES - EMPLOYEE ENGAGEMENT.pptx
SLIDES - EMPLOYEE ENGAGEMENT.pptx
nataliadjahi1
 
Important Information on Maslow’s and Herzberg’s Motivation Theory
Important Information on Maslow’s and Herzberg’s Motivation TheoryImportant Information on Maslow’s and Herzberg’s Motivation Theory
Important Information on Maslow’s and Herzberg’s Motivation Theory
Dissertation Help Service
 
Leadership Style and Organisational Effectiveness
Leadership Style and Organisational EffectivenessLeadership Style and Organisational Effectiveness
Leadership Style and Organisational Effectiveness
Shanmuga Pillaiyan
 
Motivation in modern organizations
Motivation in modern organizationsMotivation in modern organizations
Motivation in modern organizations
AnzhelikaIvanova4
 
revised HSTS2
revised HSTS2revised HSTS2
revised HSTS2
Aman Pandey
 
Motivation for facilitation
Motivation for facilitationMotivation for facilitation
Motivation for facilitation
Isobel Dunbar
 
Oklahoma Business Week
Oklahoma Business WeekOklahoma Business Week
Oklahoma Business Week
ACBSP Global Accreditation
 
Corporate benefits disabled work in the company
Corporate benefits disabled work in the company Corporate benefits disabled work in the company
Corporate benefits disabled work in the company
GeorgeDiamandis11
 
Continuous Improvement and Leadership Development Expert
Continuous Improvement and Leadership Development ExpertContinuous Improvement and Leadership Development Expert
Continuous Improvement and Leadership Development Expert
leankeys
 
09 Thanh.pdf
09 Thanh.pdf09 Thanh.pdf
09 Thanh.pdf
PublisherNasir
 
Chapter 12
Chapter 12Chapter 12
Chapter 12
hailey_hinshaw
 
Hrd 14
Hrd 14Hrd 14
Hrd 14
Rajib Rahman
 
Week 2.pptx
Week 2.pptxWeek 2.pptx
Week 2.pptx
Najreenkhan1
 
Staff motivation
Staff motivationStaff motivation
Staff motivation
NOORBarcha
 
Final paper and powerpoint presentation
Final paper and powerpoint presentationFinal paper and powerpoint presentation
Final paper and powerpoint presentation
Connie Butts
 
Hr and open innovation
Hr and open innovationHr and open innovation
Hr and open innovation
InnovationManagement.se
 
The Resilient Designer Report 2013
The Resilient Designer Report 2013The Resilient Designer Report 2013
The Resilient Designer Report 2013
Alexandra Clarke
 
Basics of instructional design
Basics of instructional design Basics of instructional design
Basics of instructional design
Mona Younes
 
Joo lee, hang
Joo lee, hangJoo lee, hang
Hrd 3
Hrd 3Hrd 3

Similar to Workplace Orientation - Motivation in Communication Industry (20)

SLIDES - EMPLOYEE ENGAGEMENT.pptx
SLIDES - EMPLOYEE ENGAGEMENT.pptxSLIDES - EMPLOYEE ENGAGEMENT.pptx
SLIDES - EMPLOYEE ENGAGEMENT.pptx
 
Important Information on Maslow’s and Herzberg’s Motivation Theory
Important Information on Maslow’s and Herzberg’s Motivation TheoryImportant Information on Maslow’s and Herzberg’s Motivation Theory
Important Information on Maslow’s and Herzberg’s Motivation Theory
 
Leadership Style and Organisational Effectiveness
Leadership Style and Organisational EffectivenessLeadership Style and Organisational Effectiveness
Leadership Style and Organisational Effectiveness
 
Motivation in modern organizations
Motivation in modern organizationsMotivation in modern organizations
Motivation in modern organizations
 
revised HSTS2
revised HSTS2revised HSTS2
revised HSTS2
 
Motivation for facilitation
Motivation for facilitationMotivation for facilitation
Motivation for facilitation
 
Oklahoma Business Week
Oklahoma Business WeekOklahoma Business Week
Oklahoma Business Week
 
Corporate benefits disabled work in the company
Corporate benefits disabled work in the company Corporate benefits disabled work in the company
Corporate benefits disabled work in the company
 
Continuous Improvement and Leadership Development Expert
Continuous Improvement and Leadership Development ExpertContinuous Improvement and Leadership Development Expert
Continuous Improvement and Leadership Development Expert
 
09 Thanh.pdf
09 Thanh.pdf09 Thanh.pdf
09 Thanh.pdf
 
Chapter 12
Chapter 12Chapter 12
Chapter 12
 
Hrd 14
Hrd 14Hrd 14
Hrd 14
 
Week 2.pptx
Week 2.pptxWeek 2.pptx
Week 2.pptx
 
Staff motivation
Staff motivationStaff motivation
Staff motivation
 
Final paper and powerpoint presentation
Final paper and powerpoint presentationFinal paper and powerpoint presentation
Final paper and powerpoint presentation
 
Hr and open innovation
Hr and open innovationHr and open innovation
Hr and open innovation
 
The Resilient Designer Report 2013
The Resilient Designer Report 2013The Resilient Designer Report 2013
The Resilient Designer Report 2013
 
Basics of instructional design
Basics of instructional design Basics of instructional design
Basics of instructional design
 
Joo lee, hang
Joo lee, hangJoo lee, hang
Joo lee, hang
 
Hrd 3
Hrd 3Hrd 3
Hrd 3
 

Recently uploaded

BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
dot55audits
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
Solutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptxSolutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptx
spdendr
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Leena Ghag-Sakpal
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 

Recently uploaded (20)

BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
ZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptxZK on Polkadot zero knowledge proofs - sub0.pptx
ZK on Polkadot zero knowledge proofs - sub0.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
Solutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptxSolutons Maths Escape Room Spatial .pptx
Solutons Maths Escape Room Spatial .pptx
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 

Workplace Orientation - Motivation in Communication Industry

  • 1. RMIT UNIVERSITY VIETNAM COMM2387 WORKPLACE ORIENTATION MOTIVATION IN COMMUNICATION INDUSTRY Group members: Tran Nguyen Ly (s3309992) Nguyen Tran Trong Thuyet (s3309997) Nguyen Duc Hanh (s3312619) Nguyen Thi Hong Thuy (s3312596)
  • 2. Table Of Content • Theoretical Viewpoints • Application in the industry • Discussion • Tips: How to be motivated • Conclusion
  • 3. Theoretical Viewpoints The classical theories • Maslow’s hierarchy of needs • Douglas McGregor ‘s Theory X and Y about human nature Theory X  NEGATIVE VIEW: no ambition, little work, avoid responsibility Theory Y  POSTIVIE VIEW: self-direction, responsibility  Participation maximizes motivation
  • 4. Theoretical Viewpoints Contemporary Theories • Goal Setting Theory Specific goals  enhance work performance Participation in setting goal  more commitment Feedback  do better • Job Design Job enlargement and enrichment Job characteristic model (skill variety, task identity, task significance, autonomy, feedback)  Suggested actions: combine task, establish client relationship, feedback, load vertically, etc.
  • 5. Application in the industry The characteristics of communication Industry in Vietnam: • New to Vietnam and growing regarding PR • Mostly young and innovative workforce • Challenging but attractive to the young labor (BMG 2011) • Considered as a trendy job • High pressure but stimulating (Pham 2011)
  • 6. Application in the industry The theories in practice • Maslow’s HoN: As GDP in Vietnam is still low ($835 per capita in 2007), salary is the crucial priority.  Focus on the first level of the hierarchy (Truong 2009) • Theory X & Y: “It depends on the culture of your company.” (D Gordon 2012, Managing Director of DDB Vietnam, 12 April) If Theory X is more appropriate, encourage employees’ freedom and self-learning from their mistakes. If Theory Y is more appropriate, give them the tasks that they’re most comfortable with.
  • 7. Application in the industry The theories in practice • Goal Setting Theory: “The more specific the goal is, the more motivation employees get.” (G Nguyen 2012, Managing Director of TBWA Vietnam, 17 April) • Job Design Theory: “Being an coordinator, I have to work with new types of clients everyday and sometimes, I also have to get involved in concept generating.” (T Nguyen 2012, Volunteer Coordinator of LIN, 4 April)
  • 8. Discussion Time..!! When it comes to work, there are more external factors than meets the eye. In your opinion, what MOTIVATE and DEMOTIVATES you to work..?! What are your EXPECTATIONS of the boss…?!
  • 9. Motivation Expectations in Vietnam Employee vs. employer perceptions as regard issues of satisfaction order (in order of importance) Figure 2. Reproduced from Truong & Heljden 2009
  • 10. Motivation Factors in Vietnam Figure 1. Reproduced from Ung 2011.
  • 11. Tips: How to be motivated For the employees: • Find a buddy • Reward yourself • Stay physically and mentally healthy (Allen 2001) • Reflect your achievements • Approach the task in different way (Davidson 2008)
  • 12. Tips: How to be motivated For the employers: • Keeps the employees in the loop • Be democratic • Give rewards • Build your culture around the team (Hellawell 2012)
  • 13. Conclusion • There are many theories to explain motivation in workplace. • In general: motivation at workplace emphasizes the excitement of the work. • In communication industry: “the industry itself motivates employees because of the nature of work.” (G Nguyen 2012, Managing Director of TBWA Vietnam, 17 April) • Motivation requires on both employees and employers’ effort.
  • 14. References Allen, D 2001, Getting things done, Penguin Books, United States of America. Caudron, S 1994, ‘The De-jobbing of Amberica’, Industry Week, September, pp. 31-36. BMG 2011, ‘Nghề PR- Nghề của bạn trẻ năng động’, BMG, Vietnam, <http://www.bmg.edu.vn/vn/bao-chi-viet- ve-bmg/bao-chi-viet-ve-bmg/nghe-pr--nghe-cua-ban-tre-nang-dong/30/1>. Caudron, S 1994, ‘The De-jobbing of Amberica’, Industry Week, September, pp. 31-36. Conshaw, SF 1988, A Study of McGregor’s Theory X, Theory Y and the influence of Theory X, Theory Y assumptions on causal attributions for instances of worker poor performance, McGraw-Hill, New York. Davidson, J 2008, 60 seconds self-starter: Sixty solid techniques for motivating yourself at work, F+W Publication, USA. Hellawell, M 2012, How to create a thriving workplace: reaping the benefits of employee satisfaction, Strategic Direction, vol. 28, pp. 3-5. Ung, L 2011, ‘A Study of Motivation Factor for Employee Taiwan Industrial Company in Vietnam’, Master of Engineering Degree Thesis, National University of Tainan, Taiwan. Maslow, A 1954, Motivation and Personality, McGraw-Hill, NY. Naylor, JC & Ilgen, DR , ‘Goal Setting: A Theoretical Analysis of a Motivational Technique’, Research in Organizational Behavior, vol. 6, pp. 95-140. Pham, PT 2011, ‘Quan hệ công chúng - Nghề “giữ hồn” cho thương hiệu’, edunet, 1st August, viewed 15th April 2012, <http://edunet.com.vn/huong-nghiep/79/quan-he-cong-chungnghe-giu-hon-cho-thuong-hieu >. Robbins, SP & Coulter, M 2005, Management,8th edn, Pearson Education, New Jersey. Truong, Q & Heijden, B 2009, ‘The changing face of human resource management in Vietnam’, in The changing face of Vietnamese management, in Rowley, C & Truong, Q (ed.), Routledge, NY, pp. 24-49.

Editor's Notes

  1. Vietnam is listed as “low income country” with GDP of $835 per head a year in 2007 thus salary is still one of the most important issues to employee (Truong 2009).
  2. http://shdvietnam.com/?display=news_detail&amp;id=595
  3. http://www.youtube.com/watch?v=1SY8qJntO4Q