The document explores the concept of attitude, defining it as a response tendency and outlining its four components: emotional, cognitive, conative, and evaluative. It emphasizes the impact of environment and past experiences on attitudes and discusses the benefits of maintaining a positive attitude, including increased productivity and reduced stress. Lastly, the document provides steps to foster a positive attitude, highlighting personal responsibility and the importance of positive thinking.

1. Winning Attitude

2. What is attitude?
 A tendency to respond positively or
negatively towards a certain idea, object,
person or situation.
 The four components of attitude are:
Affective – emotions or feelings
Cognitive – beliefs held consciously
Conative – inclination for action
Evaluative – positive or negative response to
stimuli

3. The Iceberg
How much do you see of
an iceberg?
Only 10% of any iceberg is visible.
The remaining 90% is below
sea level.
The iceberg phenomena is also applicable on human beings….
10%
90%

4. The Iceberg
KNOWN TO
OTHERS – 10%
UNKNOWN TO
OTHERS – 90%

5. Factors that determine
attitude
 Environment
Other People’s
Behavior
Negative
Work
Environment
Changing Environment
Past Experience

6. Benefits of A Positive Attitude
 Increase in productivity
 Solves Problems
 Improves Quality
 Increases Profits
 Reduces Stress

7. Consequences of Negative
Attitude
 High stress
 Health issues
 Creates a negative environment

8. Steps to build a Positive
Attitude
 Change focus
 Build positive thoughts
 Do not procrastinate
 Stay away from negativity
 Do not dwell on past experiences

9. Building a Positive Attitude
 Accept Responsibility
 We are responsible for our what we do. Lets not
play the blame game
 Take control
 Take control of situations rather than letting
situations taking control of you
 Manage your thinking
 Positive thinking brings about a positive attitude
 Manage your self-talk
 If you think you can or if you think you can’t;
you’re right – Henry Ford

10. In Conclusion…
 Our attitude determines who
we are
 Working with a positive
attitude takes us to new
heights
 Focus on building a positive
work environment which in
turn helps to build a positive
attitude