SlideShare a Scribd company logo
Orbit Media Studios
@orbiteers #wineweb
1. Giant Phone Book – find people
2. Tiny Radio Station - broadcast
3. Party Line – build relationships
“Because that’s where the money is.”
Giant phone book
Find People Based On…


1.  Biography
2.  Geography
3.  Interest
FilteredTweeps.com
Twitter Advanced Search
search.twitter.com/advanced
Tiny radio station
Broadcast Other’s Content: Retweet

  • Native Re-Tweet method (not recommended)




  • Manual Re-Tweet with comment (recommended)
Broadcast Yourself


1.  URL shorteners
2.  Hashtags
3.  Top retweet-ed words
URL Shortener
            Bit.ly


1.  http://www.orbitmedia.com/blog/what-is-twitter-…
2.  http://bit.ly/e6pl2W
3. 
Hashtags “#”
 •  Topic




  •  Event




  •  Emphasis
Top Retweeted Words
1.  you                          11.   please retweet
2.  twitter                      12.   great
3.  please                       13.   social media
4.  rewteet                      14.   10
5.  post                         15.   follow
6.  blog                         16.   how to
7.  social                       17.   top
8.  Free                         18.   blog post
9.  media                        19.   check out
10.  help                        20.   new blog
Source: HubSpot, Science of Blogging
Party line
When to use the party line

1. Invitations
2. Compliments
3. Questions
4. Thank you’s
Say Hello “@”
Mention Others
ManageFlitter.com
Do’s and Don’ts
Don’t

1. Take things personally
2. Expect too much too fast
3. Over think things
Do

1. Be friendly and polite
2. Be positive
3. Be yourself!
Twitter 102: Sneak Preview

1.  Management (HootSuite)
2.  Measurement (Analytics)
3.  Automation
Wine & Web: Twitter 101

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