The document discusses leadership in the digital age and the use of social media tools to promote initiatives and develop relationships. It provides an agenda for a talk on leadership concepts, how social media can help amplify messages and empower teams. Examples of effective social media interactions are given, as well as tips for organizations on determining voice and compelling content. Tools like Twitter, Facebook, Google+, Pinterest and blogs are explored.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Social Media Citizenship: Please leave your cell phone on! How People with D...Aaron Johannes
I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
A bouquet of social media: choosing the right one for the right occasion pachtmar
Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
Context, social media culture, best practice-sharing & community engagement for Jewish startup projects (by Esther Kustanowitz, April 9, 2014, San Francisco)
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Social Media Citizenship: Please leave your cell phone on! How People with D...Aaron Johannes
I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
A bouquet of social media: choosing the right one for the right occasion pachtmar
Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.
2012 NWA Conference - Social Media Boot Camp Tiffany Sunday
2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
Context, social media culture, best practice-sharing & community engagement for Jewish startup projects (by Esther Kustanowitz, April 9, 2014, San Francisco)
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
Rabbinic Management Institute - October 2013 (American Jewish University)Esther Kustanowitz
A presentation about social media's virtual rabbinic pulpit, delivered to the Rabbinic Management Institute opening seminar at American Jewish University. (October 22, 2013)
Congratulations, you have an online community! Odds are, you also have an offline community. Are you using one to strengthen the other?
Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world.
In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap.
Takeaways:
- An understanding of the different types and benefits of online and offline communities
- Tactics to kickstart their online and offline communities
- Ways to engage their communities both online and offline
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
JCSA hosted a webinar about using Twitter, featuring me (@estherk), Andy Neusner (@jfederations, @jewishevents) and moderated by William Daroff (@daroff). This is my component of the presentation, which focuses on creating content that builds relationship and adds value, and also some tips for Tweeting for small organizations or programs.
Jewish Innovation, Online and Off: Presentation to Sixth & I Historic SynagogueEsther Kustanowitz
A survey of what Jewish innovation is, what it represents to traditional Jewish institutional life, and how we can apply lessons from improv and social media to strengthen engagement.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
4. Buzzwords
• Showing up – being present
• Creating and deepening relationship
• Adding value
• Connecting passionately
• Honoring the contributions of others
• Living generously
• Making life more meaningful
5. Videos That May Stress You Out,
But Aren’t Meant To
• Social Media Revolution
• What Happens on the Internet in 60 Seconds
• Where Do Good Ideas Come From
6. Today’s Agenda
• A look at leadership
• Some concepts to keep in mind
• how social media tools can help you promote your
initiatives
– develop deeper relationships with constituents
– amplify your message
– empower your team to mobilize their own talents and
strengths in achieving project goals.
• Twitter case study
• new tools, tips and best practices
• questions
7. Are Nonprofits Seeing Results on Facebook?
www.wildapricot.com/blogs/newsblog/2011/06/13/a
re-non-profits-seeing-results-on-facebook
According to a Wild Apricot survey, over 80 percent of
organizations surveyed feel that Facebook is effective in:
Increasing awareness of their organization (not a notable
increase in new constituents)
Reaching more people
Providing information to their constituents
Enhancing relationships with their constituents
8. Stating the Obvious: Social Media is
Important for Jewish Organizations
Strengthen community – online AND off
Bridge between gatherings
Create stronger, more valuable relationships
Support outreach, registration & fundraising efforts
Court engagement from “younger” people
10. What’s Jewish About Social Media?
Communal values
• V’ahavtal’re’akhakamokha
• Kolyisraelareyvimzehla’zeh
• Al tifrosh min hatzibbur
• Finally, everyone can be a rabbi or writer or activist – nation of priests
Educational values
• At p’takh lo
• Asehlekharav
• “Much have I learned from my masters, and more from any colleagues
than from my masters, and from my disciples the most.” –R. Hanina
(Ta’anit 7a)
Social/family values
• Jewish geography
• See what your children are doing when they don’t call
• TMI/ no boundaries, but it’s all in our own best interests
15. Ideas That Come From the People
• Yitro
• Tzelophehad’sdaughters
shifting inheritance laws
• 2.5 tribes stay on
the other side of the Jordan
• Aaron’s sons bringing a strange fire
• Korach’srebellion
16. From “Top-Down” to “Up and Out!”
• Used to be just top-down:
– hierarchy
– undemocratic
– user impact: low
• Now also bottom-up:
– peer reviews
– consumer feedback
– invested “prosumer” class
• Next phase: Wonkavator
http://content9.flixster.com/question/46
/64/76/4664763_std.jpg
18. World Leaders on Twitter
• The Digital Policy Council anticipates penetration on
Twitter for world leaders to be nearing 100% in 2013. This
would render Twitter as a de facto communication tool for
all heads of state.
• The sheer popularity that social platforms like Twitter
possess make it clear that traditional media channels are
no longer adequate or in some cases, even effective.
• Leaders seek to be where their people are, and are
recognizing, more than ever, that the options for
communicating with their electorate have been redefined.
Info from:http://www.digitaldaya.com/admin/modulos/galeria/pdfs/69/156_biqz7730.pdf
19. These Are Your World Leaders (on Twitter)
1. Barack Obama, President, United States, 24.6 million, @BarackObama
2. Hugo Chavez, President, Venezuela, 3.8 million, @chavezcandanga
3. Abdullah Gul, President, Turkey, 2.6 million, @cbabdullahgul
4. Queen Rania, the Queen Consort of the King of Jordan, 2.5 million, @QueenRania
5. Dmitry Medvedev, President, Russia, 2 million, @MedvedevRussia
6. DilmaRouseff, President, Brazil, 1.8 million, @dilmabr
7. Cristina Fernández de Kirchner, President, Argentina, 1.5 million, @CFKArgentina
8. Juan Manuel Santos, President, Columbia, 1.5 million, @JuanManSantos
9. Enrique PeñaNietoin, President, Mexico, 1.4 million, @EPN
10. Sheikh Mohammed, Prime Minister, United Arab Emirates, 1.3 million@HHShkMohd
http://www.vincent-fung.com/2013/01/our-world-leaders-are-top-twitters.html
20. But How Are They Using It?
• World leaders use social media
like celebrities:
– regular broadcast media channels
– minimal talkback (“one direction”)
– “fans” not “partners” or “investors”
• 21st century community leaders
use social media like humans:
– to form relationships
– deepen commitment
– bi-directional connect
– “foster the people”- users as partners
21. Effective Social Media Interactions
Contain…
• Commitment to relationship-building
• Collaborative spirit
• Involvement in public infostream
• Initiating & participating in conversations
• Authentic voice
• Adding value to public discourse, online & off
(self-promotion is secondary)
• Intentionality - kavanah
22. Social Media Overload
• Logos of T, FB, Tumblr, Pinterest, Spotify
others
http://wplift.com/freebie-70-32px-custom-social-media-website-icons
24. Personal Training
• Social media regimen/cultural immersion
– Find time (coffee breaks, lunchtime, etc)
– Check Twitter/Facebook page at least once a
day
• ReadTweetstreamsor Status Feeds of people
and orgs you’re following –begin to
participate in conversations
• Share a FB group or event with friends who
are “hubs”
• Ask questions (professionals/civilians) –
asehlekharav
25. Social Media Research
• Develop “ambient awareness”
• Learn the language
• Schedule “surveillance time”
• Follow links, explore tools, read about social
media use (Mashable, Inside
Facebook,Tweetdeck, mobile apps)
• Who’s doing it right? What can you “borrow”
from them?
26. Facebook vs. Twitter
• Facebook – distribution, sharing & discussion (deeper
reach)
– a newsroom
– the water cooler/break room
– Jewish geography: school/camp/uni reunion
– evite.com
• Twitter - consumption & distribution (wider reach)
– a cocktail party in a large room
– a convention
– a sports arena
– CNN news ticker
27. Google + &Pinterest
• Google+:
– video meeting center
– space to share articles of interest
– space for discussion?
– better way to organize friends?
• Pinterest:
– An online portfolio
– A scrapbook
– A design journal or interior decorating plan
• Both: Basically a mystery to me
28. 5 Things You Can Do Now
1. Asehlekharav – both rav and rabim
2. Learn the language
3. Think about social media as an outreach
strategy and a conversation to build
engagement
4. Create a content plan
5. Be open to input & inspiration from other
places
29. Actions for Your Organization
• Determine your institutional voice/s& value
– How does your group serve the community?
– Create your own FAQ
• Define “compelling content” for your organization
– Identify newsy angles for programs, use as hook to promote org
in online conversations
– Consider starting a blog, so you can host conversations
• Asset Mapping
– Who/what are your strongest resources?
– Find “mavens”/hubs in your community, invite their feedback &
partnership
• Consider inviting personal assessment by a social media
trainer
30. Content: Engaging Your Audience
• Know what’s out there &how people are using it
• Develop an invested audience
– create riveting content
– be consistent and reliable with your messaging
– be willing to listen to feedback, and adapt accordingly
– provide a unique value
• emotional /intellectual connection
• speak to a shared passion – justice, equality, sports
• personality, humor (snark)
• Try new things to see what works
31. Blog Strategy Checkpoint
• If your organization had a blog, what would its
purpose/mission statement be?
• How often would you post?
• What would your first five posts be about?
• Who would write them?
• How would you promote them/get new
readers?
32. How Do I Find Things to Post About?
• Google Alerts / Google News Search (archives)
• Stay tuned to Twitter, CNN, BBC, Facebook –
what are people talking about, and how does
it relate to your work?
• Authentic lenses on passionate subjects
• Consult your fellow Limmudnikim (share
Limmud on one leg, articles of interest about
other communities, et al)
33. Twitter Case Study: JOI Twitter
The Jewish Outreach Institute
•Engaging audience
•Requesting action
•Providing related content
•Promoting organization
•Exec on Twitter
•#intermarriage #personalstory
#shavuot #facebook
36. Tools & Resources
• Free webinars from DarimOnline.org and Wild Apricot
• Inside Facebook and Mashable newsletters (for social
trends/literacy in social media tools and shifts)
• eJewishPhilanthropy, especially: Using Technology Wisely
• Google Alerts - articles of interest
• “In Plain English” series
• Manifesto: Social Media for Jewish Organizations:
http://estherkustanowitz.typepad.com/myurbankvetch200
5/2009/11/manifesto.html
• Here Comes Everybody – Clay Shirky
• Empowered Judaism – ElieKaunfer
• Linchpin – Seth Godin
Intelligence. Presence. Charisma. Humor. A prevailing sense of justice, a commitment to purpose, a passion for driving change. These are the qualities that most effective leaders start with - but motivating a committed team and mobilizing available tools are what help drive leadership toward real impact.Using case studies, tools, and overall social theory, we'll delve into social media culture , learning how social media can help you promote your initiatives, develop deeper relationships with your constituents, amplify your message beyond any imagined reach, and empower your team to mobilize their own talents and strengths in achieving project goals. Bring your questions for crowdsourcing and learn new tips and best practices from our speaker, who has consulted on and lectured about social media for organizations like the ROI Community of Jewish Innovators, the Berman Jewish Policy Archive, Professional Leaders Project, LimmudLA, Limmud NY, the Jewish Federations of North America, and London's own JHub.
Review some of the buzzwords from social media presentation.
Literally top-down management. God to Moses, Moses to the Jews. At some point, Yitro came along and said, please elect some barristers to assist you, but there was always a judgment rendered on high.
OK, so not every idea from the people is a good one. People have big ideas – leaders help them refine and achieve.
Effective social media interactions – in nonprofit or for profit…all about strengthening relationship
Sometimes we don’t know how to use the tools. But we can’t let them intimidate us. So we start slowly and learn to acclimate.
No linkbaiting – don’t write Angelina Jolie in a post unless you’re actually writing about AJ.