What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
Twitter: All You Need To Know--How To Use Twitter For Your BusinessVanksen
In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
Twitter: All You Need To Know--How To Use Twitter For Your BusinessVanksen
In this presentation, you will find an explanation of societal movements that make Twitter such a success, an explanation of the tool, all the details, tips and tricks, and most importantly how you can use Twitter for your business in an effective manner.
Key findings:
This network is used only by a minority, an interesting one at that, but still a minority...
- Little content is created on Twitter, even if it is an extraordinary tool for breaking news to spread quickly.
- Twitter is not a strategy by itself, but is a part of the bigger picture.
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Enhancing your online presence with social mediaAnne Osterrieder
How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.
This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.
More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
What's being said online about your brand?Creative Led
A look at some of the free and subscription tools being used to monitor brands in social media. Presented at Social Media Academy event re social media in financial services - 29 June 2011, London
Slides presented by Simon Sanders to PROI Workshop in Istanbul October 2010.
Search Engine Optimization (SEO) – The importance of search results for reputation management
• How Google works - all about optimising
• Paid search - and its role in PR
• Applying SEO to PR - steps you can take
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Enhancing your online presence with social mediaAnne Osterrieder
How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.
This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.
More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
This is a presentation I gave in June 2009 to the Public Affairs Council on how to use Twitter and how we utilize it at the American College of Cardiology.
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
What's being said online about your brand?Creative Led
A look at some of the free and subscription tools being used to monitor brands in social media. Presented at Social Media Academy event re social media in financial services - 29 June 2011, London
Slides presented by Simon Sanders to PROI Workshop in Istanbul October 2010.
Search Engine Optimization (SEO) – The importance of search results for reputation management
• How Google works - all about optimising
• Paid search - and its role in PR
• Applying SEO to PR - steps you can take
Twitter for professional development and career progressionSally Cummings
Presentation delivered to ALIA Top End Symposium, Darwin 2011 - "Twitter for professional development and career progression".
See the attached speaker's notes for further detail (and where the text in the slides is unclear).
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Using Social Tools to build informal communitiesDavid Gurteen
This is a 2hr talk I gave at the National Library Board (NLB) in Singapore on 11 August 2009 to about 40 people. The talk was mainly about how I use social tools to build and support the Gurteen Knowledge Community and in particular about Twitter.
This presentation created by Alec Biedrzycki is the first installment of a three-part seminar series that was hosted at Studio Crossings throughout the summer of 2011. It focuses on the psychology around social media and getting over the fear of putting yourself "out there" to be found. Consider this as an introduction to social media marketing answering the 5 W's.
This presentation covers basic business tools for using Twitter in a small business marketing plan. It also offers and introduction to the social networks lingo and terminology.
Twitter: A Hands-On Learning Session for Researcher
Twitter for membership organisations
1. www.lansons.com
for…
Twitter for…Membership Bodies
Live webinar – 4 August 2010
Simon Sanders, Head of Digital, Lansons Live
Clive Booth, Director, Lansons Communications
3. today’s agenda
today s
1 social media - context
2 what’s in it for you?
3. basics – how it works
4. how membership bodies are using Twitter
5. tools, tips and tricks
6. actions to consider
right-
Please use the text box on right-hand side to ask / answer any questions….
7. social media in the UK
85% of UK now online
1/3 have uploaded / 85% have watched video online
64% have social network profile(s)
29m visit social media sites in UK per month
Facebook worldwide has ½ billion profiles
Twitter just had 20 billionth tweet
Source: Oxford Research Company
8. consumption…
media consumption…is changing
number of people watching tv online increased 600% yoy
social networking becoming the most popular pastime
average time spent on social sites is > 6 hours per month
1 in 3 adults “could not live without the Internet”
Internet”
Source: Oxford Research Company
9. too…
marketing and advertising are changing too…
Google – the most popular website
78% of users look online for info about goods and services
70% trust online recommendations from strangers
90% trust online recommendations from people they know
20% of all Tweets contain reference to a product / brand
steroids”
age of recommendation – “word of mouth on steroids”
Source: Oxford Research Company
10. summary…
in summary…
Content – personal brand / every company = media
Connections - people, products, services, info
Communities – formed round areas of interest
it’s all about….Conversations
…
12. Twitter…
one view of Twitter… *
“stroking your own ego”
ego”
“noodling around with no-one listening”
no- listening”
“bulk text-messages by PC”
text- PC”
“a broadcast channel”
channel”
“a waste of time”
time”
* as collected by @simonsanders
19. be…
what Twitter is / can be…
“a way to extend my network and exchange ideas”
ideas”
“a means to discover things I wouldn’t otherwise find out about”
wouldn’ about”
“a forum for offering customer service and listening to feedback”
feedback”
“a way for brands to be more accessible to customers”
customers”
“a hub for stakeholder engagement – members, partners, media”
media”
* as collected by @simonsanders
45. follow…
follow…your nose
add your contacts
others’ followers…
look at others’ list of followers…
…and the people they follow
use Twitter lists
drill into interesting tweets / conversations
friday”
“follow friday” #ff
Search’
Use ‘Twitter Search’ for keywords
Use hashtags
65. what to consider?
right now - who’s doing what and in what capacity?
consider – benefits versus resource
engage internally – get back-up and buy-in
talk about what you know – news, content, opinion
follow people of interest – listen before you participate
share content - join the conversation
integrate - with other offline / online activity
experiment – make it happen!
66. what can you gain?
profile - presence, awareness and relevance
Community – being part of the conversation
Connections – people you may never otherwise reach
feedback – help, ideas and inspiration
intelligence - learning through listening / engaging
reach – greater interest in news and events / value from content
business development - membership retention / acquisition
reputation management - stakeholders, media, partners
67. thank you
for more info / follow-up
follow-
simons@lansons.com
0207 294 3618
@simonsanders
cliveb@lansons.com
0207 294 3634
@clivebooth