2011 04-27 Honours college sustainable leadership

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2011 04-27 Honours college sustainable leadership

  1. 1. social media: follow the leader @martinspecken
  2. 2. What do you use? www.hyves.nl
  3. 3. What do you use? www.facebook.com
  4. 4. What do you use? www.linkedin.com
  5. 5. What do you use? www.delicous.com
  6. 6. What do you use? www.slideshare.net
  7. 7. What do you use? www.twitter.com
  8. 8. Start using LinkedIn www.linkedin.com
  9. 9. Start using Twitter www.twitter.com
  10. 10. Why not use Twitter? <ul><li>39% “Seems useless” </li></ul><ul><li>21% “Worry about my privacy” </li></ul><ul><li>9% “Costs too much time” </li></ul><ul><li>7% “More value other networks” </li></ul>source: www.contentgirls.nl
  11. 11. Why use Twitter? <ul><li>54% “Good news source” </li></ul><ul><li>47% “Entertainment” </li></ul><ul><li>40% “Keep informed about friends and collegues” </li></ul><ul><li>35% “A kind of RSS-feed” </li></ul><ul><li>33% “I learn a lot using Twitter” </li></ul><ul><li>30% “Social aspect (dutch: gezellig)” </li></ul><ul><li>17% “News travels very fast” </li></ul><ul><li>14% “Getting to know people” </li></ul><ul><li>8% “Good way of networking” </li></ul>source: www.contentgirls.nl
  12. 12. Without social media Website gives, user takes
  13. 13. With social media Interaction, dialogue
  14. 14. watch
  15. 15. add
  16. 16. receive
  17. 17. pass through
  18. 18. Main advantage: Wide range
  19. 19. You Work School News Interests Hobby Family Friends Collegues
  20. 20. You Work School News Interests Hobby Family Friends Collegues
  21. 21. Adding + reading tweets <ul><li>www.twitter.com (or app) </li></ul><ul><li>TweetDeck ( www.tweetdeck.com or app) </li></ul><ul><li>Hootsuite ( www.hootsuite.com ) </li></ul><ul><li>Gravity (app) </li></ul>
  22. 22. http://search.twitter.com/advanced example: http://tinyurl.com/searchmartin Twitter search
  23. 23. Connect Twitter
  24. 24. Connect Facebook
  25. 25. Connect LinkedIn
  26. 26. This project <ul><li>Start LinkedIn account… and use it </li></ul><ul><li>Start Twitter account… and use it: </li></ul><ul><ul><li>Find and follow the #slhanze students </li></ul></ul><ul><ul><li>Find and follow the leaders </li></ul></ul><ul><ul><li>Make a public list on an item </li></ul></ul><ul><ul><li>Follow other lists </li></ul></ul><ul><ul><li>Tweet your info </li></ul></ul><ul><ul><li>Retweet other tweeps </li></ul></ul>
  27. 27. Use #slhanze Follow @martinspecken

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