Let’s be honest, information is to be found everywhere – as it always has. So, it should come as no surprise that information architecture has also been around since the dawn of time. This is often forgotten in our enthusiasm for electronic media. I hope to make you think more about what makes a good information architect and what pitfalls we should avoid.
This was my closing keynote at World Information Architecture Day (WIAD) in Ghent, Belgium.
My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts – for games, apps, and beyond - yet fail miserably in the marketplace, even after an initial “one-product” success.
Surprisingly, most companies – particularly game and app publishers - don’t have a UX strategy. At best, they have a vague idea as to the desired UX of their “official” digital offerings, but may have left out other key parts of the user experience including landing pages, social-media messaging, advertising, etc. As a result, very few companies are able to create experiences that demonstrate much consumer value beyond that of a single, introductory product. “Just sprinkle some of your UX pixie dust on our crappy product and make it wonderful” – and this is exactly what many designers do; a short-term solution that more often than not guarantees failure in the long run.
My closing plenary from UX Camp Europe in Berlin, June 4, 2017. Here I reviewed some of the key issues talked about at the conference and share some of my own learning experiences
Describing the Elephant: UX Cambridge 2014Eric Reiss
My keynote from UX Cambridge 2014. My personal review of some of the problems we face communicating the value of user experience community today, a couple of practical, actionable tools, and suggestions as to how we can strengthen our community.
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
UX strategy is about analyzing an organization's business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot. This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Surprisingly, most companies don't have a UX strategy. In fact, very few even know what this document would contain. This talk aims to show people how to start, conduct, and complete this work, even within politically disinclined organizations.
My rant from EuroIA 2017 in Stockholm, Sweden. I have incorporated some notes in these slides that were part of my oral presentation for the sake of clarity.
My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts – for games, apps, and beyond - yet fail miserably in the marketplace, even after an initial “one-product” success.
Surprisingly, most companies – particularly game and app publishers - don’t have a UX strategy. At best, they have a vague idea as to the desired UX of their “official” digital offerings, but may have left out other key parts of the user experience including landing pages, social-media messaging, advertising, etc. As a result, very few companies are able to create experiences that demonstrate much consumer value beyond that of a single, introductory product. “Just sprinkle some of your UX pixie dust on our crappy product and make it wonderful” – and this is exactly what many designers do; a short-term solution that more often than not guarantees failure in the long run.
My closing plenary from UX Camp Europe in Berlin, June 4, 2017. Here I reviewed some of the key issues talked about at the conference and share some of my own learning experiences
Describing the Elephant: UX Cambridge 2014Eric Reiss
My keynote from UX Cambridge 2014. My personal review of some of the problems we face communicating the value of user experience community today, a couple of practical, actionable tools, and suggestions as to how we can strengthen our community.
Of brains and buttons (UXCE, Berlin, Germany)Eric Reiss
There are four main topics in this presentation - from simple practical considerations to the more obscure cognitive triggers. IAs need to know this stuff and act on it before the interaction-design crowd, the business analysts, and the content strategists take it away from them:
1. Forms and basic functionality - the crap needs to work
2. Building shared references - folks won't buy what they don't understand
3. Value-added services - enhancing the experience through context
4. Cognitive triggers - influencing irrational decision-making processes
UX strategy is about analyzing an organization's business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot. This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Surprisingly, most companies don't have a UX strategy. In fact, very few even know what this document would contain. This talk aims to show people how to start, conduct, and complete this work, even within politically disinclined organizations.
My rant from EuroIA 2017 in Stockholm, Sweden. I have incorporated some notes in these slides that were part of my oral presentation for the sake of clarity.
Ux strategy - the secret sauce that defines the pixie dustEric Reiss
My closing plenary from World Usability Day in Posznan, Poland on Nov. 26, 2016.
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
A bigger view of UX doesn't need a bigger screenEric Reiss
User experience has been around since the dawn of time. But for most people and their employers, UX is something that happens on a two-dimentional interface – a laptop, a tablet, a smartphone. As a result, our talents, as UX professionals, are limiting our career opportunities. Service design is part of UX. So is product design. As our discipline matures, we need to move beyond the digital interfaces and demonstrate how our skills can be applied to many other areas.
I made my first product design improvement at the age of three (I will provide photographic proof). And I have been thinking about user experience throughout my life. I would like to share some stories with my friends in Slovakia that I hope will help them grow their careers, strengthen their community, and enhance their national presence on the international scene.
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017Zoltan Kollin
Everyone agrees that well-designed products are intuitive, simple, clean, honest, innovative...except when they're not. It's not the design principles that matter the most - it's the users.
In this session I'll show how focusing on the users' needs might end up with you creating amazing products even when it sometimes means barbarously breaking widely accepted design guidelines.
In the changing age of internet, businesses and job routines every business owner or recruiter has their own personal beliefs and preferred strategies for hiring. We take a look at the history of jobs and hiring and introduce a Neo-Social concept of hiring with Arbunize in the modern social age. Try our recruiting solutions when the regular search process becomes stale.
Hany Rizk / Somuchmore – Is UX killing the experience?ConversionMeetup
With the growing awareness and value it has attained in the professional world, UX has finally reached the status of being perceived as much more than just a buzzword. As a result, testing and optimisation techniques have become ubiquitous and common to a point where almost any use case or UI or UX element have become standardised with best practices and design guidelines. This leads to products having similar look-and-feels with no uniqueness or sense of identity at all. How can a product be designed with a strong identity to stand out among its competitors, while at the same time appeasing to best practices in UX and conversion?
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
Describing the elephant. - Moving beyond professional silos when defining UXEric Reiss
Professional factions have made it impossible for the business community to make educated decisions - or even understand what UX is. Content strategists scream “Content is King.” The information architects yell “Structure the kingdom.” The SEO folks say, “There is no data without metadata.”
And the business community says, “WTF”
To which the advertising agencies say “We can solve your problem. Don’t ask how we do it, but we can. Just throw money in our direction.”
Guess who gets the money thrown at them?
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Brand of Steel: How Great UX Makes Brands UnbreakableEli Silva
Presented at Tulsa Talks in October 2015. This talk gets into the power of UX for brands, some common misconceptions about what User experience is and brings to the table, and how brands can build value with customers. Learn how to adapt, pivot and deliver exactly what your customers are looking for, and outperform, outmaneuver and outrank competitors time and again.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Eventex 2016 presentation by Martijn Timmermans, The Red Line Project. Topics: Why Storysharing is so effective at events. What tools can be used and How this results into more motivated and active audience engagement.
Ux strategy - the secret sauce that defines the pixie dustEric Reiss
My closing plenary from World Usability Day in Posznan, Poland on Nov. 26, 2016.
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
A bigger view of UX doesn't need a bigger screenEric Reiss
User experience has been around since the dawn of time. But for most people and their employers, UX is something that happens on a two-dimentional interface – a laptop, a tablet, a smartphone. As a result, our talents, as UX professionals, are limiting our career opportunities. Service design is part of UX. So is product design. As our discipline matures, we need to move beyond the digital interfaces and demonstrate how our skills can be applied to many other areas.
I made my first product design improvement at the age of three (I will provide photographic proof). And I have been thinking about user experience throughout my life. I would like to share some stories with my friends in Slovakia that I hope will help them grow their careers, strengthen their community, and enhance their national presence on the international scene.
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017Zoltan Kollin
Everyone agrees that well-designed products are intuitive, simple, clean, honest, innovative...except when they're not. It's not the design principles that matter the most - it's the users.
In this session I'll show how focusing on the users' needs might end up with you creating amazing products even when it sometimes means barbarously breaking widely accepted design guidelines.
In the changing age of internet, businesses and job routines every business owner or recruiter has their own personal beliefs and preferred strategies for hiring. We take a look at the history of jobs and hiring and introduce a Neo-Social concept of hiring with Arbunize in the modern social age. Try our recruiting solutions when the regular search process becomes stale.
Hany Rizk / Somuchmore – Is UX killing the experience?ConversionMeetup
With the growing awareness and value it has attained in the professional world, UX has finally reached the status of being perceived as much more than just a buzzword. As a result, testing and optimisation techniques have become ubiquitous and common to a point where almost any use case or UI or UX element have become standardised with best practices and design guidelines. This leads to products having similar look-and-feels with no uniqueness or sense of identity at all. How can a product be designed with a strong identity to stand out among its competitors, while at the same time appeasing to best practices in UX and conversion?
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
Describing the elephant. - Moving beyond professional silos when defining UXEric Reiss
Professional factions have made it impossible for the business community to make educated decisions - or even understand what UX is. Content strategists scream “Content is King.” The information architects yell “Structure the kingdom.” The SEO folks say, “There is no data without metadata.”
And the business community says, “WTF”
To which the advertising agencies say “We can solve your problem. Don’t ask how we do it, but we can. Just throw money in our direction.”
Guess who gets the money thrown at them?
I’d like to see these professional barriers broken down. We ALL bring something valuable to the table – if we’re ever allowed to sit at that table. And I’d like to share a model for UX that respects our differences, but provides an easy-to-understand framework on which businesses can build their UX strategies.
The Complexity Curve: How to Design for Simplicity (SXSW, March 2012)Dave Hogue
Interfaces and devices are providing more and more power and functionality to people, and in many cases this additional power is accompanied by increasing complexity. Although people have more experience and are more sophisticated, it still takes time to learn new interfaces, information, and interactions. Although we are able to learn and use these often difficult interfaces, we increasingly seek and appreciate simplicity.
The Complexity Curve describes how a project moves from boundless opportunity and wonderful ideas to requirements checklists and constraints then finally (but only rarely) to simplicity and elegance. Where many projects call themselves complete when the necessary features have been included, few push forward and strive to deliver the pleasing and delightful experiences that arise from simplicity, focus, and purpose.
David M. Hogue, Ph.D. - VP of Experience Design, applied psychologist, and adjunct faculty member at San Francisco State University - introduces the Complexity Curve, discuss why our innovative ideas seem to fade over the course of a project, explain why "feature complete" is not the same as "optimal experience", and offer some methods for driving projects toward simplicity and elegance.
Comments on twitter at #SXsimplerUX
Audio available at:
http://schedule.sxsw.com/2012/events/event_IAP13657
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Brand of Steel: How Great UX Makes Brands UnbreakableEli Silva
Presented at Tulsa Talks in October 2015. This talk gets into the power of UX for brands, some common misconceptions about what User experience is and brings to the table, and how brands can build value with customers. Learn how to adapt, pivot and deliver exactly what your customers are looking for, and outperform, outmaneuver and outrank competitors time and again.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Eventex 2016 presentation by Martijn Timmermans, The Red Line Project. Topics: Why Storysharing is so effective at events. What tools can be used and How this results into more motivated and active audience engagement.
A slideshow summarizing the many positive aspects of renewable energy sources, their specific forms and methods of use, as well as the overall need for a shift towards primarily renewable energy use.
Trends and Directions of Technology in Elementary Schools under the Bangkok ...Dr Poonsri Vate-U-Lan
The future can be forecast from a decision based on current knowledge in relation to the trends and directions of computer technology implementation in a school. It depends frequently on the influence of administrators and their knowledge level. It is crucial to study the demand and the confidence level of e-learning implementation in the schools from an administration perspective. In 2013, a group of 120 school administrators attended a seminar workshop on e-learning at a university in Bangkok, Thailand. Fifty-six participants returned the questionnaire. The survey elicited level of their interest towards a combination of instructional approaches and computer technology. The research results are presented in this paper and outline the different levels of their interest towards each computer-technology application. The questionnaire contained questions regarding the potential of e-learning implementation based upon the available infrastructure in their schools. The results showed that e-learning was considered to be an education tool where implementation was not seen as problematic and it was likely to be an addition to the education offerings in schools. The survey also found that social networking was influential among schools, parents and students in relation to the potential benefits of e-learning implementation in schools. The survey indicates that the demand and confidence levels of e-learning implementation at the schools under Bangkok Metropolitan were rated at a high level.
Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipymeRonald Kleverlaan
Crowdfunding presentation at the "Foro Colombiano de la Micro y Pequeña Empresa" in Colombia about the opportunities of crowdfunding for SMEs.
Agenda:
- History of crowdfunding
- Crowdfunding = Community Funding
- Different types of crowdfunding
- Market size and growth opportunity
- More then money
Website of conference: http://www.forosmipyme.com.co/
"It's 2010: 20 Technologies to Watch, and How to Cope" for SLA's Click University. The real secret is that the best way to cope is to remain positive and reframe our perception of the changes. They don't happen to us. We make them happen. Create the future. Who is better qualified to help invent the information and knowledge based economy than us?
This presentation was for Social Media Week Berlin on Tuesday, 24th September. It was targeted at NGOs, NPOs, activist organisations and charities who have important key messages to share with the community. The event will combine elements of a presentation and workshop. We will examine case studies of campaigns that have successfully used data visualisation in tandem with social media and content marketing techniques to spread information and ideas, and to counteract prevailing myths about climate change and renewable energy technology. We will then allow time for participants to split up into small working groups. Structured discussion tasks and group feedback will allow participants to investigate how these strategies can apply to their own organisation or issue. Participants will learn practical steps for identifying important messages, researching and developing content, incorporating data visualisation in a powerful and meaningful way, and promoting their data visualisation campaigns through social media and email outreach. In particular, the event will focus on developing powerful stories that will attract the support of influential sharers and thought leaders from a range of backgrounds, from activism through to industry, so as to maximise the campaign's reach and impact.
Thinking Outside the Book: Creating eBook success in the organisationScott Brown
Keynote presentation for Springer eBook Summit, February 2010. This presentation provides an overview of eBook trends, examples demonstrating quantitative and qualitative ROI, and examples for driving adoption of eBooks in the organisation.
Back to Basics: Getting the Content Essentials Rightdclsocialmedia
In this session we’ll consider what we might be neglecting in our rush to be exciting and trendy. We’ll explore the content essentials, and look at how an organization can manage and plan for them.
Get your essays and research papers written from the leader in the writing industry. We have in the academic writing field since 2001. We have customers from across the world. All orders will be provided with free draft before making any payment and payment details
Storytelling on mobile: making smart choices. More than 8 in 10 U.S. adults now get news on a mobile device. We need a new storytelling tool kit to attract and better serve our audience on mobile. On a small screen, what’s the best way to tell a particular story: digest, explainer, bulleted live updates or what-we-know lists, photo, video, graphic, audio, games, curation, or some combination? And what are the tools to make that happen as efficiently as possible? (Instructor: Christy Robinson)
Why SEO Won’t Look The Same This Time Next YearWayne Barker
It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.
Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?
Making Websites Talk: the rise of Voice Search and Conversational InterfacesAndrea Volpini
Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content. During this workshop we will cover: Why semantically rich, intelligent content is important for artificial intelligence and machine learning applications, how to optimise your content for Voice Search and Personal Digital Assistants, how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them https://wordlift.io/blog/en/entity/wordcamp-europe-2018/
The Ethics of AI – dealing with difficult choices in a non-binary worldEric Reiss
I started working with user experience (UX) long before the term was even known. Over the past 40 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for various design trends at the expense of basic usability. I have seen research that is faked, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that suppress accessibility and diversity by promoting false beliefs and false security.
Whenever we say, “That’s not my problem,” or, “My company won’t let me do that,” we are handing over our ethical responsibility to someone else – for better or for worse. Do innocent decisions evolve so that they promote racism or gender discrimination through inadvertent cognitive bias or unwitting apathy? Far too often they do.
We, as technologists, hold incredible power to shape the things to come. I would like to share my thoughts with you so you can use this power to truly build a better world for those who come after us!
My closing keynote from Product Camp Poland 2018.
As technologists, we all wield great power. I think we have an ethical responsibility to use this wisely. Alas, most people are confused by terms such as "morals" and "ethics." What is the difference? How can I apply this to my own work?
There are a lot of bullet points. I know this isn't fashionable, but I wanted you to be able to print this out and use it as a reference in your work.
Ethics and IA - seven deadly sins that prevent us from building a better worldEric Reiss
My keynote from World IA Day, 2018
I started working with information architecture long before the term was even known. Over the past 35 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for responsive design at the expense of basic usability. I have seen research that is forged, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that serve to suppress accessibility and diversity, and encourage false beliefs and false security.
My plenary speech at the inaugural UX Live London conference on October 26, 2017.
Eric Reiss
CEO and Author
4.30pm-5.15pm
Innovation vs. Best Practice – Conflict or Opportunity?
“Best practice” implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry – we want to go where no one has gone before. Thus, “best practice” and “innovation” are like oil and water – they don’t easily mix.
How can we, as UX professionals, balance the need for consistency that “best practice” provides, with our on-going mission to improve the quality of our products? How can we create genuine improvements – and when have we been seduced by the evil twins, Fad and Fashion?
“Innovation vs. Best Practice” explores the elements that make up these two ends of the UX spectrum. We’ll take a closer look at the popular definitions of both innovation and best practice – and discover why these are frequently inadequate, misleading, or both. Why is a “standard” not always a “best practice”? And if “invention” can be spontaneous, why is “innovation” always planned?
We’ll also examine some of the worst reasons to innovate, which are also some of the most common, plus the Japanese concept of “chindogu” – “useless innovation.” Perhaps most important of all, we’ll see how User Driven Design helps us avoid harmful innovation in comparison to the more common User Centered Design methodology.
This is my closing plenary from World Usability Day in Tallinn, Estonia on November 10, 2016.
User experience has been around since the dawn of time. But for most
people and their employers, UX is something that happens on a
two-dimensional interface – a laptop, a tablet, a smartphone. As a
result, our talents, as UX professionals, are limiting our career
opportunities. Service design is part of UX. So is product design. As
our discipline matures, we need to move beyond the digital interfaces
and demonstrate how our skills can be applied to many other areas. And
we need to adopt a clear, easy-to-understand definition of UX that
relates to an understandable, easy-to-implement design process. I’d
like to share this with you.
I made my first product design improvement at the age of three (I will
provide photographic proof). And I have been thinking about user
experience throughout my life. I would like to share some stories with
my friends in Estonia that I hope will help them grow their careers,
strengthen their community, and enhance their national presence on the
international scene.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Повечето UX специалисти в наши дни трупат умения за ползването на инструмените, които се предлагат на пазара. А тези инструменти са на разположение от десетилетия, ако не и векове, с различни имена, които всяко поколение им дава. За да се ползва най-доброто от тях, понякога е необходимо да се върнем малко назад и помислим какво искаме да постигнем с тази употреба.
В тази лекция ще споделя нещо, което съм научил през годините. Надявам се, че така ще помогна на вас да постигнете по-добри резултати в работата си и повишите стойността на проектите си с UX.
Не на последно място, ще се опитам да помогна да убедите колегите и екипа, че UX е необходимост.
Това са въпросите, които си задавам вече четири десетилетия. Може би и вие си задавате? Акo не, то е време да започнете:–)!
Защо продуктите и фирмите са обречени, ако нямат фокус върху UX?
Кога компанията е готова да прегърне UX?
Какви са хората, които стават добри UX дизайнери?
Какви са съставките на UX?
Как да мерим резултатите на UX?
My closing plenary at Seminario Experiencia de Usuario /UX, Universidad de Santiago de Chile, on November 14, 2014, sponsored by CitiAps. Spanish translation courtesy of Javier Velasco, PhD.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
1. Chickens and Eggs
(a broader view of information architecture)
Eric Reiss
@elreiss
WIAD 2016
February 20, 2016
Ghent, Belgium
2. My premise for today’s talk:
If you don’t know where you’ve been,
it’s difficult to see where you’re going.
3. I hope to dispell some myths:
IA was first invented in the ‘70s
IA relates strictly to digital information
Reading IA books will make you an IA
I also want to share my thoughts on three key issues:
context
psychology
changing content properties
My goals, your take-aways
4. So, when did it start?
Using the term
Doing the work
34. Information architecture Model ver. 0.01
(synthesis of ~900 terms, 8 April 2000)
Information
Information
Architect
Information
User
IA Goals
•Meet user-needs
•Mediation
•Usability
•Added value
•Navigate
•Search
•Browse
•Evaluate
•Design
•Implement
•Structure
•Tag/index
•Analysis
•Model
•Classify
•Evaluate
•Create
•Own
•Edit
•Manage
Standards
DisciplinesPolicies
Technology
37. How do we do information architecture?
• Gather things in convenient categories
• Call things something recognizable
• Put things where they can be found
38. Wurman’s LATCH model (1994)
L – Location
Ghent is a city in Belgium
A – Alphabet
Ghent starts with the letter “G”
T – Time
Ghent dates back to the stone age
C – Category
Ghent is a “marine west coast climate”
H – Hierarchy
Ghent is the largest city in Eastern Flanders
83. An ergonomic seat designed for one person
Optical lenses invented by Benjamin Franklin
Alcoholic mixture invented by Dr. Iain Marshall
Incandescent device invented by Thomas Edison
Fabric made on a loom invented by JM Jacquard
Rouge Royale (marble)
Baskerville Light (typography)
Domesticated mammal
(This is often how our clients look at their content)
Content objects
90. Let’s dry our hair...
Which three things do we need?
91.
92.
93. Message: the IA behind the
Internet of Things
has always been here.
It just hasn’t always been on the
internet! Now, it’s up to us to form the
electronic “arrows”
94. If we don’t get the context right,
the user experience suffers
100. Buy camera and case at same time
Expectation that some high-end cases would be sold
Case bought separately – two choices
Expectation that mostly low-end cases would be sold
Case bought separately – three choices
Expectation that mostly mid-range cases would be sold
Inspired by Dr. Susan Weinschenk
Three different scenarios
104. A - a sphere and a circle
B - a sphere and a cube
Which seem more alike?
105. A – cassette tape
B – mirror
C – music CD
D – LP record
Which of these items seems least relevant?
106. A – cassette tape
B – mirror
C – music CD
D – tin-can lid
Which of these items seems least relevant?
107. A – cassette tape
B – mirror
C – old car hubcap
D – tin-can lid
Which of these items seems least relevant?
108. A - a cube and a square
B - a cube and a sphere
But here’s my original question…did you change
from A to B? If so, you probably started to see the
generic properties.
A - a sphere and a circle
B - a sphere and a cube
Which seem more alike?
109. Percent changes in perception
https://www.asis.org/Bulletin/Feb-08/FebMar08_IA_Reiss.html
110. What are the generic properties?
• Shiny
• Sharp
• Rolls
• Contains stuff
• Makes noise
111. Message: to find new contextual
relationships, you must look at
the generic properties of the content
112. I hope to dispell some myths:
IA was first invented in the ‘70s
IA relates strictly to digital information
Reading IA books will make you an IA
I also want to share my thoughts on three key issues:
Creating meaningful context
Understanding psychology
Identifying generic content properties
My goals, your take-aways
113. Bonus material
(a basic process for introducing IA/UX
as an integral part of how an
organisation does business when the
stakeholders just want to continue
doing business as usual)
114. Reiss’s Integration Model (3:24 AM)
Figure out the business problem
(Read the business plan)
Understand the opportunities
(Identify ways to create value through IA/UX)
Channel your energy
(Don’t get sidetracked by naysayers)
Kiss some ass
(A sad part of doing business)
Institutionalize the process
(Find your champions. Spread the word)
Take care of the business goals
(Show the stakeholders the money!)
115. But above all else, there are three
skills every great IA demonstrates:
Passion, curiosity, and empathy
With these, you can rule the world!