My closing keynote from Product Camp Poland 2018.
As technologists, we all wield great power. I think we have an ethical responsibility to use this wisely. Alas, most people are confused by terms such as "morals" and "ethics." What is the difference? How can I apply this to my own work?
There are a lot of bullet points. I know this isn't fashionable, but I wanted you to be able to print this out and use it as a reference in your work.
Digital Kids and Technology Bias - Girl Geeks TO EditionAndrew Smyk
Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.
How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology? How will the consumption of content change? How will we adapt and change to meet the new expectations of the digital kids?
Inclusive Research – Making research accessible to people with disabilitiesRay Poynter
Presenter: Lauren Isaacson, Founder of Curio Research.
*Description*
When designs are inclusive, everyone wins.
Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces that can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries.
What about the research informing these inclusive designs?
The research we do to inform and test these designs should also be inclusive. How do we apply these same principles to UX research and how do we get our companies and teams on board?
In this session, Lauren Isaacson highlighted the foundational understanding of people with disabilities, discuss why we should make our research inclusive, and show how to best make our research accessible to people with disabilities. When we conduct research inclusively, everyone wins.
*Resources*
During the presentation, Lauren refers to a series of resources that she is happy to make available. You can access these resources online via Dropbox here: bit.ly/InclusiveNewMR
The recording is available on the NewMR Play Again page which can be accessed here: https://newmr.org/play-again/
Learn more about the presenter and Curio Research here: www.curioresearch.net
My closing keynote from Product Camp Poland 2018.
As technologists, we all wield great power. I think we have an ethical responsibility to use this wisely. Alas, most people are confused by terms such as "morals" and "ethics." What is the difference? How can I apply this to my own work?
There are a lot of bullet points. I know this isn't fashionable, but I wanted you to be able to print this out and use it as a reference in your work.
Digital Kids and Technology Bias - Girl Geeks TO EditionAndrew Smyk
Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.
How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology? How will the consumption of content change? How will we adapt and change to meet the new expectations of the digital kids?
Inclusive Research – Making research accessible to people with disabilitiesRay Poynter
Presenter: Lauren Isaacson, Founder of Curio Research.
*Description*
When designs are inclusive, everyone wins.
Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces that can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries.
What about the research informing these inclusive designs?
The research we do to inform and test these designs should also be inclusive. How do we apply these same principles to UX research and how do we get our companies and teams on board?
In this session, Lauren Isaacson highlighted the foundational understanding of people with disabilities, discuss why we should make our research inclusive, and show how to best make our research accessible to people with disabilities. When we conduct research inclusively, everyone wins.
*Resources*
During the presentation, Lauren refers to a series of resources that she is happy to make available. You can access these resources online via Dropbox here: bit.ly/InclusiveNewMR
The recording is available on the NewMR Play Again page which can be accessed here: https://newmr.org/play-again/
Learn more about the presenter and Curio Research here: www.curioresearch.net
Beyond the Rockstar Paradigm: Practical Tools for Visionary, Collaborative Leadership
Although western culture has canonized the hero archetype of the individual leader, many who study leadership recognize that successful organizations, networks, and movements are characterized by a distributive, collective, complementary form of leadership.
How do we practice a leadership that moves us beyond the Rockstar Paradigm?
EPIP webinar with Pia Infante of Rockwood Leadership Institute about practical tools for everyday leadership.
Rails Girls is a global initiative that aims to give tools and a community for women to understand technology and to build their ideas. I've been organizing monthly Rails Girls sessions for a 1 year, and I share about my reasons of doing so in this talk.
This talk was delivered at Singapore Ruby meetup in Jan 2015.
Submitting to Low-Fidelity User Research: a PrimerIan Fitzpatrick
A brief presentation made on March 12, 2014 to residents of the Harvard Innovation Lab during an evening workshop at the Almighty offices in Allston, Massachusetts.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. Presented at GDC 2011.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Digital Kids on Branding, Privacy and Technology BiasFITC
Digital Kids on Branding, Privacy and Technology Bias
with Andrew Smyk
Presented live at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Kids are growing up in a society filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected.
Tech-savvy kids become tech-savvy college-bound teens who will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.
OBJECTIVE
To learn why the next generation of tech savvy kids will change how we design and deliver content and digital experiences.
TARGET AUDIENCE
Content creators, artists, web designers, web developers, makers and anyone who designs, builds digital or traditional content.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How this bias for gesture/touch over mouse/keyboard will influence the adoption of technology.
How the consumption of content will change.
How we will adapt and change to meet the new expectations of the digital kids.
How the changing notion of privacy will change business and digital content.
How digital content is and will become a ubiquitous medium.
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
Increasing Gender Diversity in Tech - International Women's Day 2016Angie Chang
On this International Women's Day, Angie will talk about gender parity in technology, entrepreneurship and business -- and how to reach for it. From companies (recruiting, retaining and advancing women), to individuals perspective (as mentee, mentor, parent, colleague, friend), she will provide research-based tips and tricks for bringing women into the fold. First, she will go over why things are the way they are now -- and how to move toward the future of gender equality.
About the speaker: Angie Chang is the VP of Strategic Partnerships & Mentorship at Hackbright Academy, where she focuses on Strategic Partnerships. Hackbright Academy runs a 12-week accelerated engineering fellowship exclusively for women quarterly in San Francisco. In 2008, she started Bay Area Girl Geek Dinners to network women in technology. Dinners are sponsored by companies including Google, Facebook, Yahoo! and Palantir. Prior to that, she co-founded Women 2.0, a media company which promotes women in high-growth, high-tech entrepreneurship. She was named in Fast Company's 2010 "Most Influential Women in Technology" and more recently Business Insider named her one of "30 Most Important Women Under 30 In Tech". She has been invited by the U.S. State Department to speak on women's high-tech, high-growth entrepreneurship in the West Bank, Switzerland and Germany. Angie has held positions in product management and web/UI production at various Silicon Valley startups. She holds a B.A. in English and Social Welfare from UC Berkeley.
A walk through sixty fun, functional, and informative sites. Presented by John J. DiGilio and Gayle Lynn-Nelson at the 2009 Annual Meeting of the Special Libraries Association.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
Ethics and IA - seven deadly sins that prevent us from building a better worldEric Reiss
My keynote from World IA Day, 2018
I started working with information architecture long before the term was even known. Over the past 35 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for responsive design at the expense of basic usability. I have seen research that is forged, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that serve to suppress accessibility and diversity, and encourage false beliefs and false security.
The Ethics of AI – dealing with difficult choices in a non-binary worldEric Reiss
I started working with user experience (UX) long before the term was even known. Over the past 40 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for various design trends at the expense of basic usability. I have seen research that is faked, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that suppress accessibility and diversity by promoting false beliefs and false security.
Whenever we say, “That’s not my problem,” or, “My company won’t let me do that,” we are handing over our ethical responsibility to someone else – for better or for worse. Do innocent decisions evolve so that they promote racism or gender discrimination through inadvertent cognitive bias or unwitting apathy? Far too often they do.
We, as technologists, hold incredible power to shape the things to come. I would like to share my thoughts with you so you can use this power to truly build a better world for those who come after us!
Beyond the Rockstar Paradigm: Practical Tools for Visionary, Collaborative Leadership
Although western culture has canonized the hero archetype of the individual leader, many who study leadership recognize that successful organizations, networks, and movements are characterized by a distributive, collective, complementary form of leadership.
How do we practice a leadership that moves us beyond the Rockstar Paradigm?
EPIP webinar with Pia Infante of Rockwood Leadership Institute about practical tools for everyday leadership.
Rails Girls is a global initiative that aims to give tools and a community for women to understand technology and to build their ideas. I've been organizing monthly Rails Girls sessions for a 1 year, and I share about my reasons of doing so in this talk.
This talk was delivered at Singapore Ruby meetup in Jan 2015.
Submitting to Low-Fidelity User Research: a PrimerIan Fitzpatrick
A brief presentation made on March 12, 2014 to residents of the Harvard Innovation Lab during an evening workshop at the Almighty offices in Allston, Massachusetts.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Building a Mobile, Social, Location-Based Game in 5 WeeksJennie Lees
A 5-week experiment to practice Lean methods in game development by testing and iterating concepts around mobile, location-based social gaming and apps. Presented at GDC 2011.
Whilst we sometimes focus on the rational benefits of technology, digital interactions affect us on a biological and emotional level. The web and its metrics made our real self and our web self became two different characters.
In its early days the Internet was often referred to as “the wild West” due to the lack of standards governing it. Though the Internet is somewhat more settled these days, one thing that still harkens back to the days of cattle ranchers and train robbers is reputation. In the age of Google, reputations can be ruined by those with genuine grievances and those with grudges alike. Would you know how to defend your reputation or that of your institution should it come under fire? Join Kimberley Barker for a closer look at the good, the bad, and the ugly of life in the reputation economy, and learn about practical steps that you can take to safeguard your good name
Digital Kids on Branding, Privacy and Technology BiasFITC
Digital Kids on Branding, Privacy and Technology Bias
with Andrew Smyk
Presented live at FITC Toronto 2015
More info at www.fitc.ca
OVERVIEW
Kids are growing up in a society filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected.
Tech-savvy kids become tech-savvy college-bound teens who will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.
OBJECTIVE
To learn why the next generation of tech savvy kids will change how we design and deliver content and digital experiences.
TARGET AUDIENCE
Content creators, artists, web designers, web developers, makers and anyone who designs, builds digital or traditional content.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How this bias for gesture/touch over mouse/keyboard will influence the adoption of technology.
How the consumption of content will change.
How we will adapt and change to meet the new expectations of the digital kids.
How the changing notion of privacy will change business and digital content.
How digital content is and will become a ubiquitous medium.
Introduction to Digital Life (March 2017)KR_Barker
Many people are surprised to learn that, even though they don’t participate on social media and only use their computers for work, they have a digital life. This is partly because publicly-available information about you is collected from the internet, and this information is used by companies to create records about you. Join Kimberley Barker for an overview of topics such as digital privacy, online reputation management, personal branding, and online identity.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
Increasing Gender Diversity in Tech - International Women's Day 2016Angie Chang
On this International Women's Day, Angie will talk about gender parity in technology, entrepreneurship and business -- and how to reach for it. From companies (recruiting, retaining and advancing women), to individuals perspective (as mentee, mentor, parent, colleague, friend), she will provide research-based tips and tricks for bringing women into the fold. First, she will go over why things are the way they are now -- and how to move toward the future of gender equality.
About the speaker: Angie Chang is the VP of Strategic Partnerships & Mentorship at Hackbright Academy, where she focuses on Strategic Partnerships. Hackbright Academy runs a 12-week accelerated engineering fellowship exclusively for women quarterly in San Francisco. In 2008, she started Bay Area Girl Geek Dinners to network women in technology. Dinners are sponsored by companies including Google, Facebook, Yahoo! and Palantir. Prior to that, she co-founded Women 2.0, a media company which promotes women in high-growth, high-tech entrepreneurship. She was named in Fast Company's 2010 "Most Influential Women in Technology" and more recently Business Insider named her one of "30 Most Important Women Under 30 In Tech". She has been invited by the U.S. State Department to speak on women's high-tech, high-growth entrepreneurship in the West Bank, Switzerland and Germany. Angie has held positions in product management and web/UI production at various Silicon Valley startups. She holds a B.A. in English and Social Welfare from UC Berkeley.
A walk through sixty fun, functional, and informative sites. Presented by John J. DiGilio and Gayle Lynn-Nelson at the 2009 Annual Meeting of the Special Libraries Association.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
Ethics and IA - seven deadly sins that prevent us from building a better worldEric Reiss
My keynote from World IA Day, 2018
I started working with information architecture long before the term was even known. Over the past 35 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for responsive design at the expense of basic usability. I have seen research that is forged, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that serve to suppress accessibility and diversity, and encourage false beliefs and false security.
The Ethics of AI – dealing with difficult choices in a non-binary worldEric Reiss
I started working with user experience (UX) long before the term was even known. Over the past 40 years, I’ve encountered many issues that have disturbed me – from creating purposely addictive programs, sites, and apps, to the current zeitgeist for various design trends at the expense of basic usability. I have seen research that is faked, ignored, or twisted by internal company politics and by the cognitive bias of the design team. And I have seen countless dark patterns that suppress accessibility and diversity by promoting false beliefs and false security.
Whenever we say, “That’s not my problem,” or, “My company won’t let me do that,” we are handing over our ethical responsibility to someone else – for better or for worse. Do innocent decisions evolve so that they promote racism or gender discrimination through inadvertent cognitive bias or unwitting apathy? Far too often they do.
We, as technologists, hold incredible power to shape the things to come. I would like to share my thoughts with you so you can use this power to truly build a better world for those who come after us!
In this presentation, first given at #TravelTalk in London (30th March 2017), Simon Quance (Head of Strategy, Digital Visitor) takes a look at 'digital footprint' and how it's possible to manage and improve your own 'PVP'.
For more information get in touch: info@digitalvisitor.com
For the last couple of years, social media for businesses has been synonymous with engagement, transparency and authenticity. Social media managers have been desperately trying to get users on Facebook and Twitter to engage with their companies online. To have them comment, like, retweet and share their content, in order to “re-invent” their marketing or even become a true “social business” (whatever that means).
But do people really want to know how the sausage is made? Do they want to engage with the people who manufacture their toilet paper or see the office, their telephone subscription is supported from? And do they even really care, if your company’s marketing is authentic? What if all of those ultra-humanistic dogmas only live in the head of social media evangelists – and do not reflect the needs and desires of most real life consumers?
The Danish internet psychologist, Anders Colding, tells his personal story about how he started as a true believer and ended as a hardline skeptic. In this talk, he takes a brutally critical look at the dogmas, that have been floating around for way too long and helps you become a more critical user of social platforms.
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
Mining the Social Web for Fun & Profit Within Your OrganizationDigital Reasoning
In this talk, Matthew Russell explores why it is imperative for organizations and companies to leverage social media and how they can do it. In today's world of massive, rapidly evolving data streams, it is very challenging to sift through the data and extract the hidden nuggets of critical business intelligence. With advances in machine learning and natural language processing, decision makers can now look at all of their data and see what's really important. Matthew presents examples of how companies like Digital Reasoning are using social media to answer questions like:
Who know whom, and what friends do they have in common?
How frequently are certain people communicating with one another?
Who are the quietest/chattiest people in a network?
Who are the most influential/popular people in a network?
What are people chatting about (and is it interesting)?
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceDave LaFontaine
This is the presentation that I delivered at the Colombia 3.0 conference in Bogota, Colombia. It is aimed at entrepreneurs and digital content producers who want to jump-start their social media presence -- or at established businesses who need to systematize the way they work with social media.
Five tricks to grow your audience using social mediaDave LaFontaine
This is a PPT version of my session at the Colombia 3.0 conference in Bogota in September 2015. In it, I lead the audience through five steps to build their audience (i.e. clients), and the 10 best techniques to craft attention-getting headlines, email headers and content.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
Brain science and web marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
• Herds, halos and the science of social proof
• Context, contrast and color
• Fear, loss and scarcity
• Eye tracking, color and visual prominence
• Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does.
Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.
Local Government - best practice website developmentStuart Riddle
Presenting the good, the bad and the downright ugly. We had some fun analyzing local government websites, and talking about how to approach a website redesign project.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
My plenary speech at the inaugural UX Live London conference on October 26, 2017.
Eric Reiss
CEO and Author
4.30pm-5.15pm
Innovation vs. Best Practice – Conflict or Opportunity?
“Best practice” implies doing things in the best possible manner, based on past experience. But we like to think of ourselves as innovators in a dynamic industry – we want to go where no one has gone before. Thus, “best practice” and “innovation” are like oil and water – they don’t easily mix.
How can we, as UX professionals, balance the need for consistency that “best practice” provides, with our on-going mission to improve the quality of our products? How can we create genuine improvements – and when have we been seduced by the evil twins, Fad and Fashion?
“Innovation vs. Best Practice” explores the elements that make up these two ends of the UX spectrum. We’ll take a closer look at the popular definitions of both innovation and best practice – and discover why these are frequently inadequate, misleading, or both. Why is a “standard” not always a “best practice”? And if “invention” can be spontaneous, why is “innovation” always planned?
We’ll also examine some of the worst reasons to innovate, which are also some of the most common, plus the Japanese concept of “chindogu” – “useless innovation.” Perhaps most important of all, we’ll see how User Driven Design helps us avoid harmful innovation in comparison to the more common User Centered Design methodology.
My rant from EuroIA 2017 in Stockholm, Sweden. I have incorporated some notes in these slides that were part of my oral presentation for the sake of clarity.
My closing plenary from UX Camp Europe in Berlin, June 4, 2017. Here I reviewed some of the key issues talked about at the conference and share some of my own learning experiences
Ux strategy - the secret sauce that defines the pixie dustEric Reiss
My closing plenary from World Usability Day in Posznan, Poland on Nov. 26, 2016.
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
This is my closing plenary from World Usability Day in Tallinn, Estonia on November 10, 2016.
User experience has been around since the dawn of time. But for most
people and their employers, UX is something that happens on a
two-dimensional interface – a laptop, a tablet, a smartphone. As a
result, our talents, as UX professionals, are limiting our career
opportunities. Service design is part of UX. So is product design. As
our discipline matures, we need to move beyond the digital interfaces
and demonstrate how our skills can be applied to many other areas. And
we need to adopt a clear, easy-to-understand definition of UX that
relates to an understandable, easy-to-implement design process. I’d
like to share this with you.
I made my first product design improvement at the age of three (I will
provide photographic proof). And I have been thinking about user
experience throughout my life. I would like to share some stories with
my friends in Estonia that I hope will help them grow their careers,
strengthen their community, and enhance their national presence on the
international scene.
UX strategy is about analyzing an organization's business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot. This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Surprisingly, most companies don't have a UX strategy. In fact, very few even know what this document would contain. This talk aims to show people how to start, conduct, and complete this work, even within politically disinclined organizations.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
Let’s be honest, information is to be found everywhere – as it always has. So, it should come as no surprise that information architecture has also been around since the dawn of time. This is often forgotten in our enthusiasm for electronic media. I hope to make you think more about what makes a good information architect and what pitfalls we should avoid.
This was my closing keynote at World Information Architecture Day (WIAD) in Ghent, Belgium.
UX Strategy - the secret to long-term business success instead of one-shot wo...Eric Reiss
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved. In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts – for games, apps, and beyond - yet fail miserably in the marketplace, even after an initial “one-product” success.
Surprisingly, most companies – particularly game and app publishers - don’t have a UX strategy. At best, they have a vague idea as to the desired UX of their “official” digital offerings, but may have left out other key parts of the user experience including landing pages, social-media messaging, advertising, etc. As a result, very few companies are able to create experiences that demonstrate much consumer value beyond that of a single, introductory product. “Just sprinkle some of your UX pixie dust on our crappy product and make it wonderful” – and this is exactly what many designers do; a short-term solution that more often than not guarantees failure in the long run.
My (annotated) closing plenary from UX Camp Europe 2015.
Most UX professionals these days are concerned with learning to use the tools of our trade. Yet, these tools have been around for decades – if not centuries – with new names given with each passing generation. But to truly get the most out of these tools (from personas to customer-journey maps), it sometimes helps to step back and reflect on what we are actually trying to achieve.
I would like to share some of the things I have learned over the years. Hopefully, my experiences can help you bring the practice of UX to a higher level, help your clients and colleagues understand why UX is important, and help you actually prove the value of your work.
Here are the questions I have been asking myself for almost four decades. Are YOU asking yourself these questions? If not, perhaps it is time to start.
Why are products and companies doomed without a focus on UX?
When is a company ready to embrace UX?
Who are the people that make good UX designers?
What are the ingredients of UX?
How do we measure the results of our UX efforts?
Повечето UX специалисти в наши дни трупат умения за ползването на инструмените, които се предлагат на пазара. А тези инструменти са на разположение от десетилетия, ако не и векове, с различни имена, които всяко поколение им дава. За да се ползва най-доброто от тях, понякога е необходимо да се върнем малко назад и помислим какво искаме да постигнем с тази употреба.
В тази лекция ще споделя нещо, което съм научил през годините. Надявам се, че така ще помогна на вас да постигнете по-добри резултати в работата си и повишите стойността на проектите си с UX.
Не на последно място, ще се опитам да помогна да убедите колегите и екипа, че UX е необходимост.
Това са въпросите, които си задавам вече четири десетилетия. Може би и вие си задавате? Акo не, то е време да започнете:–)!
Защо продуктите и фирмите са обречени, ако нямат фокус върху UX?
Кога компанията е готова да прегърне UX?
Какви са хората, които стават добри UX дизайнери?
Какви са съставките на UX?
Как да мерим резултатите на UX?
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Book Formatting: Quality Control Checks for Designers
Ethics and UX IxDA Berlin 2018
1. EthUX
Seven deadly sins that keep us from
building a better world
Eric Reiss
@elreiss
IxDA 10th Anniversary
September 8, 2018
Berlin, Germany
2. Disclaimer
Absolutely no attempt has been made
to make this presentation politically correct.
If you can’t handle the real world, get in line
for the Turkish BBQ. Jetzt!
No animals were harmed during the production
of this PowerPoint (even though I tried).
Made entirely of recycled electrons.
3.
4. Disclaimer #2
If you’ve heard this all before, my apologies.
If you’ve ignored these issues, step up and take a stand.
25. • It’s not just “1” and “0”
• Or right and wrong
• Or “yes” and “no”
• Or “black” and “white”
The world is grey and difficult. Learn to live with it.
The world isn’t binary
45. 1. Manipulating the research
2. Faking the content
3. Promoting addiction
4. Dark patterns
5. Teamwork trauma
6. Offensive AI
7. UX theatre
Seven deadly sins
47. • Asking “loaded” questions
• Manipulating the results
• Hiding the results
• Not actually doing the research
Four problems
48. • Asking “loaded” questions
• Manipulating the results
• Hiding the results
• Not actually doing the research
Four problems
49.
50. Interpreting interrelated questions
1. Was the product information sufficient and
relevant?
6/10
2. Was the transaction cost of the products
appropriate?
1/10
3. Were you satisfied with the website
experience?
5/10
51. Four problems
• Asking “loaded” questions
• Manipulating the results
• Hiding the results
• Not actually doing the research
52.
53.
54.
55. • Asking “loaded” questions
• Manipulating the results
• Hiding the results
• Not actually doing the research
Four problems
56.
57. • Asking “loaded” questions
• Manipulating the results
• Hiding the results
• Not actually doing the research
Four problems
59. “Return on Investment is based on historic
data. It is a backward-looking metric that
yields no insights into how to improve
business results in the future.”
www.maxi-pedia.com
60. • Examine the research sources
• Ask relevant follow-up questions
• Don’t trust client research. Verify it.
• Watch out for personal or political agendas
• Call bullshit when you see it (diplomatically)
What you can do
61. • Being principled is challenging
• There are consequences to your actions
• Be gentle if you can
• The greater the ethical violation, the harder
you need to push
• Sometimes, it’s good to get fired
Some thoughts on “calling bullshit”
68. • Ask yourself if the content is honest
• Ask yourself if this is really in the user’s best
interests
• Ask yourself if this is in the business’s best
interests
• Don’t force content providers to publish
information they cannot provide
What you can do
70. • Bait-and-switch techniques
– Online casinos
• Peer pressure techniques
– Snapchat, Instagram, Facebook
• Ludomania disguised as entertainment
What to look out for
75. • Sites that trick you to:
– Opt in to something you do not want
– Buy something you do not want
• Sites that require information they are not
entitled to:
– Telephone number
– Personal details (e.g. gender)
What to look out for
76.
77. • People do not read very carefully
• People will often accept that they have been
tricked because it takes too long to put things
right again
Some sad facts
78. • Bait-and-switch
• Disguised ads
• Forced continuity
• Friend spam
• Hidden costs
• Misdirection
• Price comparison prevention
• Private Zuckering
• Roach motel
• Sneak into basket
• Trick questions
Some patterns to watch out for
89. • Designs that are “flavour of the month”
– WordPress
– Flat design
• Colleagues who do not meet their obligations
• Clients and employers who are asking you to
bend your personal code of ethics
What to look out for
92. Clive K. Lavery | “Being a Digital Do-gooder”| 27 September, 2016
93. Clive K. Lavery | “Being a Digital Do-gooder”| 27 September, 2016
94. • If you are a manager, give your team members
and opportunity to opt out
• If you are a team member, let your manager
know if the projects makes you uncomfortable
• Respect any NDAs you have signed
• If you make a promise, keep it!
What you can do
97. • Validate your assumptions
• Test your prototypes, apps, and existing sites
with real users
• Mine the existing data for genuine insights
• Check for cultural bias
– Racist, religious, and sexist discrimination
• Train your algorithm with unbiased data
• Monitor your AI bot regularly
What you can do
102. • So-called UX projects where no one has
actually ever talked to a user
• Fake personas
• Projects where assumptions are given the
same weight as actual research
• Team members who exhibit strong cognitive
bias
• Civil servants and mediocre managers who
just want an impressive report, but do not
actually want to improve UX
What to look out for
131. “In fascism, the idea is that we’re not
individual human beings who have
thoughts and reflect before we speak, the
idea is that we are tribes. And the politics
begin with deciding who the enemy is.”
Timothy Snyder
Historian, Author “The Road to Unfreedom”