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Five questions UX Camp Europe
Eric Reiss discusses the importance of user experience (UX) in companies, highlighting that businesses are at risk without a UX focus, as it differentiates products and drives conversions. He emphasizes the need for companies to reduce negative interactions and engage leaders in promoting UX initiatives. The document outlines essential skills for UX designers, ingredients for successful UX, and methods for measuring its effectiveness.
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Five questions UX Camp Europe
- 1. Five UX questions insearch of answers Eric Reiss @elreiss UX Camp Europe 20 June 2015 Berlin, Germany Stuff I think about Stuff I want to share
- 2. “A man falls intoa hole...”
- 3. “Why are companiesdoomed without a focus on UX?” (Wait – do we really want to start here?)
- 4.
- 5. UX – abible story
- 7. UX – Germanuniforms
- 10. UX – backboneof an entire industry
- 12. The user experienceof User Experience Camp Europe
- 14. Sorting out thepaperwork
- 16.
- 18. ”DB interrupts theirregularly scheduled programming...”
- 20.
- 22. Come rain orshine...
- 24. High degree offunctionality
- 27. Fantastic presentations. And asketchnote artist!
- 30. Lunch – proofof the pudding
- 31.
- 32.
- 33.
- 34. Innovative sponsors (and nota lot of screenshots)
- 38. And Holger’s ongoingsensation: “UX – the musical”
- 40. (tough act tofollow) We all design UX. But there are no UX designers.
- 41.
- 42. How do wedescribe UX?
- 44. Content management Knowledge management SEO Scenarios Contentstrategy Sensemaking Accessibility Storytelling Usability Findability Service designService designService designService design Information architecture UserUserUserUser----centered designcentered designcentered designcentered design Design thinking Experience design
- 45. Proliferation of titles?Sure. Proliferation of ideas? Not so sure.
- 46. Webmaster Webmaster Visual designer Copywriter Developer Visualdesigner Information architect Copywriter Front-end engineer Full-stack developer Visual designer UI designer Interaction designer UX strategist Content strategist Information architect Content providers SEO consultant Social media guru Product manager Project manager Token baby boomer 1995 1998 2000 2015 Inspired by Lutz Schmitt
- 47.
- 48. Eric’s 1st Lawof UX: User experience is the sum of a series of interactions between: • people • devices • events
- 49. Eric’s 2nd Lawof UX: UX design represents the conscious act of : • coordinating interactions we can control • acknowledging interactions we cannot control • reducing negative interactions
- 50. “Why are companiesdoomed without a focus on UX?”
- 51. A Tale ofTwo Pizzas
- 52. Nota bene In a“me-too” world, UX is the key to company/product/service differentiation Higher product/service prices can be justified if you provide better UX Merely “making customers happy” cannot be the goal. Increased conversions is the goal and UX helps make that happen
- 53. What you cando now Do something quick and easy that makes your client/company look good (show that positive change is not impossible) Seek champions within the organization Make everyone feel that their contribution is valuable
- 54. Berlin | 20June 2015 | 01:35
- 55. Berlin | 20June 2015 | 08:12
- 56. “When is acompany ready to embrace UX?”
- 57. Let’s talk aboutauto safety...
- 58. From academia toreality Safety depends on reducing: velocity of impact crushing force bending, folding, or torque of the body deceleration rates during a collision Safety depends on reducing: stress on the body direct contact with hard, sharp objects Safety can be improved by: adding seatbelts airbags crush zones to absorb impact
- 59. Nota bene Most companiesexamine UX when all the tried- and-true options have failed Most companies ignore UX because the definitions are too academic or confusing No company will accept UX if they don’t understand it.
- 60.
- 61.
- 62. What you cando now Aggressively promote activites that are: understandable actionable measurable Get senior management involved a company will never be truly ready to embrace UX before its leadership is DON’T let yourself become the “UX team of one”
- 63. “Who are thepeople that make good UX designers”
- 64.
- 65. Nota bene –three key skills Curiosity You’ve got to be interested You can’t fake this Empathy This provides balance in UX Both for users and stakeholders Understanding A perception is always true One insight is worth a 1000 data points “Understanding” does not mean “agreeing”
- 66. What you cando now Get out of the building and talk to users not just to discover a problem, but also to see problems through someone else’s eyes you have to understand the context of UX Make sure you are always solving a real problem, not merely inventing one Don’t just ask what; ask why Don’t argue, listen
- 67. “What are theingredients of UX”
- 68. Let’s build anark…
- 70. Content, code Strategy, visualdesign IA, navigation Metrics, testing, best practices Building requires four things Basic materials Shaping tools Fastening techniques Measurement tools
- 72. Nota bene –three key ingredients Utility Stuff needs to work Relevancy Stuff needs to provide value within a specific context Consistency Stuff that looks the same should act the same Stuff that looks different should act differently Retroductive inference lowers the learning curve
- 73. What you cando now Create a UX shortlist Focus on what is really important Eliminate the “nice to haves” – think feng shui Keep users in the loop Practice user-driven design Don’t succumb to “deliverables creep” Communicate, don’t try and impress
- 75. “How do wemeasure the results of our UX efforts?”
- 76.
- 77. Nota bene –three metrics Conversions Has the business improved? Efficiency Are we saving time and money? Are we reducing effort and stress for our users? Satisfaction Are the users truly better off than before?
- 78. What you cando now Compare your work to current best practices Don’t reinvent the wheel – until you need to Make sure you measure things that are important Don’t go for easy wins such as “likes” on Facebook or time on page Talk to help-desk and call-center personnel Insist on having influence regarding the questions asked in all future customer-satisfaction surveys
- 79. Alfred Wegener andcontinental drift
- 81. What you cando now Don’t let “UX” become a buzzword Don’t think you need certification Don’t be afraid to disagree with current practices Pick your battles with care...but... Don’t be afraid to fight for what is right
- 82.
- 83. Eric Reiss can(usually) be found at: The FatDUX Group ApS Strandøre 15 2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss info@fatdux.com www.fatdux.com