Innovation vs. Best Practice
Eric Reiss
@elreiss
UX Live
London, UK
What is it?
Why bother?
Who cares?
Source: Financial Times, 6 October 2010
in·no·va·tion
noun
1 : The act of innovating; the introduction of novelties
2 : A change made in the nature or fashion of anything
in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device
best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device
Best practices represent
short-term solutions.
Innovation builds
long-term success.
a better, actionable definition of innovation
a process that leads to business success
some practical do’s and don’ts
My goal today is to give you:
To differentiate your product/service
To be “original”
To satisfy designer ego
Three bad reasons to innovate
“pushing the envelope” ≠ innovation
following a fad ≠ innovation
Zen litter box
“Chindogu”
(Japanese term for useless innovation)
Invention vs. innovation
Experiment
Invention
Invention
Innovation
15 April 1912
to solve a problem!
There is only one reason to innovate…
Eric’s Law of Innovation #1
If an innovation does not solve
a problem, it will create one.
Let’s look at mouthwash...
She’s a trained professional. Don’t try this at home!
Eric’s Law of Innovation #2
Problems do not exist in isolation.
Solutions often have unintended
consequences.
Enfield M1853
• Technological
• Social
• Political
Tech Social Political
copenhagenletter.org
Eric’s Law of Innovation #3
True innovation is impossible
if you haven’t done the research
or do not understand the research.
Gus the cat
A customer is always a user.
But a user is not always a customer
UX
CX
CX
UX
User Centered Design
Users
Innovate >
Users
Innovate >
User Driven Design
Important note:
Unhappy customers are dangerous
Eric’s Law of Innovation #4
Invention may be accidental.
Innovation is always planned.
Eric’s Law of Innovation #5
Innovators understand the rules.
This is the difference between
innovation and idiocy.
Eric’s Law of Innovation #6
Intuitive solutions do not
need instructions.
Intuition Instruction
Website Driving a car
Low High
Barrier to entry
Incremental Distruptive
Type of innovation
R
“My problem is greater than the
effort needed to learn the system”
OI(Return on Innovation)
Best practice is not the same as
fashion or habit.
Invention
Innovation Lifecycle
Innovation
Best practice
Habit
Innovation
Best practice
Fashion
Old-fashioned
Time
Progress
What are the warning signs of
fad and fashion?
Your solution is only being used in your
local market
Your solution is only being used by a single
branch or industry
Your solution looks like something you also
did last week
Watch out if...
Do we have a digital revolution?
Do we have disruptive innovation?
Do we need to start from scratch?
No!
We apply
old skills
in new ways
Eric’s Law of Innovation #7
Innovation almost always
represents the combination of
two well-known technologies to
create a new, useful synthesis.
Eric’s Law of Innovation #8
Innovations can take a long time
before they are accepted.
< Nils Bohlin
a better, actionable definition of innovation
“Innovation is a planned activity that addresses a latent
or acknowledged problem, often combining two or
more well-established technologies.”
a process that leads to business success
Do your research
Identify real problems
Think about how your solution will affect
technological, social, and political issues
some practical do’s and don’ts
Don’t invent problems
Don’t succumb to designer ego
My goal this afternoon was to give you:
“It’s amazing how much we can
accomplish when you don’t care
who gets the credit.”
Harry S. Truman
Thank you!
You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 07 07
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com

Innovation vs. Best Practice