Storytelling uncovered Eventex presentation

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Eventex 2016 presentation by Martijn Timmermans, The Red Line Project. Topics: Why Storysharing is so effective at events. What tools can be used and How this results into more motivated and active audience engagement.

Marketing

WHY IS STORYSHARING SO EFFECTIVE?
@TheRedLineEvent

1. Autonomy
2. Competence
3. Relatedness
Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and selfdetermination in human behaviour.
WHAT ARE THE BASIC HUMAN NEEDS

an event where you can share your story?

Storytelling
Integral part of human nature

facilitate collaboration
&
stimulate creativity

Audience # Think & Write Share in
groups of 4
Total hours
300 4 minutes x4 80
4 = 80 hour = effective

• Why did you go there?
• How did it make you feel?
• What did you learn?

• Find 3 other persons
• Listen to the story
• Write what you’ve learned on a post-it
• Give the post-it to the storyteller

1. Design events to meet the 3 basic
human needs
2. Create a warm and safe ambiance
3. Keep it simple
4. ?
TAKE AWAY

THANK YOU
www.TheRedLineProject.com
Twitter: @TheRedLineEvent
Facebook: theredlineprojectdotcom
Thank you

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