Is GDPR a showstopper for social media usage in your company
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With the advent of trhe new GDPR privacy regulation (May 25, 2018) there will be implication on social media. Of course LinkedIn, Twitter, Facebook and alike will have to be compliant but your company's use of social media will be limited. Are you aware of the limitations and trouble you can get your company is?
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Is GDPR a showstopper for social media usage in your company
- 1. Is GDPR a showstopper for social media? Mic Adam Vanguard Leadership #vlead @micadam mic@vanguard-leadership.be +32 478 504135
- 2. Houston, do we have a problem or what?
- 3. GDPR and Social Media platforms
- 4. The Minimum Age Conundrum
- 6. Let me open another can of worms… about social media usage in your company
- 7. Is your DPO social media savvy?
- 8. And then there are your employees…
- 9. Beware: Data capturing, the easy way App Or Website
- 10. How about your Social Media Monitoring Team
- 11. Who is responsible for what?
- 14. Employee Advocacy and/or Ambassadorship programs
- 16. And then there is Social Selling…
- 18. Where sales go to collect and emails!
- 19. Did you know this about Facebook?
- 20. Social Selling A world of black magic tools!
- 21. Social Media Platforms benefit from stopping these downloads Unhappy (power) users will leave!
- 22. GDPR = The Renaissance of …
- 23. This goes without saying… Use #GDPR for social media awareness building
- 24. Love to connect with you!
Editor's Notes
- https://www.slideshare.net/Shivanad/social-media-risks-data-leakage-and-data-accountability?qid=8101d273-b5f8-4ea9-880f-315ba2214a1f&v=&b=&from_search=1
- Listening to, tapping, intercepting, scanning or the storing of communications will not be allowed without the consent of the user, unless it is critical for billing or other purposes. Companies will have to ask for the explicit consent of users before being able to use their data for advertising purposes, which most use to fund services provided for free to end-users.
- Retargeting ads: Retargeting is when a business targets those individuals that were about to convert, but then left the site with adverts encouraging them to come back. This automated decision making, target this individual with an advert related to their conversion, will fall under some of the GDPR rules under profiling. image: http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/743/offlinehbpl.hbpl.co.uk/news/OMC/darts-102919_1280-20170606110947197.jpg The broad definition of personal data within GDPR means that anonymous online identifiers such as cookies and device IDs are well within its scope. Retargeting – whether based on cookies or device IDs – will therefore involve use of personal data under GDPR and it’s likely that some form of consent will need to be gathered – and passed to any 3rd parties (eg a DSP) – before retargeting could commence. The implications of this are considerable – as are the fines that businesses will incur if they don’t comply. The bottom-line for advertisers would be a drop in retargeting volumes and a higher administrative burden to ensure that privacy policies and user-controls are up-to-scratch. While this in many cases may be viewed negatively, it will likely increase the need for brands to apply a greater amount of creativity to their online advertising. Read more at http://www.campaignlive.co.uk/article/does-retargeting-use-personal-data-will-gdpr-impact-it/1435687#rbPSIZxE7OQJ3pex.99