Online Tools for
Computer and
iPad
Cordell M. Parvin

http://www.cordellparvin.com

!1
Tools

!2
Traditional Law Firm Marketing

“Push-Tactic”
!3
What Has Changed?
Clients
Economy
Technology

!4
Law Firm Marketing Today

Today it’syou know,
who knows
It’s not what you know,
who
what you know

!5
Clients and
Referral
Sources
Need to Find
You and What
You Know
!6
Social Media-Tool to Engage People

!8
Tool to Expand Weak Tie Reach

Strong-Tie Buzz

Weak-Tie Buzz
!9
Marketing Guru

Seth Godin

!10
!11
Social Media Marketing

“Pull-Tactic”
!12
Why Use Social Media

2013
Geometrically
Expanded by
Social Media
Weak Tie Buzz (Eyeballs) Reach
!13
Wine and Social Media Guru

Gary Vaynerchuk

!14
!15
Why Use Social Media

Reduces Luck Factor
!16
Why Use Social Media

Tool to Listen and Monitor What
Impacts Clients

!17
!18
!19
Why Use Social Media

Levels Playing Field For
Younger Lawyers

!20
Why Use Social Media

A Tool To Show You Are the Expert
!21
Lizzette Zubey-Asst. GC Microchip
“We are looking for
counsel that knows our
industry, our business
and is an expert in th...
Why Use Social Media

!23
Why Use Social Media

Forces You to Create Valuable Content
!24
Why Use Social Media

Improve Writing and Communication Skills
!25
Why Use Social Media

Provides a Way to Get Feedback
!26
Why Use Social Media

Opportunities to Lead
!27
Why Use Social Media

Reduces or Eliminates Blast Email
!28
Why Use Social Media

Content Available 24/7
!29
Why Use Social Media

Efficient & Effective Way to Stay in Touch
!30
How to Make Social Media Work
Customer Plus-Delta
Napsterize Knowledge
Build the Buzz
Create Community
Make Bite-Size Chun...
Interact
Connect
Disseminate
Organize
Locate

!32
Locate and Organize - Google Alert
cparvin@cordellparvin.com

cparvin@cordellparvin.com

!33
Locate and Organize - RSS Feeds

!34
Locate and Organize - Google Reader

!35
Locate and Organize

!36
Locate Organize and Disseminate-Zite

!37
Disseminate - Feeddler

!38
Disseminate-HootSuite

!39
Disseminate-buffer

!40
Connect - Linked In

!41
Connect - Twitter

!42
How to Make Social Media Work

Distribute
Valuable
Content

!43
Three Essential Points

Valuable Content

Presented/Written Well
!44
Three Essential Points

Social Media for
Wide Distribution

!45
How to Make Social Media Work

Expand Weak Ties
!46
!47
Facebook

F
A
C
E
B
O
O
K

!48
Facebook

F
A
C
E
B
O
O
K

!49
F
A
C
E
B
O
O
K

!50
L
I
N
K
E
D
I
N

!51
L
I
N
K
E
D
I
N

Joshua Horn

!52
!53
T
W
I
T
T
E
R

Joshua Horn

!54
T
W
I
T
T
E
R

Chris Cheatham Twitter
!55
John Boscariol
Toronto
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Online tools for computer and ipad 2013
Upcoming SlideShare
Loading in …5
×

Online tools for computer and ipad 2013

294 views

Published on

►www.Youtube.com/MotivationDays
►www.facebook.com/MotivationDays
►www.twitter.com/MotivationDays
►www.Soundcloud.com/MotivationDays

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
294
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online tools for computer and ipad 2013

  1. 1. Online Tools for Computer and iPad Cordell M. Parvin
 http://www.cordellparvin.com !1
  2. 2. Tools !2
  3. 3. Traditional Law Firm Marketing “Push-Tactic” !3
  4. 4. What Has Changed? Clients Economy Technology !4
  5. 5. Law Firm Marketing Today Today it’syou know, who knows It’s not what you know, who what you know !5
  6. 6. Clients and Referral Sources Need to Find You and What You Know !6
  7. 7. Social Media-Tool to Engage People !8
  8. 8. Tool to Expand Weak Tie Reach Strong-Tie Buzz Weak-Tie Buzz !9
  9. 9. Marketing Guru Seth Godin !10
  10. 10. !11
  11. 11. Social Media Marketing “Pull-Tactic” !12
  12. 12. Why Use Social Media 2013 Geometrically Expanded by Social Media Weak Tie Buzz (Eyeballs) Reach !13
  13. 13. Wine and Social Media Guru Gary Vaynerchuk !14
  14. 14. !15
  15. 15. Why Use Social Media Reduces Luck Factor !16
  16. 16. Why Use Social Media Tool to Listen and Monitor What Impacts Clients !17
  17. 17. !18
  18. 18. !19
  19. 19. Why Use Social Media Levels Playing Field For Younger Lawyers !20
  20. 20. Why Use Social Media A Tool To Show You Are the Expert !21
  21. 21. Lizzette Zubey-Asst. GC Microchip “We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.” !22
  22. 22. Why Use Social Media !23
  23. 23. Why Use Social Media Forces You to Create Valuable Content !24
  24. 24. Why Use Social Media Improve Writing and Communication Skills !25
  25. 25. Why Use Social Media Provides a Way to Get Feedback !26
  26. 26. Why Use Social Media Opportunities to Lead !27
  27. 27. Why Use Social Media Reduces or Eliminates Blast Email !28
  28. 28. Why Use Social Media Content Available 24/7 !29
  29. 29. Why Use Social Media Efficient & Effective Way to Stay in Touch !30
  30. 30. How to Make Social Media Work Customer Plus-Delta Napsterize Knowledge Build the Buzz Create Community Make Bite-Size Chunks Create a Cause Create Client Evangelists !31
  31. 31. Interact Connect Disseminate Organize Locate !32
  32. 32. Locate and Organize - Google Alert cparvin@cordellparvin.com cparvin@cordellparvin.com !33
  33. 33. Locate and Organize - RSS Feeds !34
  34. 34. Locate and Organize - Google Reader !35
  35. 35. Locate and Organize !36
  36. 36. Locate Organize and Disseminate-Zite !37
  37. 37. Disseminate - Feeddler !38
  38. 38. Disseminate-HootSuite !39
  39. 39. Disseminate-buffer !40
  40. 40. Connect - Linked In !41
  41. 41. Connect - Twitter !42
  42. 42. How to Make Social Media Work Distribute Valuable Content !43
  43. 43. Three Essential Points Valuable Content Presented/Written Well !44
  44. 44. Three Essential Points Social Media for Wide Distribution !45
  45. 45. How to Make Social Media Work Expand Weak Ties !46
  46. 46. !47
  47. 47. Facebook F A C E B O O K !48
  48. 48. Facebook F A C E B O O K !49
  49. 49. F A C E B O O K !50
  50. 50. L I N K E D I N !51
  51. 51. L I N K E D I N Joshua Horn !52
  52. 52. !53
  53. 53. T W I T T E R Joshua Horn !54
  54. 54. T W I T T E R Chris Cheatham Twitter !55
  55. 55. John Boscariol Toronto

×