Social media success: See Me’s award-winning Power of Okay campaign | Making the most of social media | Scottish Networking Group | 18 October 2016
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Nick Jedrzejewski, media and communications officer, See Me Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Social media success: See Me’s award-winning Power of Okay campaign | Making the most of social media | Scottish Networking Group | 18 October 2016
- 1. Power of Okay and #MyUnfilteredLife Nick Jedrzejewski See Me Media Officer
- 3. www.seemescotland.org Power of Okay • 48% think people fear they will lose their job • 55% think disclosing a mental health problem will mean being moved to another post
- 5. www.seemescotland.org Getting it Right • Relevant for workplaces and the public in general • Getting the right hashtag • Having the right visuals
- 6. www.seemescotland.org Views • 31,100 full views on Facebook • 227,000 part views • 599 re-tweets on day one • 5000 video views on YouTube
- 9. www.seemescotland.org What to do when someone says ‘no’?
- 11. www.seemescotland.org #MyUnfilteredLife •NO ONE followed us, well about 100 people •Compared to over 10,000 following on Twitter and Facebook
- 12. www.seemescotland.org Focus on Instagram • People showing off how much fun their having!
- 13. www.seemescotland.org Before The Launch • Worked with Wire PR and Something Something • Contacted as many influencers as possible • Got our own pictures ready
- 14. www.seemescotland.org What is #myunfilteredlife? • We all have ups and downs • No ones life is perfect • It is okay not to be okay • We can talk about the rough times
- 15. www.seemescotland.org Launch Day • Post across our social media channels • Started early • Blogged with more detail on what the campaign was about
- 16. www.seemescotland.org Reaching the Right Audience • Wanted to show ourselves and give a bit more personality. • Reach a younger audience than our usual 25-35 • Build up a following ahead of our children and young people’s campaign
- 17. www.seemescotland.org Importance of Outreach • To create a buzz it can’t all come from one place
- 18. www.seemescotland.org Keeping Momentum • Nominating • Re-sharing posts on our page • Messages which could inspire others to join in • So much user generated content
- 19. www.seemescotland.org Campaign Evolving • We encouraged mundane pictures, with the messages on mental health • People shared their own lives and difficulties
- 20. www.seemescotland.org How Did It Work As A Campaign? • 3000 new followers • 800 in week one, all organic • 1000 #myunfilteredlife posts • Best post on our page received 185 likes, a 925% rise on best before campaign • Posted 143 times to the See Me account
- 21. www.seemescotland.org What Did We Achieve? • Exceeded expectations • People still posting today • Shows people want to speak about mental health • Now YOU post
- 22. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 23. Scottish Networking Group 18 October 2016 Glasgow #ccscots Making the most of social media