DEBUNKING SOCIAL MEDIA MYTHS@chiphanna | @balcomagency@ryanjcormier | @ratiodigital
Social media is a hot topic.Unfortunately, there’s a lot of misinformationout there.
Ever heard someone say this?• Social media is just for kids• B2B customers aren’t using social media• We know what the nex...
Myth: Social media is just for kids
Fact: Social media is not just for kids
Who’s using social media?• 92% of people ages 18-29• 73% of people ages 30-49• 57% of people ages 50-64• 38% of people age...
Which sites are adults using?• 1 in 6 use Pinterest• 1 in 6 use Instagram• 1 in 6 use Twitter• 2 in 3 use Facebook
Myth: B2B customers aren’t using social media
Fact: B2B customers are using social media
“Social media has given the customers a voice. You mustengage with them or soon become obsolete to them.”- Kevin Espinosa,...
Myth:We know what the next big thing in social is
Fact: Nobody knows what the next big thing is
Myth:It doesn’t matter when I respond, as long as I do
Fact: It does matter when you respond
Myth:Everyone sees every post I make for my client
Fact: very few of your fans see your posts
However, not all is lost
Myth: Social media is free
Fact: Social media is not free
• Social media requires time• Time costs money• Therefore, social media costs money
Myth: There is no ROI in social media
Fact: There is a ROI in social media
What’s the ROI on this?
Which traffic source would you prefer?
Myth:Social media doesn’t influence search rankings
Fact:Social media does influence search rankings
Myth: Social media is strictly about PR(or marketing/digital/etc.)
Fact: It all needs to be integrated
• Social media combines the best of PR, digital,marketing and advertising• We need to work together to have success• Why?
What are the best boots for fat calves?
Myth: I don’t have time to be on social media
Fact: you can’t afford not to be
Myth:There’s a one-size-fits-all solution for social
Fact:There’s not a one-size-fits-all solution for social
• It takes a lot of planning, work and dedication• You have to be committed• You can’t expect it to be free or easy• Unfor...
We’re curious – what myths have you heard?
Thank you!Chip Hanna | @chiphannaBalcom Agency | @balcomagencyFacebook.com/balcomagencyRyan Cormier | @ryanjcormierRatio D...
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
Stockyards Business Association
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Stockyards Business Association

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Stockyards Business Association

  1. 1. DEBUNKING SOCIAL MEDIA MYTHS@chiphanna | @balcomagency@ryanjcormier | @ratiodigital
  2. 2. Social media is a hot topic.Unfortunately, there’s a lot of misinformationout there.
  3. 3. Ever heard someone say this?• Social media is just for kids• B2B customers aren’t using social media• We know what the next big thing in social is• It doesn’t matter when I respond, as long as I do• Everyone sees every post I make for my client• Social media is free• There is no ROI in social media• Social media doesn’t influence search rankings• Social media is strictly about PR (or marketing/digital/etc.)• I don’t have time to be on social media• There’s a one-size-fits-all solution for social media
  4. 4. Myth: Social media is just for kids
  5. 5. Fact: Social media is not just for kids
  6. 6. Who’s using social media?• 92% of people ages 18-29• 73% of people ages 30-49• 57% of people ages 50-64• 38% of people ages 65+– 18% of which do so dailyThe only tools used more are email and search engines
  7. 7. Which sites are adults using?• 1 in 6 use Pinterest• 1 in 6 use Instagram• 1 in 6 use Twitter• 2 in 3 use Facebook
  8. 8. Myth: B2B customers aren’t using social media
  9. 9. Fact: B2B customers are using social media
  10. 10. “Social media has given the customers a voice. You mustengage with them or soon become obsolete to them.”- Kevin Espinosa, Social Media Manager | Caterpillar• Social media helped over 56% of B2B marketers acquire newbusiness partnerships• Almost 60% saw improved search rankings• 69% gained valuable market insight
  11. 11. Myth:We know what the next big thing in social is
  12. 12. Fact: Nobody knows what the next big thing is
  13. 13. Myth:It doesn’t matter when I respond, as long as I do
  14. 14. Fact: It does matter when you respond
  15. 15. Myth:Everyone sees every post I make for my client
  16. 16. Fact: very few of your fans see your posts
  17. 17. However, not all is lost
  18. 18. Myth: Social media is free
  19. 19. Fact: Social media is not free
  20. 20. • Social media requires time• Time costs money• Therefore, social media costs money
  21. 21. Myth: There is no ROI in social media
  22. 22. Fact: There is a ROI in social media
  23. 23. What’s the ROI on this?
  24. 24. Which traffic source would you prefer?
  25. 25. Myth:Social media doesn’t influence search rankings
  26. 26. Fact:Social media does influence search rankings
  27. 27. Myth: Social media is strictly about PR(or marketing/digital/etc.)
  28. 28. Fact: It all needs to be integrated
  29. 29. • Social media combines the best of PR, digital,marketing and advertising• We need to work together to have success• Why?
  30. 30. What are the best boots for fat calves?
  31. 31. Myth: I don’t have time to be on social media
  32. 32. Fact: you can’t afford not to be
  33. 33. Myth:There’s a one-size-fits-all solution for social
  34. 34. Fact:There’s not a one-size-fits-all solution for social
  35. 35. • It takes a lot of planning, work and dedication• You have to be committed• You can’t expect it to be free or easy• Unfortunately, there’s no silver bullet
  36. 36. We’re curious – what myths have you heard?
  37. 37. Thank you!Chip Hanna | @chiphannaBalcom Agency | @balcomagencyFacebook.com/balcomagencyRyan Cormier | @ryanjcormierRatio Digital | @ratiodigitalFacebook.com/ratiodigitalAAF Fort Worth | @aaffortworth

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