It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
DNA 2014 Content Marketing vs Advertising Marketing by Margaret Key (Burson-M...TNS_Australia
Content Marketing vs Advertising Marketing
‘Content is king!’ We have all heard this, but how well has content been managed given the explosion of channels and increased sophistication of consumer engagement with brands? In Australia, we see the US Federal Trade Commission more invested in what marketers are doing and brands that mislead consumers through native advertising may face legal action in 2014.
With greater scrutiny by consumers and regulators, is there a ‘sweet spot’ between content and consumer engagement? What is the difference in native and content marketing and what categories and brands are seeing the most impact and success? What trends are taking place that speak to the future of success for push-pull content delivery?
In this session, in highlighting specific brands and categories, we will review the best approaches to consumer engagement and the marketing way forward with particular focus on ‘taking the bland out of the brand.’
2016 B2B Content Marketing Benchmarks, Budgets and Trends ReportMarketingProfs
For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategies (if at all). Dive in to learn more about the state of content marketing in B2B organizations!
New branding 101 - Start Up Right & StrongLulu Dragonfly
Branding now is the core of a successful business. Branding has evolved. It is way more than a visual identity, a tone and attribute. It is no longer the tip of the iceberg, meaning what customers see and the hidden, opaque, part what your company is.
Branding today is this fabulous aura your company is based on. Per say, branding starts by transparent business vision, goals and values, aligning the way your company conducts business and what you actually deliver.
Branding rules all your business choices. It is like a guideline you lean on for any decision you have to make. Financials, HR, production and procurement, social welfare, organization, and of course business strategy.
How could you do differently in a society starving for sincerity and humanity.
From this point results a whole new game with new rules for conducting business.
You company has to be what she claims she is… or she is exposed to an irreversible disaster.
OUTLINE:
1. Environmental Scan
2. Introduction to New Branding
3. The purpose of New Branding
4. New Branding CSF Overview
5. Start Up Building Process
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Your organization produces a lot of content, but does it have purpose? Does it help meet strategic goals and encourage member engagement? In this in-depth workshop, learn how to create a content strategy that works. Through small group exercises and real world examples, you will learn to break down content strategy into its parts, build from the information you may already have, and incorporate tactics and processes to make your digital communications successful. Attendees will get access to a workbook of ideas and learn tactics to use in your organization.
Content strategy workshop at the 2015 ASAE Tech Conference, given with Dina Lewis, CAE, president, Distilled Logic LLC and Carrie Hane Dennison, content and digital strategist
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
DNA 2014 Content Marketing vs Advertising Marketing by Margaret Key (Burson-M...TNS_Australia
Content Marketing vs Advertising Marketing
‘Content is king!’ We have all heard this, but how well has content been managed given the explosion of channels and increased sophistication of consumer engagement with brands? In Australia, we see the US Federal Trade Commission more invested in what marketers are doing and brands that mislead consumers through native advertising may face legal action in 2014.
With greater scrutiny by consumers and regulators, is there a ‘sweet spot’ between content and consumer engagement? What is the difference in native and content marketing and what categories and brands are seeing the most impact and success? What trends are taking place that speak to the future of success for push-pull content delivery?
In this session, in highlighting specific brands and categories, we will review the best approaches to consumer engagement and the marketing way forward with particular focus on ‘taking the bland out of the brand.’
2016 B2B Content Marketing Benchmarks, Budgets and Trends ReportMarketingProfs
For six years, MarketingProfs and Content Marketing Institute have put together this report on how marketers use content and how they develop content strategies (if at all). Dive in to learn more about the state of content marketing in B2B organizations!
New branding 101 - Start Up Right & StrongLulu Dragonfly
Branding now is the core of a successful business. Branding has evolved. It is way more than a visual identity, a tone and attribute. It is no longer the tip of the iceberg, meaning what customers see and the hidden, opaque, part what your company is.
Branding today is this fabulous aura your company is based on. Per say, branding starts by transparent business vision, goals and values, aligning the way your company conducts business and what you actually deliver.
Branding rules all your business choices. It is like a guideline you lean on for any decision you have to make. Financials, HR, production and procurement, social welfare, organization, and of course business strategy.
How could you do differently in a society starving for sincerity and humanity.
From this point results a whole new game with new rules for conducting business.
You company has to be what she claims she is… or she is exposed to an irreversible disaster.
OUTLINE:
1. Environmental Scan
2. Introduction to New Branding
3. The purpose of New Branding
4. New Branding CSF Overview
5. Start Up Building Process
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Marketing Roundtable Panel in Ann Arbor Michigan
held on - 11.20.07 at SPARK Central.
Linda Girard, Co-founder & Visionary of Pure Visibility, Inc. created and moderated the panel of experts.
Panelists included:
• Andy King, founder, Website Optimization
& author “Speed Up Your Site”
• Daniel O'Neil, Alchemist & Lead Analyst,
Pure Visibility
• Abbey Beardslee, Sale Planner,
MySpace.com/FOX Interactive
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
Activating Employer Brand with Social MediaJeff Waldman
Employer brand is becoming a huge part of successful organizational business strategy. Well known brands including Sodexo, Google, Lululemon, Westjet Airlines, Starbucks, Adidas, Coca Cola and many more are building employer brand strategies that align with their corporate and service brand strategies to drive business value. The only difference between employer brand and service or product brands is the product itself. Employer branding is about people -- current employees and employee prospects and how they perceive an organization as a great place to work. The good news in all of this is the exact same branding principles that are used in corporate brands apply to employer brand, and it's all about emotions. The complex nature of human emotion is that "thing" that impacts how strong, or weak an employer brand is. Social media is that key communications and engagement channel that the great employer brands of the world are leveraging in their employer brand strategies. Social media enables any brand to more quickly engage with global audiences, and build brand equity. At the end of the day, "perception is reality, but the trick is to match perception with an accurate reality of what it's like to work at an organization". Sought after employer brands understand this, and understand that walking the talk is how an employer brand strategy will work, proliferate and realize long-term success.
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Communicating Your Employer Brand Through Social Media - Eric FoutchSocialHRCamp
This presentation is about leveraging the power social media to drive employer brand presence. It encourages to lean on your employees as "brand ambassadors" through social media channels such as Facebook, Twitter, Instagram, LinkedIn, Google Plus and many more.
Candidate is king - your employer brand mattersRohan Shah
In a time where there is a shortage of talent, organisations must invest in their employer brand in order to attract and retain the best candidates to grow their business. This document is co-produced with Creed Comms, an employer brand specialist, and will run through what an employer brand is made up of and who is doing it well.
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
A recent presentation for a global software company, linking content marketing and personal branding (or employee brand advocacy), because you cannot succeed in one without the other. However to get employees on side, you must put the integrity of their personal brand first and not just feed them marketing content. This is not the future #contentmarketing #employeeadvocacy #personalbranding #integrity #NovusAsia
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Marketing Roundtable Panel in Ann Arbor Michigan
held on - 11.20.07 at SPARK Central.
Linda Girard, Co-founder & Visionary of Pure Visibility, Inc. created and moderated the panel of experts.
Panelists included:
• Andy King, founder, Website Optimization
& author “Speed Up Your Site”
• Daniel O'Neil, Alchemist & Lead Analyst,
Pure Visibility
• Abbey Beardslee, Sale Planner,
MySpace.com/FOX Interactive
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
If Content is King, Visual Content is QueenAndrea Naddaff
It’s no secret. Content is King in the world of branding. But, this is also a time in which digital brands compete with Twitter, Instagram and Vine for online user engagement. The key to competing effectively for the hearts and minds of users is Visual Content. Images and video have the power to capture and hold the attention of your audience, generate mindshare, and support and enhance brand messaging.
Kitten videos are not the answer. This highly interactive session discusses the essential elements of winning visual content strategies and provides examples of strategies that have engaged users, developed new customers, and advanced brands.
Organizations that leverage visual content in their digital branding realize big returns including more readers, more leads, and an increase in customers. This makes tremendous sense when you consider user engagement results in conversions. Case in point: Viewers spend 100% more time on pages with videos on them, and are 85% more likely to purchase a product after watching a product video.
Activating Employer Brand with Social MediaJeff Waldman
Employer brand is becoming a huge part of successful organizational business strategy. Well known brands including Sodexo, Google, Lululemon, Westjet Airlines, Starbucks, Adidas, Coca Cola and many more are building employer brand strategies that align with their corporate and service brand strategies to drive business value. The only difference between employer brand and service or product brands is the product itself. Employer branding is about people -- current employees and employee prospects and how they perceive an organization as a great place to work. The good news in all of this is the exact same branding principles that are used in corporate brands apply to employer brand, and it's all about emotions. The complex nature of human emotion is that "thing" that impacts how strong, or weak an employer brand is. Social media is that key communications and engagement channel that the great employer brands of the world are leveraging in their employer brand strategies. Social media enables any brand to more quickly engage with global audiences, and build brand equity. At the end of the day, "perception is reality, but the trick is to match perception with an accurate reality of what it's like to work at an organization". Sought after employer brands understand this, and understand that walking the talk is how an employer brand strategy will work, proliferate and realize long-term success.
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Communicating Your Employer Brand Through Social Media - Eric FoutchSocialHRCamp
This presentation is about leveraging the power social media to drive employer brand presence. It encourages to lean on your employees as "brand ambassadors" through social media channels such as Facebook, Twitter, Instagram, LinkedIn, Google Plus and many more.
Candidate is king - your employer brand mattersRohan Shah
In a time where there is a shortage of talent, organisations must invest in their employer brand in order to attract and retain the best candidates to grow their business. This document is co-produced with Creed Comms, an employer brand specialist, and will run through what an employer brand is made up of and who is doing it well.
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
A recent presentation for a global software company, linking content marketing and personal branding (or employee brand advocacy), because you cannot succeed in one without the other. However to get employees on side, you must put the integrity of their personal brand first and not just feed them marketing content. This is not the future #contentmarketing #employeeadvocacy #personalbranding #integrity #NovusAsia
[Webinar Recap] How to Create The Most Memorable Content ExperienceScripted.com
In order to succeed in content marketing, you have to give your audience an unforgettable experience. Watch Scripted's webinar with Uberflip to find out how!
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
The right content strategy to attract the right talentLinkedIn
The right content strategy to attract the right talent
What we’ll cover today
1. Branding for influence to drive quality hires
2. Influencing with content marketing
3. Developing your content strategy
4. Content hints and tips
5. Client case study
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Similar to If Content is King, Visual Content is Queen (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
If Content is King, Visual Content is Queen
1.
2. IF CONTENT IS
KING, VISUAL
CONTENT IS
QUEEN
USING VISUAL CONTENT STRATEGY TO
IMPROVE CUSTOMER ENGAGEMENT
2014 IABC HERITAGE REGION CONFERENCE
Andrea M. Naddaff, Partner
October 20, 2014
3. AGENDA
Content Strategy Overview
Facts & Fiction
Visual Content
Case Studies
Key Take Aways
Q & A
4. IF CONTENT IS KING, VISUAL CONTENT IS QUEEN
WHAT DOES CONTENT
MARKETING MEAN TO YOU?
HOW MANY OF YOU HAVE
ADOPTED A CONTENT
MARKETING STRATEGY?
5. IF CONTENT IS KING, VISUAL CONTENT IS QUEEN
“Content marketing is a marketing
technique of creating and distributing
valuable, relevant and consistent
content to attract and acquire a clearly
defined audience – with the objective of
driving profitable customer action.”
6. IF CONTENT IS KING, VISUAL CONTENT IS QUEEN
TOP GOAL OF CONTENT
MARKETING IS TO DRIVE
BRAND AWARENESS
&
BRAND ENGAGEMENT.
7. IF CONTENT IS KING, VISUAL CONTENT IS QUEEN
SO WHAT IS CONTENT?
IPCVnDMoAVtioaseduiuntcudrsadataaeeiscicloonttitve
8. IF CONTENT IS KING, VISUAL CONTENT IS QUEEN
CONTENT
CLUTTER
FATIGUE
10. THE FACTS – CONTENT MARKETING
27 MILLION
pieces of content
are generated
and shared daily
11. THE FACTS – CONTENT MARKETING
5 EXABYTES
of online content is
created each day
3 BILLION
Google searches
conducted
each day
300 MILLION
new photos are
published on
Facebook each day
175 MILLION
tweets are
published on
Twitter each day
1 MILLION
hours of video
content is uploaded
on YouTube each day
12. THE FACTS – CONTENT MARKETING
93% of marketing
organizations will
utilize content as the
centerpiece of their
branding strategy and
spend more than
$130 billion to do so.
7%
93%
13. THE FACTS – CONTENT MARKETING
60% of people
are inspired to
seek out a
brand after
engaging with
content about it.
60%
40%
70% of people
would rather
learn about a
brand through
articles than
an ad.
70%
30%
18% 82% of people feel
82%
more positively
about a brand
after exposure to
related custom
content.
78% of customers
report perceiving
a relationship
between
themselves and
brands using
branded content.
78%
22%
14. THE FACTS – CONTENT MARKETING
Content marketing is
62% less expensive
than traditional
marketing &
generates roughly
3 times as many leads.
15. THE FACTS – CONTENT MARKETING
Within companies, the two functions most
likely to be outsourced are:
WRITING: 64%
DESIGN: 54%
16. THE FACTS – CONTENT MARKETING
Biggest challenge within
organizations is producing
the right kind of content that
engages (for big companies)
and lack of time (for small
companies)
23. THE CONTENT CLUTTER
“Content marketing is a marketing
technique of creating and distributing
valuable, relevant and consistent
content to attract and acquire a clearly
defined audience...”
24. THE CONTENT CLUTTER
HOW
PEOPLE
ENGAGE
WITH
CONTENT
HOW
CONTENT
IS
ACTUALLY
DELIVERED
vs.
25. THE CONTENT CLUTTER
On average, people
check their
smartphones
150 times a day
44% of consumers
did their holiday
shopping online in
2013.
26. THE CONTENT CLUTTER
Yet only 7% of Fortune 1000 websites
and 9% of the 100 Etail sites are
responsive websites
30% of Fortune 500 still have no social
media presence.
28. THE RULES
1. KNOW YOUR AUDIENCE
Research
Audience Personas
29. AUDIENCE PERSONAS
What are personas?
• Hypothetical archetypes of actual users.
• Represent sets of shared goals and
behaviors, not every potential site user.
• Provide context and motivation regarding
goals, behaviors and beliefs.
How do we create personas?
• Based on interviews, workshops and
research.
• Identify key attributes and attitudes.
Synthesize shared goals and behaviors.
How do we use personas?
• Helps us brainstorm and prioritize content
and features for communications.
• Allows us to imagine scenarios.
30. AUDIENCE PERSONAS
• The personas can and should be used
for the development of all
communications and marketing
materials including targeted microsites,
portals, print pieces, email campaigns,
etc.
• The personas can and should be
augmented in the future with new
research or to show the persona’s
relationship to new communications
channels.
31. AUDIENCE PERSONAS
Criteria for evaluating user personas
•Do the individuals feel real? Are any of the attributes
or behaviors off base?
•Are the individuals’ aspirations and goals
appropriate?
•Are your organizational goals for each persona on
target? Are they prioritized appropriately?
32. AUDIENCE PERSONAS
Ways to present personas:
Trading Cards Posters Monthly or
Weekly
Persona
Emails with
Factoids
33. AUDIENCE PERSONAS
Summary of personas
• Guang Gold
• Young Alumnus, 2 Years Out (Persona #1)
• 24, male, single. BS in Information Systems and Accounting.
• Lives in Allston, MA
• Terri Transitional Gold
• Young Alumna B, 9 Years Out from MBA (Persona #2)
• 37, female, married, no children. MBA from Carroll School of Management, BA in
Psychology from NYU
• Lives in Los Angeles, CA
• Francine Family
• Young Family Alumna, 22 Years Out (Persona #3)
• 43, female, married, 4 children. BA Applied Psychology and Human Development.
• Lives in Altoona, PA
34. THE RULES
2. DEVELOP A VISUAL
CONTENT STRATEGY
The human brain
engages with visual
content 60,000 times
faster than text, yet
most content
generation still focuses
on the written word.
35. THE RULES
8 REASONS WHY VISUALS WORK:
1. 90% of information
transmitted to the
brain is visual.
2. Videos on
landing pages
increase
average
conversion
rates by 86%.
36. THE RULES
8 REASONS WHY VISUALS WORK:
3. Visual content is
social-media-ready
and
social-media-friendly.
4. Businesses
who use
infographics
grow in traffic
an average of
12% more
than those
who don’t.
37. THE RULES
8 REASONS WHY VISUALS WORK:
5. Posts with
visuals receive
94% more page
visits and
engagement
than those
without.
6. 60% of
consumers are
more likely to
click on a
business
whose images
appear in
search results.
38. THE RULES
8 REASONS WHY VISUALS WORK:
7. 67% of
consumers
consider clear
detailed images
to carry more
weight than
product
information or
ratings.
8. Visuals show your
products without
telling people
about them.
39. Be mindful when it is
more effective to show
rather than say
Pictures take a direct
route to our long term
memory. Not only do we
process them rapidly,
but they stay with us.
83% of human learning
takes place visually.
THE RULES
40. THE RULES
People remember 10% of what they
hear, 20% of what they read, and 80%
of what they see and experience.
41. THE RULES
Articles with images get 94% more
views than those without.
42. THE RULES
Publishers who use infographics
grow in traffic an average of 12%
more than those who don’t.
43. Posts with videos attract 3x
more inbound links than plain
text posts.
Another recent survey done
by The Economist Group
asked “What was the best
content of 2013?”
THE RULES
47. TOP ONLINE FINDINGS
TOP FACEBOOK POST
Barack Obama, Nov. 2012 -- With more than 2.1 million
likes, this Barack Obama photo captioned "Four more
years." is the most-liked Facebook photo of all time
49. TOP ONLINE FINDINGS
TOP PODCAST
This American Life
1 million+ downloads a week
TOP BLOG
Huffington Post
110,000,000 unique monthly visitors
TOP WEBSITE
Google
Est. 1,100,000,000 unique monthly visitors
50. THE RULES
JUST BECAUSE
IT’S VISUAL, IT
DOESN’T MEAN
IT’S GOOD.
52. THE RULES
GOOD VISUAL CONTENT
• Unique, memorable, relevant
• Relates to brand goals
• Balances well with other content
• Device-friendly and functional
59. WHAT WE DO
We help organizations attract and engage their
audiences through creating clear, distinctive and
meaningful brand messages and experiences.
60. WHO WE ARE
We help organizations attract and engage their
audiences through creating clear, distinctive and
meaningful brand messages and experiences.
And we promise a lot
of fun along the way.
70. KEY TAKE AWAYS
Develop a plan and identify metrics
Know your business and brand goals
Know your audience
Inventory your assets and your resources
Tailor your content but remember the rules
Go for good