This deck was one of two presented at the 'Trends in Visual Content Marketing' meetup of Agile content marketing group. For more info visit our LinkedIn group at: https://www.linkedin.com/groups/8383964

1. Trends in Visual Content Marketing – Nov2015

2. Content Marketing Tactics: Effectiveness Vs. Difficulty
Trends in Visual Content
Marketing
A Presentation about Visual Content marketing:
How it impacts your startup's, Growth hacking, Marketing and Sales - Strategies and Ops

3. 3 Topics Covered in this presentations
1. What is Visual Content?
2. Why Visual Content continues to Explode?
PLUS 19 Stats You Should Know About Visual Content Marketing in 2015
3. Why Video is the Future of content marketing?

4. 1. What is Visual Content?
Text-based content will always be part of content marketing, however, visual content is playing an ever growing
role
Source: eMarketingBlog.nl

5. 1. What is Visual Content?
65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with
visual aides are 43% more effective
Source: Kissmetrics

6. 1. What is Visual Content? Images
Compliment text with compelling images get‫ד‬ prospects more interested in reading more of your. Articles with
images get 94% more views than those without. As attention spans are shorter than ever, images are more
appealing than ever.

7. 1. What is Visual Content? Videos
Videos are very effective in presenting common problems and then showing the solutions that your product or
service can offer. Types of videos: How-to videos, Animated Explainer videos, Demos or Customer Testimonials.

8. 1. What is Visual Content? Infographics
Infographics are an excellent in bringing together data and statistics in a consolidated, easy to digest visual
display.

9. 1. What is Visual Content? Memes
Memes are images that are accompanied by humorous captions.

10. 1. What is Visual Content? Presentations
Presentations, just like Infographics are excellent in bringing together data and statistics in a consolidated, easy to
digest way, only in a slide deck instead of a purely visual display.

11. 1. What is Visual Content? Screen shots
A screenshot provides a view of your product or service.

12. 2. Why Visual Content continues to
Explode?
Plain, Text content is
BORING
Visual content is NOT..
Science reports that we respond to visual stimulation much better then optical. In the case of reading, our brain
decodes visual information 60,000X faster than text.

13. 2. Why Visual Content continues to
Explode?
Some proof:
• YouTube has become the 2nd largest search
engine after Google
• Pinterest and Instagram have risen to
popularity, and storytelling
All fingers are pointing at one direction – Visual content is growing bigger, and that’s where the future of content
marketing is headed.

14. 2. Why Visual Content continues to
Explode? YouTube Videos
What are we going to see more of?
YouTube Videos
The rise of video as a brand marketing channel will continue and become bigger and better. Brands exercise their
option of taking their influencer campaigns to a whole new level by getting people with YouTube clout to feature
in their videos and grab more eyeballs than before.

15. 2. Why Visual Content continues to
Explode? Facebook Videos
What are we going to see more of? (some might be surprised)
Facebook Videos
Facebook video? Well, above all else, there’s the fact that just about everybody uses Facebook.
Earlier this year, a report from Socialbakers showed that “native Facebook videos get more reach than any other
type of post.” Facebook has also become the platform of choice for video advertisers

16. 2. Why Visual Content continues to
Explode? Slideshare Presentations
What are we going to see more of?
More SlideShare
(now a LinkedIn company)
SlideShare is the destination for presentations, like the one you’re watching now.

17. 2. Why Visual Content continues to
Explode? Infographics
What are we going to see more of?
More Infographics
With infographics, you can blast out stats and facts to your audience in fun and creative ways that will keep them
engaged in a way that text cannot.

18. 2. Why Visual Content continues to
Explode?
What are we going to see more of?
More Memes and Imagery
Consumers can’t seem to get enough of Memes, and brands are going to be giving viewers access to the
information they want in the format that they prefer

19. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
1. Last year the amount of video from people and
brands in Facebook's News feed increased 3.6X
year-over-year.

20. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
2. Tweets with images
receive 18% more clicks

21. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
3. Tweets with images
receive 89% more favorites

22. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
4. Tweets with images
receive 150% more retweets

23. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
5. Posts with photos
saw the most
engagement,
Accounting for a
whopping 87% of
total interactions

24. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
6. In 2014, 39% of B2B buyers identified that they
share infographics on social media frequently

25. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
7. Visual content is a key component in each of
the top 5 most effective B2B marketing tactics.

26. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
8. 70% of marketers
plan to increase
their use of original
visual assets in 2015

27. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
9. The top 3 content
formats that B2B
buyers seek out to
research a purchase
decision include:
Whitepapers (78%)
Case Studies (73%)
and Webinars (67%)

28. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
10. B2C marketers are more likely to use original
videos
(63% B2C vs. 56% B2B)
& original visual assets
(63% B2C vs. 56% B2B)

29. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
11. 95% of B2B
buyers agreed that
they preferred
Shorter content
formats

30. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
12. In a recent study 86% of buyers expressed
some level of desire to access interactive/visual
content on demand

31. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
13. Social Media Examiner recently asked
marketers which forms of content they most
want to learn about in 2015.
Creating original VISUAL Assets
took First place,
followed by
Producing Original VIDEOS

32. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
14. In 2014 the use of Video
content for B2B marketing
increased by 8% to 58%,
while the use
of Infographics topped the
adoption list increasing in usage by 9% to 52%.

33. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
15. Interactive content formats such as
Brainshark
and SlideShare
increased in popularity during 2014, up from
roughly 21% in 2013 to 28% in 2014.

34. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
16. B2B marketers are employing on average 12-
14 formats of content.

35. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
17. The popularity of
whitepapers as a B2B
content marketing form
at is actually declining
in relation to more
interactive, easily
digestible formats
such as video

36. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
18. Adding a photo URL
to your tweet can boost
retweets by 35%

37. 2. Why Visual Content continues to
Explode? 19 Stats for 2015
19. Images and
photos are the
most important
tactic in
optimizing
Social media
posts.

38. 3. Why Video is the Future of content
marketing?
By 2017, video will account for 69% of all
consumer internet traffic, according to Cisco.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs,
small businesses that fail to include it in their internet marketing strategies will do so at their peril.

39. 3. Why Video is the Future of content
marketing?
Video is the future of content marketing. That is,
if it's not the here and now.
Nielsen claims 64% of marketers expect video to
dominate their strategies in the near future.
Various studies show more than half of companies are already making use of the medium – a figure that's
predicted to rise as more and more realize the possibilities. It's not difficult to see why.

40. When it comes to potential reach, Video has no
match.
YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart
from Facebook.
3. Why Video is the Future of content
marketing?

41. 3. Why Video is the Future of content
marketing?
Video is naturally engaging and, in an age of
information overload, it's vital for businesses to
offer content that is Easy to digest; if not,
consumers will simply move on.
Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say
Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more
positive light after watching interesting video content from them.

42. Hi, thanks for checking this out,
My Name is Dominik Suter,
a Hi-Tech start-up
Growth Hacker,
Marketing + Sales leader
since 2002 US/ Israel
@DominikSuter
(+972) 058-4785492

43. Thank you for watching

46. Sources:
http://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-campaign/
http://www.forbes.com/sites/danielnewman/2014/12/23/why-visual-content-will-explode-in-2015/
http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online
http://blog.hubspot.com/marketing/visual-content-marketing-strategy
https://blog.bufferapp.com/the-delightfully-short-guide-to-adding-value-with-video-content